Search Engine Marketing & SEO

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    12-Apr-2017
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Transcript of Search Engine Marketing & SEO

  • CONTENTISKING

    (Marketing)

    https://twitter.com/eemanno

    manos.perakakis@gmail.com

    http://www.linkedin.com/pub/manos-perakakis/5/6b8/4b

    Linked

    https://twitter.com/eemannohttp://www.linkedin.com/pub/manos-perakakis/5/6b8/4b

  • 6

  • SPACE DEBRIS

    OR The WEB?

  • ;

    e-Marketing

  • e-Marketing

    Today

    Brand(+)

    Sector Specific Services

    ..Booking.com Web 2.0

    Services.. Youtube, Tripadvisor

    Social Media (..

    Facebook, Blogs)

    SEO -

    (PAID) SEM

    (.. Google Adwords for Search, PPC)

    Social Plugins

    Social Media

    E-Mail Marketing

    (.. Newsletters)

    Banners Text-ads

    (.. Google Adwords Network)

    (.. Google Places)

  • Paid Media

    ,

    Earned Media

  • ORGANIC

    VS PAIDRESULTS

  • , site .

    S.E.O.

  • ORGANICVSPAID

    SEO

  • (.G.)

  • 1997

  • HOWGoogle

    WORKS

  • 2

    ... ,

    ...

    Google

    SEO;

    /

    ... Google, , ,

    ...

  • Google (!)

    Google

  • keywords

  • ( ) 3-4

  • site

    Google

    (PageRank) Google

    -

    SEO!

    SEO;

    On-Site SEO (Keyword Research, Content Strategy, Page Analysis, CRO )

    Off-Site SEO (Link Building, Social Media, Guest Blogging )

  • SEO EXPERT/CONSULTANT

    E-MARKETER

    WEB DESIGNER/DEVELOPER

    COPYWRITTERS

    IN-HOUSE (TRAINING)

    BLACK HAT SEO

    SEO;

  • (ranking)

    EINAI;

    ;

    !

    ...

  • SEOGOOGLE

  • !

    !

    / ()

    Links site

    site .

    .

    .

    ;

  • CONTENTISKING

    (Marketing)

    https://twitter.com/eemanno

    manos.perakakis@gmail.com

    http://www.linkedin.com/pub/manos-perakakis/5/6b8/4b

    Linked

    https://twitter.com/eemannohttp://www.linkedin.com/pub/manos-perakakis/5/6b8/4b