A 365 - day tourism destination

HELLENIC MINISTRY OF TOURISM

GREECE IS A TRUE PARADISE

A DESTINATION FOR EVERY TASTE

Unique foodie experiences based on the healthy, nutritious and tasty Greek diet

Local cuisine -locally grown/fresh products- agrifood sector

Wine tasting and winery tours

“Standout” products (mastiha, honey, kozani crocus, avgotaraho, paximadi)

Greece’s famous traditional spirits (ouzo, raki, tsipouro)

Large variety of traditional cheeses, herbs (feta, yogurt)

High quality olive oil

WINE IN GREECE

Wine has been an important part of Greek culture for over

4000 years as the numerous archaeological discoveries

throughout Greece indicate. The ancient Greeks knew well

the nutritional value of wine as it became an inseparable

part of their daily regimen.

Greek wine industry consists of a large number of firms,

different in size and contribution to the sector.

The EU recognizes two quality marks for Protected

Designation of Origin (PDO) and Protected Designation of

Indication (PGI).

Legal Framework

• Wine Tourism is the special form of tourism that refers to the provision

of visitation, touring, hospitality and catering services on the premises

of the wineries, in areas that are functionally integrated with

winemaking and / or wine-growing facilities (vineyards). These services

are offered in conjunction with activities related to viniculture and wine

production.(Law 4276/2014 )

• According to Law 3233/2018 introduced the legal framework of the

technical, functional and specific provisions of the premises of a winery

or vineyard operation.

Label Open Wineries

The establishment of the Special Wine Visitor Label is an important step in strengthening the brand of Greece and positioning it on the international map as a competitive wine tourism destination.

WINERIES

5

10

4

2 2

3 3

1

0

4

7

6

13

3

0

2

4

6

8

10

12

14

Eastern

Macedonia

and Thrace

Attica North

Aegean

Western

Greece

Western

Macedonia

Dodecanese Epirus Thessaly Ionian Islands Central

Macedonia

Crete Cyclades Peloponnese Central

Greece

TOURISM

REGIONAL UNITS

The appellation system categorizes wines as

Epitrapezios Oinos, i.e.

a Vin de table Not certified

wine in a region of greece

Epitrapezios Oinos, regular table wine which usually

comes in screw-top containers

Cava, more prestigious, aged "reserve" blends

(minimum aging: 1 years for whites; 2 years for reds)

Retsina, a traditional wine, flavored with pine resin

Protected Geographical Identification (P.G.I.), i.e. a Quality wines of Origin

Protected Geographical

Origins (P.D.O), i.e.

an Appellation of Origin of

Superior Quality

Categories of Greek Wines

Protected Geographical

Identification (P.G.I.)

Protected Geographical

Origins (P.D.O)

PGI Argolida; PGI Arkadia; PGI Attiki; PGI Achaia; PGI Grevena; PGI Drama; PGI Dodecanese; PGI Evros; PGI Evia; PGI Zakynthos; PGI Ilia; PGI Imathia; PGI Heraklion; PGI Thassos; PGI Thessaloniki; PGI Ioannina; PGI Kavala; PGI Karditsa; PGI Kastoria; PGI Corfu; PGI Kozani; PGI Korinthos; PGI Cyclades; PGI Lakonia; PGI Lasithi; PGI Lesvos; PGI Lefkada; PGI Magnissia; PGI Messinia; PGI Pella; PGI Pieria; PGI Rethymno; PGI Serres; PGI Florina; PGI Chania; PGI Halkidiki; and PGI Chios.

PDO Anchialos; PDO Amynteo; PDO Archanes; PDO Goumenissa; PDO Dafnes; PDO Zitsa; PDO Lemnos; PDO Mantinia; PDO Mavrodaphne of Cephalonia; PDO Mavrodaphne of Patras; PDO Messenikola; PDO Monemvassia-Malvasia; PDO Muscat of Cephalonia; PDO Muscat of Lemnos; PDO Muscat of Patras; PDO Muscat of Rio Patras; PDO Muscat of Rhodes; PDO Naoussa; PDO Nemea ; PDO Paros ; PDO Patras; PDO Peza; PDO Slopes of Meliton; PDO Rapsani; PDO Rhodes; PDO Robola of Cephalonia; PDO Samos; PDO Santorini; and PDO Sitia

http://www.newwinesofgreece.com/el/discover/index.html

Identified Wines of Greece

Experience culture, gastronomy & more, Greece is, 2017 ISSUE FIRST EDITION, https://issuu.com/greece-is/docs/wine_2017_issu

Wine Visitors

•This form of tourism offers visitors the opportunity to learn about each destination through the local wine-making and viticultural traditions;

•Visitors are invited to get acquainted with the entire wine-making

process, as guest houses are located either in the heart of the

vineyards or in close proximity to them, in nearby villages; Travellers

can follow the entire process of wine making. The guest houses are

usually in the heart of the vineyards or in close proximity to them in

nearby villages. Acquaintance with the world of wine is a deep

ritualistic experience that enhances appreciation of this choice

product of nature;

Each region of Greece boasts of…

In the region of Thrace, the wine routes stretch across the areas of Evros, Samothrace, Rodopi and Xanthi. In Macedonia, they pass by Kavala, Drama, Serres, Halkidiki, Thessaloniki, Kilkis, Pella, Florina, Kastoria, Grevena, Kozani, Pieria and Imathia;

The Aegean Islands of Lesvos, Limnos, Chios, Samos, Ikaria, the Dodecanese Islands, the Cyclades and the island of Crete all have wine-producing areas.

