Sports Tourism In Greece 2016
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Transcript of Sports Tourism In Greece 2016
Sports Tourism
Lecturer: Harris LinardosPR & Communication ManagerActive Media
“From Ancient Greece to Today’s Sports Tourism Events…”
Sports / Αθλητισμός
athlitismos
sport
atletismoathlétisme竞技
tourism
旅游
tourisme
turismo
Tourism / Τουρισμός
athleticismathletic + -ism tornos
tornus tornaretourner tours
tourism tour + -ism
Sports Tourism
Sports tourism, or more correctly, Sport Tourism refers to travel which involves either observing or participating in a sporting event.
Sports can be either a permanent demand driver for a destination (for example a ski resort) or an occasional one (for example an Olympic venue).
More modern types of Sports Tourism
Acropolis Rally1951
2015 Acropolis Rally
Pro-Am Golf Tournament in Costa Navarino
Heraklion European Athletics Team Championships
Sports Tourism in Greece
Sports Tourism in Greece
No data collection about sports tourism…
Sports Tourism in numbers (world)
The world's sport tourism runs at 14% annually increased
Athens Marathon The Authentic
…and already holds a 25% as an alternative form of tourism in some countries and continues undeterred its upward trend throughout the world and in our country.
Heraklion FIBA Under-19 World Championship
VisitBritain said sports tourism is worth £2.3 billion to the British economy as visitors who actually took part in sport spent another £1.2 billion on their hobby.
Norwegian fans in Premier League**VisitBritain
Sports Tourism in numbers (neighbors)
9 billion €
12 million travellers
15.5 billion €
26 million visitors
Sports Tourism All types of tourism
**Italian National Olympic Committee (CONI) 2015
Turkey according to TURSAB, announced that more than 550.000 tourists in 2014 visited the country for sporting reasons. The rate is proportionately small, only 1.5% of the total tourism, but the trend is growing, especially as reported in the survey, the average foreign tourist spends 800$ in Turkey and a tourist doing sports tourism spends $1.648, a little more than double amount.
**Association of Turkish Travel Agencies (TÜRSAB)
It emerged, during the information day, that the contribution of sports tourism to the local economy was more than $44 million yearly as well as the significance the sector has in relation with mitigating the problem of seasonality.
**Cyprus Sports Organisation (CSO)
Event Management
What we do…Public Relations
SponsorshipSYNERGY
Zagori, Epirus (mountain/trail running)
Teaser
The North Face Zagori Mountain Running
PR
VideoDocumentary
In TV
Zagori, Epirus (mountain/trail running)
The North Face Zagori Mountain Running
PR & Communications…
finishers
July (High Season)
Kalymnos, Dodecanese islands (climbing)
The North Face Kalymnos Climbing Festival
Trailer
SPONSORSHIP
October..SPONSORSHIP
Kalymnos, Dodecanese islands (climbing)
The North Face Kalymnos Climbing Festival
…Significance of the private
initiative
The power of the Sponsor….
No sponsor… means festival with no…
Costa Navarino, Messinia(more than 15 activities)Navarino Challenge
Trailer 2016
EVENT MANAGEMENT
EVENT MANAGEMENTNavarino Challenge
Costa Navarino, Messinia(more than 15 activities)
Event Production…
Awards
Synergy
Working together
SYNERGY
Santorini, Cyclades group of islands
(swimming & running)Santorini Experience
Trailer 2016
SYNERGY
Santorini, Cyclades group of islands
(swimming & running)
Documentary
Over 42 million households!
PRSantorini Experience
Hellenic Swimming FederationEVENT MANAGEMENT
May 2015… October 2016
SPONSORSHIP
Local International Sponsors
«Από ομονοίης τα μεγάλα έργα»
ΔημόκριτοςΜε την ομόνοια
πετυχαίνονται τα μεγάλα
κατορθώματα.
“With –Homonoia- or else –Harmony-great
things could be accomplished”
Democritus
Is it possible…
365 Non Stop Tourism
through Sports Tourism
China's outbound tourism industry is expected to further increase in 2016, with 133 million tourists headed abroad, according to the China Tourism Academy. Caissa believes the next decade will be a boom period for China's sports tourism industry, which is expected to increase by as much as 40%.
UK sports fan spends 7 hours 24 minutes following sport in an average week, in comparison with the 5 hours and 24 minutes they spend on social media.
120,000 Chinese tourists are expected in Greece in 2016
Athens Marathon The Authentic 2015: Italy was 1st in participations & Poland was 2nd
The number of Polish visitors to Greece this year is expected to reach 900,000
UK revenue in 2015 reached the 1,749 million euro
The profile of a sports tourist
The profile of the man who makes sports tourism is included in the range of the top 10 tourists with high spending in the world. They are more adventurous, like to travel, have the habit to travel with their family, as sports is a fun activity for the whole family, and also tend to return to the destination which has offered them unforgettable experiences and created unique memories.
Another important element is that the places the specific tourists visit have history, monuments, comfortable accommodation, -meaning- a complete entertainment package. In a few words, they stay longer in duration than other types of tourists, while contributing also to other forms of tourism.
Thank you!!