Internet marketing

download Internet marketing

of 33

  • date post

    29-Oct-2014
  • Category

    Documents

  • view

    717
  • download

    5

Embed Size (px)

description

 

Transcript of Internet marketing

  • 1. Internet Marketing .9/3/2012Foster SolutionFostersolution.net

2. 2Internet Marketing 3 1: Social Media ( ) 4 Facebook4 Twitter 7 Google+ 9 Pinterest 10 2: SEO (Search Engine Optimization)12 SEO12 Inbound Marketing 13 10 SEO14 3: Blogs 18 blogs 18 Blog 19 Blog 19 20 4: 21 5: Facebook vs. Google 25 6: Email Marketing 28 30Foster Solution | fostersolution.net 3. 3Internet Marketing . . , . , internet . ( ) . , . , . / , , blogs ., Google, Facebook email marketing. , , . internet marketing, . , , , . , . internet . Foster Solution. Foster Solution | fostersolution.net 4. 4Internet Marketing 1: Social Media( ) : 10 ( !). Facebook, Twitter, Google+ , . 130 Facebook . . . .: Facebook Facebook , 850 , 3,7 . , . , Facebook . . , , . ., , Facebook, ? Facebook site ? Foster Solution| fostersolution.net 5. 5Internet Marketing , fan, . fan Like , . , fan . , Facebook, Facebook. Facebook 6 . ., 6 : 1. 2. site 3. 4. , fan 5. 6. , , Facebook Facebook . .. site Facebook, . . . , . Foster Solution| fostersolution.net 6. 6Internet Marketing site. /. . , , . . Facebook .. , , Like . . , . . fan / . ., email Newsletter , email marketing . Facebook . newsletter, , . email . Pew Research Center, 92% email 62% .Foster Solution | fostersolution.net 7. 7Internet Marketing . 5-9 ! , email , . Like newsletter , . . Exact Target Like . : , , site.: Facebook . . Facebook ., fan . Facebook . email . : .: Twitter , Twitter : .Foster Solution | fostersolution.net 8. 8Internet Marketing Twitter :1. brand name 2. 3. 4. 5. , blog ..6. bloggers 7. Twitter :1. Twitter site . tweets blog site links. , re-tweet .2. Twitter . Twitter (http://search.twitter.com), , , .. . , .3. tweet , Favorites. tweets, , site , Facebook . , , Foster Solution | fostersolution.net 9. 9Internet Marketing .4. , . hashtag # , .5. , . Twitter gadget , .: Google+ 2011, Google+ . Facebook, 6 90 , site . . , Google, Google . , . , Google . , . Google+ . Circle, , . , +1, Google, , , . Hangouts Foster Solution| fostersolution.net 10. 10Internet Marketing -chat fan . Google, Google+ , Facebook Twitter . Google internet . Google , , Google+ Google. , . Facebook .: Pinterest Pinterest , . , e-shop site , blog . Pinterest Facebook, Google . Pinterest 10 , 155% , .Foster Solution| fostersolution.net 11. 11Internet Marketing : , pin it. , site . , Facebook Twitter. , . , Pinterest, . Pinterest, , . pin it site , . e-shop, , blog, site , B2B , . , . , . Foster Solution | fostersolution.net 12. 12Internet Marketing 2: SEO (Search Engine Optimization) , site , Google, Yahoo, Bing .., . Search Engine Optimization (SEO) / . 1 ) site 2 ) SEO links . , SEO . SEO . ? , Google , 3 . , , . SEO , . . Google, Bing Yahoo , . , , /? , , 3 . 2 : link site . Foster Solution | fostersolution.net 13. 13Internet Marketing 1. . , , , tags, . , site . 2. Links. links, site , links (inbound links). links . link site, site link , . SEO . , internet. site blog . . link site . , .. Facebook. , , Google Facebook. , link site links. Inbound Marketing: # .1: site . internet, . # . # . # . # bloggers . # , .. forum. Foster Solution | fostersolution.net 14. 14Internet Marketing 10 SEO . SEO site . . , Google, site . SEO . , 10 , . #1. 1 Google . Rand Fishkin, SEOMoz SEO , 3 : Google , 1 Google. . Google, , links site , . , ranking, . , site , . #2. SEO (Black Hat). , , , site . : ( ), (Doorway pages), , site link ( link pyramids). Foster Solution | fostersolution.net 15. 15Internet Marketing New York Times, 2010 , J.C. Penney, SEO link site, , , . Google , 1 59 , 52 6 , . , . #3. . . , , , ., . , . . #4. links. , links SEO. links, , . site, , , , link site . #5. online . , link site (inbound links) . , SEO link online , . : Yahoo Business Directory, DMOZ Directory, Business.com . Foster Solution| fostersolution.net 16. 16Internet Marketing #6. 301 Redirect ( ). , 301 redirect. , . #7. Metadata SEO on-page. SEO. Metadata, , . internet. , , .1 SEO : . #8. . Google, . site , site . , . #9. . , . , .. , site . Foster Solution | fostersolution.net 17. 17Internet Marketing #10. . , . SEO , , links, . , Google . SEO, , . Foster Solution| fostersolution.net 18. 18Internet Marketing 3: Blogs 40% blog . , 55% site blog. , B2C, 88% blog, B2B 67%. blog. blog . blog , , . . 71% blogs /. blog . blog , . . . , , . , , , . . , , , blog. blog . , internet.Foster Solution| fostersolution.net 19. 19Internet Marketing blog. blog , . , . blog site , . , share Facebook tweet Twitter, . , . , . , bullet points, , , . internet . blog , , . link , , site . blog banner . blog , site . blog, . blog . , . Blog. blog , . . . site , , blog. QR Codes , . email Foster Solution | fostersolution.net 20. 20Internet Marketing link blog, link. , internet blog . Blog. , . . . . blog RSS Feed, , newsletter blog. , , .Foster Solution | fostersolution.net 21. 21Internet Marketing 4: site , , site. site ., / . 37signals, internet, blog . , ! 1%-3% , 5 . Facebook