160310_Managing tourism in times of crisis_The case of Greece @ ITB Berlin
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Transcript of 160310_Managing tourism in times of crisis_The case of Greece @ ITB Berlin
ITB Berlin, 10.03.2016
Managing tourism in times of crisisThe case of Greece
George DrakopoulosPresident & CEO tourism generis
Special Adviser, UNWTO
GR-Basic figures 2008-2015
2008 2015 ΔGDP (bi Euros) 242 176 -27%
Int Arrivals (mi) 15.9 23.6 +48%Int Receipts (bi Euros) 11.6 14.2 +22%
GR-Basic figures 2008-2015
2008 2015 Δ%GDP (bi Euros) 242 176 -27%
Int Arrivals (mi) 15.9 23,6 +48%Int Receipts (bi Euros) 11.6 14,2 +22%
TT % contribu-on to GDP(2014)Direct 5.9% 6.9% +17%
Total 16.8% 17.3% +3%
GR Employment (000)
2008 2014 ΔJobs
(all sectors) 4,595 3,535 -23%
Total Travel & Tourism 854 700 -18%
Direct Travel & Tourism 361 340 -6%
Heavy Investment
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1993-2014, ups & downs
1993
1994
1997
1998
1999
2000
2001
2005
2006
2007
2010
2011
2012
2013
2014
1995
1996
2002
2003
2004
2008
2009
decade balance
decade yrs up yrs down
2001-2010 5 5
2002-2011 5 5
2003-2012 5 5
2004-2013 6 4
2005-2014 7 3
2006-2015 8 2
Conclusions here(recommendations next slide)
• Long term plan reference• Proac-ve to the media
• Invest in marke-ng research• Segmenta-on of everything• Create PPP structures