Digital Marketing (pdf)

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Transcript of Digital Marketing (pdf)

  • Content Marketing

    :

    1

    Digital Content Marketing

    Social Marketing

    Content

    Online & Offline Marketing

    brand

  • 2

    18

    91

    20 &

    Case Studies Web Presence & Content Marketing

    :

    Digital Marketing | Web Presence | Social Media Setup

    Social Media Management | e-Marketing & Advertising

    Analytics

  • 3

    1: 1:

    Content Marketing

    2: Brand Loyalty

    3:

    4: -

    5: Content Writing

    6: Digital Content Marketing

    2:

    7: SEO

    8: Digital Marketing

    9:

    10: Content Syndication

    3: 11:

    12:

    13:

    14: Content Creator

    15: Content Audit

    4: 16: Web 2.0

    17: Web 2.0 Vs Web 1.0

    18: Content Marketing Strategy

    19:

    5:

    20:

    21:

    22: Marketing Plan

    23:

    24:

    25: SEO tips

    26: e-Mail Marketing

    27: Marketing Plan

    28: Direct Marketing

    29: e-mail

    6:

    30: email

  • 4

    7: 31:

    email

    32:

    33:

    34: email marketing

    35:

    36:

    8:

    37:

    38:

    39:

    40:

    9:

    41: AIDA

    42: email

    43: O emails

    44: email marketing

    45: email marketing

    10: 46:

    email Marketing

    47:

    email

    48: Viral Marketing

    49:

    11:

    50:

    51:

    52: SEO

    53: SEO

    54: Crawlers

    55:

    56:

    57: Meta tags

    58: Meta tag robots

    59:

    12:

    60:

  • 5

    13:

    61: Off Site

    62: backlinks

    14:

    63: links

    64: Social Media

    65: Bounce Rate

    66: Social Media Marketing

    15:

    72: Social Media

    73:

    69: Social Media

    70: Internet & Marketing

    74: Social Media

    16:

    75:

    76:

    77: & Social Media

    78:

    17:

    79: & blog

    80: Marketing & Smart Phones

    81:

    82:

    83:

    84: Social

    Media

    85: Social Media

    86:

    87:

    88:

    18:

    89:

    90: social media

    67: Social Media

    68: Social Media

    91: ()

    71: Social Media

  • 6

    1 1: Content Marketing

    Content Marketing & Social Content

    Digital Content Marketing & Social Marketing

    Content Marketing Online Content Marketing & Offline Content Marketing

    Content

    online & offline Content Marketing

  • 7

    1 2: Brand Loyalty

    Brand Loyalty

    Content Marketing

    Search Engine Optimization

    Lead Generation

    ,

    Brand Awareness

  • 8

    1 3:

    -

    , , ,

  • 9

    1 4: -

    -

    -

    Google Trends

    - Content Marketing

  • 10

    1 5: Content Writing

    Content Writing

    -

    Content Writing

  • 11

    2 6: Digital Content Marketing

    Digital Content Marketing

    Leading Digital Marketing Priorities

    Multi-Channel & Multi-Skilled

    DigitalContent Marketing.

    Social Media &

  • 12

    2 7: SEO

    SEO

    Conversion Optimization

    Pay per Click , , , cinemagraphs, infographics

  • 13

    2 8: Digital Marketing

    Digital Marketing

    Digital Content

    Digital Content

    Digital Content

  • 14

    2 9:

    Digital Content

    Freemium

    Hard Soft Paywalls

  • 15

    2 10: Content Syndication

    Adware

    Pay What You Want

    Content Syndication

  • 16

    3 11:

    ,

    Creative Commons

  • 17

    3 12:

    Digital Content Channels

    Digital Content Channels

  • 18

    3 13: Share Media

    Share Media

    Paid Media & Share Media

    Digital Content Channels

  • 19

    3 14: Content Creator

    Digital Content Creator

    Digital Content Marketer Engineer

    content marketing

  • 20

    3 15: Content Audit

    Content Audit

    Content Audit

    Content Audit

  • 21

    4 16: Web 2.0

    Web 2.0

    Web 2.0

    Web 2.0

  • 22

    4 17: Web 2.0 Vs Web 1.0

    Web 1.0 Web 2.0

    Web 1.0 Web 2.0

  • 23

    4 18: Content Marketing Strategy

    contentmarketing strategy

  • 24

    4 19:

    Conversion Strategy

  • 25

    4 20:

    Digital Content

    Content Marketing Planning Excel

  • 26

    5 21:

    Content Marketing Planning

    Excel

  • 27

    5 22: Marketing Plan

    Marketing Plan

    Editorial Style Guide

  • 28

    5 23:

    Engaging Content

    Sharing Content

  • 29

    5 24:

    Content Conversation Management

    Influencer

    Google Hummingbird

  • 30

    5 25: SEO tips

    tips SEO

  • 31

    6 26: e-Mail Marketing

    e-mail marketing email

    e-mail marketing

    email marketing

    direct response email marketing email marketing

    e-mail marketing

    Single opt in / double opt in

  • 32

    6 27: Marketing Plan

    Marketing Plan Marketing Mix

    Social Media

    SEM, SEO, PPC

    Pay per click Affiliate network

  • 33

    6 28: Direct Marketing

    email Marketing Direct marketing

  • 34

    6 29: e-mail

    e-mail

    ROI

    email marketing

  • 35

    6 30: email

    email

    Spam mail

    spam

  • 36

    7 31: email

    spam emails email

    spam email spam email spam

  • 37

    7 32:

    Spam mail Spam mails

    Phishing Single Opt in Double opt in

  • 38

    7 33:

    . 3471/2006 133/ 28.6.2006

  • 39

    8 34: email marketing

    email marketing

    email marketing

  • 40

    8 35:

    You-can-spam-act

    email marketing

    email marketing

  • 41

    8 36:

    email list

    email

  • 42

    9 37:

  • 43

    9 38:

    Joint Venture

    Marketing

  • 44

    9 39:

    email marketing

    Newsletter

    Application

  • 45

    9 40:

    email marketing

  • 46

    9 41: AIDA

    AIDA

    AIDA

  • 47

    9 42: email

    e-mail

    testimonials

  • 48

    9 43: O emails

    emails

    email

    email

    email

    html emails

  • 49

    9 44: email marketing

    email marketing

    email Marketing Funnel

    emails

  • 50

    9 45: email marketing

    email Marketing

    ;

    ;

    feedback

  • 51

    10 46: email Marketing

    email marketing

    email marketing

    email marketing

  • 52

    10 47: email

    email

    Brand Awareness

  • 53

    10 48: Viral Marketing

    Viral Marketing

    viral marketing

    email

    viral marketing

    email marketing

  • 54

    10 49:

    SEO Friendly

  • 55

    10 50:

    email marketing

    email

    Sent messages /list size

    messages delivered mailbox deliverability

    Bounce rate

    Unsubscribes

    CTR click through rate

    CTOP click to open rate

    List Growth Rate

  • 56

    11 51:

    O

    ,

    Google

    google Google

  • 57

    11 52: SEO

    SEO SEO

    SEO

    SEO

    SEO

    SERP

    Traffic

    Traffic Google

  • 58

    11 53: SEO

    SEO

    -

    Panda

    Hummingbird

    Pigeon Google

    Panda 4.1

  • 59

    11 54: Crawlers

    Web Crawlers

    Robot Exclusion Standard

    Web Crawlers

    Robots Google

  • 60

    11 55:

    Meta tags

    meta tags 90.