In the Peloponnese the wine routes run along Corinthia, Achaia, Ileia, Messinia, Laconia, Arcadia, Argolida and Kythira Island;

Experience culture, gastronomy & more, Greece is,

2017 ISSUE FIRST EDITION, https://issuu.com/greece-

is/docs/wine_2017_issu

…its own special varieties of grape and wine

Wine tourism in Northern Greece

• Wine tourism in Northern Greece is clearly much more organized and that is due to the Wines of North Greece organization, which has designed the Wine Roads of Northern Greece.

• In Greece, the first organized wine roads were outlined in 1997 by the Wine Producers Association of the Northern Greece Vineyard and given the official name “Wine Roads of Northern Greece.”

The Northern Greek vineyards offers 8 different routes

https://news.gtp.gr/2013/11/08/northern-greece-participate-european-day-wine-tourism/

WINE ROUTE OF

THE OLYMPIAN

GODS

WINE

ROUTE OF

EPIRUS

WINE ROUTE

OF THE LAKES

WINE ROUTE

OF NAOUSSA

WINE ROUTE

OF

PELLA –

GOUMENISSA

WINE ROUTE

OF

THESSALONIKI

WINE ROUTE

OF HALKIDIKI

WINE ROUTE

OF DIONYSUS

01 Domaine Katsaros 03 Domaine Glinavos

05 Voyatzi Estate 09 Vaeni Naoussa

Co-op

13 Domaine Ligas 17 Stelios Kechris

Domaine

20 Domaine Porto

Carras

22 Biblia Chora Estate

Krania, Mount Olympus

Zitsa, Ioannina Velvento, Polyfytos Lake, Kozani

Episkopi, Imathia

Giannitsa, Pella

Kalochori,

Thessaloniki

Porto Carras, Sithonia,

Halkidiki

Kokkinohori, Kavala

02 Kitrvsa 04 Katogi Averoff

06 Dio Fili Estate 10 Kir - Yianni -

Naoussa

Winery

14 Chatzivariti Estate 18 Domaine Anestis

Babatzimopoulos

21 Domaine Claudia

Papayianni

23 Wine Art Estate

Siatista, Kozani

Giannakohori, Imathia

6th km Goumenissa –

Giannitsa, Kilkis

Ossa, Lagada,

Thessaloniki

Aenea, Halkidiki

Mikrohori, Drama

Pydna, Pieria Metsovo, Ioannina

07 Stergiou Estate 11 Domaine Foundi 15 Domaine Tatsis 19 Domaine

Gerovassiliou

24 Oinogenesis

Metamorfosi ,Kastoria Nea Stranga, Imathia Goumenissa, Kilkis Epanomi, Thessaloniki Adriani, Drama

08 Alpha Estate 12 Boutari – Noussa

Winery

16 Aidarinis Winery 25 Domaine

Vourvoukeli

2nd Km Amynteon –

Agios Panteleimonas,

Florina

Stenimahos, Imathia

Goumenissa, Kilkis

Avdira, Xanthi

The Northern Greek vineyards offers 8 different routes

https://news.gtp.gr/2013/11/08/northern-greece-participate-european-day-wine-tourism/

Wine Roads of Northern Greece

https://www.wineroads.gr/en/wine-routes/wine-roads-of-northern-greece-wine-routes

Wine tourism in Central Greece

The vineyards of Central Greece, with extensive holdings in the grape-growing areas of Thessalia and Continental Greece, account for 32% of the Greek vineyards and 29% of winemaking facilities, many of which include infrastructure suitable for hosting visitors.

The Association of Winemakers of the Central Greece Vineyards (ENOAKE) is the organization that plans and maintains the wine roads of Central Greece and also participation in the "Open Doors" programme featuring periodical exhibitions, tastings and printed material to facilitate wine tourism in Central Greece.

http://www.newwinesofgreece.com/en/wine_tourism_in_central_greece/index.html

Wine tourism in the Peloponnese

Peloponnesus features the most vineyards, the most wineries and produces the greatest number of registered types of wines than any other wine-producing area of Greece. The Wine Roads of the Peloponnese are designed and supported by the Wine Producers Association of the Peloponnesian Vineyard (ENOAP)

http://www.newwinesofgreece.com/en/home/index.html

Wine Roads of Corinthian

https://peloponnesewineroads.com/corinthia/?lang=en

Wine tourism in Crete

Crete is the largest island in Greece and the fifth largest in the Mediterranean.

It is at the southern-most point of Europe and at the crossroads of three

continents. Crete one of the most popular tourist destinations in Greece.

Wine production in Crete has a very long history and the vineyards of the

islands are historic. For Cretans, participation in wine-making activities and the

staging of related festivals is a tradition. Therefore, the possibility for wine

tourism in Crete has always existed.

In recent years, however, the wineries with facilities suitable for touring have

multiplied and since 2007, the Heraklion Winemakers Network (DONH) in

Eastern Crete and the Chania-Rethymno Winemakers Network in Western

Crete have become active

Opportunities for developing wine tourism

Possibility to extend tourist season

Attract high income tourists

Creating new job opportunities

Develop and strengthen the economy of the regions

Creating investment interest for winemakers and wine

producers

Cross-cutting form of tourism (gastronomy, ecotourism etc)