Shaking up the E-commerce Business The case of Communications & Marketing Director @tsakali_gr / g.dimitriou@Skroutz.gr

www.skroutz.gr 2

#Projects 3

#Investment 4 Lots of coffee cups 1 announcement @ insomnia.gr 12 merchants

#Skroutz Awesome Factory 5

#People 6 beginning of Greek crisis

#Merchants Growth 7

#Webpage Traffic 8

#The most popular website in Greece 9 1.200+ merchants 6.2 million products 95 mil. pageviews 340,000 searches/day 3.4 mil. unique visitors

#Greek E-commerce market 10Sources: E-commerce Europe / ELSTAT 61% growth (vs 2012) 1.9 mil. Online buyers 1,500 Average spend per e-Shopper 2.5 billion E-commerce turnover (2013) GR ranks #4 in Southern Europe 2.5 mil. Skroutz Annual turnover

#Challenges Market immaturity Mistrust User loyalty Shipping & Payment 11

#Company Achievements 12 Synonymous to E-commerce & online shopping experience (top-of-mind) High ranking website Liquidity Strong relationships w/ stakeholders BECOMING THE #1!

#Users Benefits 13 Introduction to online purchases / E-commerce Powerful search & price comparison Advisor for online shopping SAVING MONEY!

#Users Communication Organic search & word-of- mouth Skroutz user features Social Media Blog Offline activities 14

EARNING MONEY! #Merchants Benefits 15 Gateway to E-commerce High & effective visibility Trustworthy service Sales increase / Conversion Rate

#Merchants Communication Skroutz for Merchants CRM Workshops One-to-one or one-to-few meetings E-commerce Journal Newsletters 16

#Competitive Advantages Long-term expertise (one site, one business model, 10 years) User centric philosophy Contextual design Strict participation policy & procedures 17

#Contextual Design 18

#Skroutz Mobile App 19 350.000 downloads

#One-click shopping (patented) 20

#Innovative Advertising Model 21

The road/secrets to success 22 Sustainable business model Excellent working environment Passionate for E-commerce Happy creative people

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