    Spamdexing

  • 61

    12 56:

    On site

    domain name

    , domain name

    brand name domain name domain name

    TLD domain

    TLD

    Title

  • 62

    12 56:

    ,

    website

    html

  • 63

    12 57: Meta tags

    Meta tags

    meta tags HTML

    meta tags html

    Meta tag description html

    meta tags keywords html

    keywords

    -

  • 64

    12 57: Meta tags

    keywords

    Short tail Keyword & Long tail keyword

  • 65

    12 58: Meta tag robots

    Meta tag robots

    meta tag robots html

    Content

    index

    follow

    heading tags

    SeoQuake

    SEOmofo

  • 66

    12 59:

    SEO

    Panda Google

    Panda

    Panda

    Google Hummingbird

    URL

  • 67

    12 59:

    SEO

    SEO

    ALT

  • 68

    12 60:

    Site map &

    Spiders

    Footer Links

    interlinking

    Responsive website

    site

  • 69

    13 61: Off Site

    Off site

    Link Building

    links

    links SEO

    Page Rank &

    Page Rank

    link

    # URL

  • 70

    13 62: backlinks

    backlinks

    links

    backlinks

    links

    links banners

  • 71

    13 63: links

    links

    site

    Google

    backlinks

  • 72

    13 64: Social Media

    Social Media

    Facebook SEO Facebook SEO

    blogs blogs

  • 73

    13 65: Bounce Rate

    Bounce Rate

    bounce rate

    White hat & black hat SEO

    SEO

  • 74

    14 66: Social Media Marketing

    Marketing Plan

    Marketing Mix

    Marketing Mix

    Offline

    Online

    Social Media Marketing

    Social Media

  • 75

    14 67: Social Media

    Social Media

    social media

    media onlinemedia

    social media

  • 76

    14 68: Social Media

    Social Media

    Content Communities

    Social Bookmarks

    Blogs

    Microblogs

    Fora

    Wikis

    Reviews

    Podcasts

    Mobile social media

  • 77

    14 69: Social Media

    CompuServe

    Social Media

    Blogger

    Wikipedia

    Friendster

    Myspace LinkedIn Delicious

    myspace

    social networks

    Facebook

  • 78

    14 69: Social Media

    Social Networks

    Social Media

    like

    2013

    social media

  • 79

    14 70: Internet & Marketing

    Marketing Internet

    social media

    Social Media

    Social Media

    target group

    social media

  • 80

    15 71: Social Media

    Social Media

    social media

    Youtube

    Youtube

    Facebook

    Facebook

    facebook

    LinkedIn LinkedIn

    Twitter

  • 81

    15 71: Social Media

    Twitter

    Social Media

    Social Media

    Word of Mouth

    reviews

  • 82

    15 72: Social Media

    Social Media

    SEO

    Traffic

    Brand Awareness

  • 83

    15 72: Social Media

    Public Relations

    Reputation management

    Crisis Management

  • 84

    15 73:

    social media

    Social Media

    social media

    Social Media

    social media

  • 85

    15 73:

  • 86

    15 74: Social Media

    Social Media

    Fan Page

    AIDA

  • 87

    15 74: Social Media

    ,

    keyboards

  • 88

    15 75:

    Cadbury

    McDonalds

    Redbull

  • 89

    16 76:

    social media Social Media

    social media

  • 90

    16 76:

    Twitter

    blogs

    Twitter

    Muck Rack

    Seek or Shout

    Facebook LinkedIn

  • 91

    16 77: & Social Media

    e-

    SEO friendly

    -

    links

    social media

    Social Media

  • 92

    16 78:

    Google Alert

    Twitter

  • 93

    16 78:

  • 94

    16 79: & blog

    blog

    blog

    Social Media

    blog

    blog

    blog

    SEO

  • 95

    16 79: & blog

    blogs

  • 96

    16 80: Marketing & Smart Phones

    Marketing Smartphones

    application

    Social Media

  • 97

    17 81:

    Google analytics

  • 98

    17 82:

  • 99

    17 83:

    hashtag

  • 100

    17 84: Social Media

    URL shorteners

  • 101

    17 85: Social Media

  • 102

    17 85:

  • 103

    18 86:

  • 104

    18 87:

    Split testing

  • 105

    18 87:

    Social media insights

    email analytics

    ,

  • 106

    18 88:

    ,

    /

    -

    &

  • 107

    18 89:

  • 108

    18 89:

  • 109

    18 89:

    Viral

  • 110

    18 90: Call to Action

    Call to action

  • 111

    18 91:

    Web analytics

    email

  • Content Marketing

    :

    112

    Digital Content Marketing

    Social Marketing

    Content

    Online & Offline Marketing

    brand