Search Engine Optimization | Κώστας Μάντζιαρης | Mindworks Interactive Agency
Transcript of Search Engine Optimization | Κώστας Μάντζιαρης | Mindworks Interactive Agency
Εκπαιδευτικό πρόγραμμα
Ψηφιακό μάρκετινγκ & κοινωνικά δίκτυα
Search Engine Optimization __________________________
Κώστας Μάντζιαρης
Managing Director
Mindworks interactive agency
HOW USERS SEARCH
TYPESOF SEARCH QUERIES
DO
KNOW
i
GO
GRAMMAR & SPELLING
LET’S HAVE A QUIZ!
GRAMMAR & SPELLING
GRAMMAR & SPELLING
GRAMMARSPELLING
PREDICTIVE SEARCH
MANY SEARCHES WORLDWIDE ARE PERFORMED
USING 3 CHARACTERS
HOW FAR DO THEY GO?
NEARLY
SEE ONLY FIRST PAGE RESULTS
OPTIMIZATION
ONPAGE
OFFPAGE
ONPAGE OPTIMIZATION
INDEXABLE CONTENTCRAWLABLE LINK STRUCTURES
KEYWORD USAGE
PAGE TARGETING
OFFPAGE OPTIMIZATION
KEYWORD RESEARCH
STUDY THE TOPIC WRITE DOWN SEED
KEYWORDS
USE TOOLS
GOOGLE TRENDS KEYWORD PLANNER GOOGLE SUGGEST
KEYWORD RESEARCH
STUDY THE TOPIC WRITE DOWN SEED
KEYWORDS
USE TOOLS FINALIZE KEYWORD
LIST
1. NARROW DOWN TARGETED KEYWORDS TO UP TO TWO
2. TARGET KEYWORDS THAT ARE REASONABLE FOR THE PAGE YOU CREATE
KEYWORD RESEARCH
HOMEPAGE
POLITICS WORLD CULTURE HEALTH TECH
KEYWORD RESEARCH
HOMEPAGE
POLITICS WORLD CULTURE HEALTH TECH
PAGE AUTHORITY &
RANKING POTENTIAL
KEYWORD
COMPETITION
Website
Technical
Audit
Keyword
Research
Information
Architecture
WHERE DO I BEGIN?
Linkbuilding
Strategy
Analytics Setup &
Baseline Report
Onsite
Optimization
Offsite
OptimizationMonthly
Evaluation
Εκπαιδευτικό πρόγραμμα
Ψηφιακό μάρκετινγκ & κοινωνικά δίκτυα
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