The Client/UX Agency Partnership

14
WIAD 2013 WIAD 2013 Bucharest Yiannis Kapsoulakis COSMOTE 9 February
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A view from the other side of the table on Information Architecture & UX, presented by Yiannis Kapsoulakis, Cosmote, at WIAD 2013 in Bucharest

Transcript of The Client/UX Agency Partnership

Page 1: The Client/UX Agency Partnership

WIAD 2013

WIAD 2013 Bucharest

Yiannis KapsoulakisCOSMOTE

9 February

Page 2: The Client/UX Agency Partnership

WIAD2013

An ongoing journey towards a site/shop

Choosing a digital agency

Relationships with partner agency & customers

Page 3: The Client/UX Agency Partnership

All started in 2005…

Traditional Marketing & Sales-TV, Outdoor, Shops

Not in touch with customers / cost

Need to change

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Timing

Cooperation with Headquarters

Personnas development

Wireframes

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What is a Telecom Operator?

TelecommunicationsInfo pointPublishingInternet/Data providerBankCommerce place….

Information Architecture?

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Choosing the agency

Reputation

References-?

Expertise

Pricing

Trust??

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Now we start working together…1

Patience

Appreciate org politics

Be there

You know (prove it)

On Security

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Now we start working together…2

Be honest

Mutual respect

Appreciate systems complexity

Think organization charts

Who knows the customer?

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Being together

Customers

Organization/Client

Digital, research etc Agencies

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You just don’t know it!

H/W Digital PC 2D

S/W Programs/Tools Internet 3D

Social Networking Facebook…. nD

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The customer/consumer

Wants:

SimplerEconomicalSolutionsTransparencyExperiencesTrustFastAll

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Relationships matter

CustomersSensemaking

Organization/Client

Digital, research etc Agencies

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Learn

Know

Reflect

Interact

Enjoy