Travelmyth at Open Coffee Athens LXXII, Tourism

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Hotel Recommendation Engine Stefanos Vasdekis Co-Founder [email protected] @vasdekis stefanos007 John Nousis Co-Founder [email protected] @jnousis jnousis Atlantis, The Palm, Dubai

Transcript of Travelmyth at Open Coffee Athens LXXII, Tourism

Page 1: Travelmyth at Open Coffee Athens LXXII, Tourism

Hotel Recommendation Engine

Stefanos VasdekisCo-Founder

[email protected]@vasdekis stefanos007

John NousisCo-Founder

[email protected]@jnousis jnousis

Atlantis, The Palm, Dubai

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What is Travelmyth?

The hotel search engine where people find recommendations for the best hotels based on what they like.

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Select what you like

From 55 categories

Beachfront Spa

Golf

Boutique Historic

Castle Dog-Friendly

Gourmet

Romantic Ski

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Limit your search to a Region

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Get the Results

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Read the Answers

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Enter your Dates

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Get the Prices

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Check all Available Deals

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Go to the Booking Site

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The Landscape in Online Hotel Bookings

OTAs: aggregate hotels, offer bookings and verified reviews

Meta-Search Engines: aggregate OTAs, compare prices

Hotel Websites: offer information and bookings

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Our Positioning

We’re a meta-search engine that

focuses on recommendations

Photo courtesy: LUX* Maldives

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Travel Sites add Meta-Search

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OTAs becoming Meta-Search Engines

They also acquire Meta-Search Engines…

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Travel Sites offer Recommendations

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Meta-Search Engines offer Recommendations

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OTAs offer Recommendations

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Hotel Sites offer Recommendations

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We rank – We do not filter

• We rank 600.000+ hotels in 55 categories• Different approach in each category

Some examples:

Spa Ski Nightlife

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More Reasons to Use Travelmyth

• Valuable content

• Unique categories

• More hotels than any single OTA

Our users can discover hotels that they’ll really like butwould never have discovered by using the old methods.

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Our Business Model

The same successful model that big travel meta-search engines use:• Commissions on bookings• Pay-per-click• Advertising

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Our User Acquisition Strategy

Earned:• SEO• Social• Press

Paid:• PPC• Display advertising

Partners:• Widgets for affiliates

Ashford Castle in Ireland, photo from Elzbieta Sekowska, Shutterstock

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Our Current Stage

After 6 months live plus 6m in private beta (2,5y in total):

• Product validation• Team of 2 plus freelancers who work online• Self-Funded• Running marketing experiments• Main markets so far: UK, Switzerland• Monitoring usage and improving product• Chasing key deals

The W Hotel in Barcelona by Ricardo Bofill

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Your Questions

Thank you!

Stefanos [email protected]

@vasdekis stefanos007

John [email protected]

@jnousis jnousis

[email protected]/newsletters

travelmyth.com/blog

Keep in touch:

travelmyth

Photo courtesy: LUX* Maldives