26 October 2006

China International RFID Technology Development

China Convocation III

Copyright 2006 European Commission

Towards a sound implementationof RFID in Europe within a global

perspective

Peter FRIESS

European CommissionDirectorate General Information Society and Media

ICT for Enterprise Networking

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European perspective on RFID

RFID tags have a bad reputation in Europe

Consumer perspective not sufficiently

considered by industry

Citizens’ interests, not just consumers’ are important

Stakes are high for Europe

Important in order to keep competitiveness of European players

Strong technological and industrial bases

Huge market for software and service providers (large and SME)

Urgent need of a dialogue to rebuild trust

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December 2006: Communication from the European Commission

December 2006

March 2006September 2006

June 2006

3 July – 30 Sept. 2006: Public online consultation on

‘Your Voice in Europe’

6-7 March: Internet of ThingsSept. – Oct. 2006: Analysis of input received + final

conference

Oct. – Nov. 2006: Drafting of the

Communication

March 9, 2006 at CeBIT: Commissioner Viviane Reding announces the

launch of a Europe-wide public consultati3on

Ongoing research

and co-operation

15-16 May: Applications

16-17 May: Security & Privacy

1 June: Interop./ Governance

2 June: Frequency spectrum

Roadmap –RFID Public Consultation 2006

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RFID – The Road to Deployment

Need to foster deployment of the technology

To demonstrate clear-cut business cases and ROI models

RFID adoption

By retail and consumer packaged goods industry

By new industries: chemical, transportation, healthcare, aerospace

For new applications: asset tracking, error prevention (hospitals), anti-counterfeiting (drugs)…

Co-operation and collaboration are critical to the success of a supply chain RFID deployment

Increased M&A activity can be expected in the next 2 years

Some key lessons from today’s developments:

RFID implementation is a journey, not a destination

Long-term competitive advantage will depend on ability to learn from others’ experience

Change management and education & training are major requirements for every organisation

Holistic view of RFID deployment integration of RFID with existing processes

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Privacy and security

Users’ privacy protection

Core principles and mechanisms should be defined

EU’s Data Protection Directive

Stakeholders to comply with set principles

“Working Party 29” is working on definition of private data

Global accord

Common principles and best practises for privacy and security

Governance issue for digital identities

Societal concerns

RFID use in the workplace

Environment-friendly RFID tags

Health and security

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Interoperability and standards

Closed vs. open systems

Up to now, RFID usage has been confined to close system usage

Expected potential can only be realised in an open system approach

Role of the Commission

Stimulate/support global harmonisation of RFID standards

Contribute to set RFID standards

Role of Industry

Actively participate in global standardisation activities

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Spectrum allocation

Reallocating spectrum is a long process

Consensus exists in Europe to promote a

globally harmonised spectrum

EC decision on UHF spectrum harmonisation

meets today’s requirements

Sufficient for initial RFID deployment

Future adoption

Longer term spectrum requirements

have to be explored now

Industry offered already their help for the analysis

Frequency allocation and regulation

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Research and innovation

6th framework programme (FP6)

till end of 2006

7th framework programme (FP7)

from 2007

Competitiveness and innovation framework

programme (CIP)

from 2007 as well

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Current RFID research in detail

17%

6%

10% 6%

38%23% Organic electronics and RFID devices

Smart sensors and RFID-enabled actuators

Technological hurdles of the silicon RFID

Intelligent netw orks; fundamental new systems

'Internet of Things'

Innovative applications and services

Research domains related to RFIDs

6th framework programme (FP6, till end of 2006)40 collaborative research projects, total investment of € 312 million,

of which EC contribution is € 153 million

In addition national RFID research projects

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RFID projects by application area

9%

35%4%5%

5%2%

23%

2%

15%

Access authorisation, document authenticationand routing controlP roduct life cycle applications

SCM and manufacturing applications

Counterfeiting, pharmaceuticals, drug pedigree

Mobile handset applications

IP R protection

eGovernment

J ustice, Liberty and Freedom

Transport and logistics

Current RFID research in detail (cont’d)

11Relevant sample of current EU funded research projects

Product life-cycle Management and Information Tracking - PROMISEProduct life-cycle models, Knowledge management over entire life-cycle

RFID solutions for the global environment - BRIDGEDeployment of EPCglobal applications in Europe (7 sectors)

Prevention of counterfeiting of products - STOPBusiness and technology models for RFID based anti-counterfeiting solutions

Mobile smart shopping - STOLPANNear-field communication for smart environments

Improved collaboration processes – SMART, TRASERHandling of electronic identity of products and product representation

Improvement of RFID in Europe – CE-RFIDRFID road-mapping, policy recommendations, network creation

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New programmes

7th framework programme (FP7 from 2007)

Specific programmes

Cooperation – Collaborative research

Ideas – Frontier Research

People – Marie Curie Actions

Capacities – Research Capacity

RFID research areas

Privacy-enhancing technologies

Innovative applications and services

Hardware and devices

Shift from RFID to networked RFID systems

Competitiveness and innovation frameworkprogramme (CIP, from 2007)

To support wide take-up and innovation

Large-scale pilot projects in eHealth, eGovernment, eInclusion, etc.

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Co-operation

ProjectsCo-operation with current FP6 projects

Common projects in FP7

Mobility fundingMarie Curie actions (outgoing & incoming international fellowships)

International cooperation scheme

DialoguesInternational dialogues with Asia and United States

Dialogue with industry for them to develop/improve guidelines and best practises

RFID conferences and eventsIST event Nov. 2006 Helsinki (session on RFID)

Germany is planning an RFID conference (June 25 – 26 in Berlin)

Portugal is considering an RFID event (Q4 2007)

RFID convocation in Europe in 2007 (planed)

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Conclusion

A new sense of communityAll stakeholders to join in a dialogue

Willingness and commitment to share

Sharing views, information, experiences and best practices

Europe is committed to RFIDTaking an key role in a global context

Developing a “win-win” solution

Preserving European values

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THANK YOU!

Let’s make RFID work together !

More information on www.rfidconsultation.eu

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