13972440 Branding Greek Tourism Brand

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Branding greek tourism

Transcript of 13972440 Branding Greek Tourism Brand

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    2009

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    3

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    1: 5

    1.1 5

    1.2 7

    1.3 7

    1.3.1 7

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    1.4 9

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    2.2 12

    2.3 14

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    2.4 17

    2.5 19

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    2.5.4 21

    3: 22

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    3.2 26

    3.3 28

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    4.3 40

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    4.3.3 2006 44

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    II 73

    III 2005 74

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    10 Kotler Philip, Marketing Management. The Millennium Edition, Prentice Hall, Upper Saddle River, 2000, . 44 11 American Marketing Association (AMA), Dictionary, http://www.marketingpower.com 12 Brand, Wikipedia, The Free Encyclopedia, www.wikipedia.com 13 Keller K., 2003 Blichfeldt Bodil Stilling, Unmanageable place brands? Place Branding, Vol. 1, 4, . 388401, Henry Stewart Publications, 2005, 389, www.emeraldinsight.com

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    14 Foley Anthony, 2003, Incongruity between expression and experience: The role of imagery in supporting the positioning of a tourism destination brand, Brand Management, Vol. 11, No. 3, . 209217, Henry Stewart Publications, 2004, 210, www.emeraldinsight.com 15 Rooney Joseph Arthur, Branding: a trend for today and tomorrow, Journal of Product & Brand Management, Vol. 4, No. 4, . 48-55, MCB University Press, 1995, 48, www.emeraldinsight.com 16 Arnold David, The handbook of Brand Management, Arrow Books Ltd, NY, 1992, . 2

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