Εκπαιδευτικό πρόγραμμα

Ψηφιακό μάρκετινγκ & κοινωνικά δίκτυα

Search Engine Optimization __________________________

Κώστας Μάντζιαρης

Managing Director

Mindworks interactive agency

HOW USERS SEARCH

TYPESOF SEARCH QUERIES

DO

KNOW

i

GO

GRAMMAR & SPELLING

LET’S HAVE A QUIZ!

GRAMMAR & SPELLING

GRAMMAR & SPELLING

GRAMMARSPELLING

PREDICTIVE SEARCH

MANY SEARCHES WORLDWIDE ARE PERFORMED

USING 3 CHARACTERS

HOW FAR DO THEY GO?

NEARLY

SEE ONLY FIRST PAGE RESULTS

OPTIMIZATION

ONPAGE

OFFPAGE

ONPAGE OPTIMIZATION

INDEXABLE CONTENTCRAWLABLE LINK STRUCTURES

KEYWORD USAGE

PAGE TARGETING

OFFPAGE OPTIMIZATION

KEYWORD RESEARCH

STUDY THE TOPIC WRITE DOWN SEED

KEYWORDS

USE TOOLS

GOOGLE TRENDS KEYWORD PLANNER GOOGLE SUGGEST

KEYWORD RESEARCH

STUDY THE TOPIC WRITE DOWN SEED

KEYWORDS

USE TOOLS FINALIZE KEYWORD

LIST

1. NARROW DOWN TARGETED KEYWORDS TO UP TO TWO

2. TARGET KEYWORDS THAT ARE REASONABLE FOR THE PAGE YOU CREATE

KEYWORD RESEARCH

HOMEPAGE

POLITICS WORLD CULTURE HEALTH TECH

KEYWORD RESEARCH

HOMEPAGE

POLITICS WORLD CULTURE HEALTH TECH

PAGE AUTHORITY &

RANKING POTENTIAL

KEYWORD

COMPETITION

Website

Technical

Audit

Keyword

Research

Information

Architecture

WHERE DO I BEGIN?

Linkbuilding

Strategy

Analytics Setup &

Baseline Report

Onsite

Optimization

Offsite

OptimizationMonthly

Evaluation

Εκπαιδευτικό πρόγραμμα

Ψηφιακό μάρκετινγκ & κοινωνικά δίκτυα

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