Ancient Greek Sandals, a presentation at Open Coffee Athens in December 2014
Travelmyth at Open Coffee Athens LXXII, Tourism
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Transcript of Travelmyth at Open Coffee Athens LXXII, Tourism
Hotel Recommendation Engine
Stefanos VasdekisCo-Founder
[email protected]@vasdekis stefanos007
John NousisCo-Founder
[email protected]@jnousis jnousis
Atlantis, The Palm, Dubai
What is Travelmyth?
The hotel search engine where people find recommendations for the best hotels based on what they like.
Select what you like
From 55 categories
Beachfront Spa
Golf
Boutique Historic
Castle Dog-Friendly
Gourmet
Romantic Ski
Limit your search to a Region
Get the Results
Read the Answers
Enter your Dates
Get the Prices
Check all Available Deals
Go to the Booking Site
The Landscape in Online Hotel Bookings
OTAs: aggregate hotels, offer bookings and verified reviews
Meta-Search Engines: aggregate OTAs, compare prices
Hotel Websites: offer information and bookings
Our Positioning
We’re a meta-search engine that
focuses on recommendations
Photo courtesy: LUX* Maldives
Travel Sites add Meta-Search
OTAs becoming Meta-Search Engines
They also acquire Meta-Search Engines…
Travel Sites offer Recommendations
Meta-Search Engines offer Recommendations
OTAs offer Recommendations
Hotel Sites offer Recommendations
We rank – We do not filter
• We rank 600.000+ hotels in 55 categories• Different approach in each category
Some examples:
Spa Ski Nightlife
More Reasons to Use Travelmyth
• Valuable content
• Unique categories
• More hotels than any single OTA
Our users can discover hotels that they’ll really like butwould never have discovered by using the old methods.
Our Business Model
The same successful model that big travel meta-search engines use:• Commissions on bookings• Pay-per-click• Advertising
Our User Acquisition Strategy
Earned:• SEO• Social• Press
Paid:• PPC• Display advertising
Partners:• Widgets for affiliates
Ashford Castle in Ireland, photo from Elzbieta Sekowska, Shutterstock
Our Current Stage
After 6 months live plus 6m in private beta (2,5y in total):
• Product validation• Team of 2 plus freelancers who work online• Self-Funded• Running marketing experiments• Main markets so far: UK, Switzerland• Monitoring usage and improving product• Chasing key deals
The W Hotel in Barcelona by Ricardo Bofill
Your Questions
Thank you!
Stefanos [email protected]
@vasdekis stefanos007
John [email protected]
@jnousis jnousis
[email protected]/newsletters
travelmyth.com/blog
Keep in touch:
travelmyth
Photo courtesy: LUX* Maldives