THANATOS Digital Agency | Brandbook ENG

BRANDBOOKMood & Guide Lines

MYTHOLOGY | SYMBOLISM | BRAND POSITIONING

CoNcePt

3THANATOS | Brandbook | 2016

Concept | MYTHOLOGY

THÁNATOS - (Greek θάνατος, “Death”), was the daemon personification of death,

son of Nyx (Nύξ, “Night”) and twin of Hypnos (Ὕπνος, “Sleep”).

Thanatos has been portrayed as a winged infant ripping the spirit from the body of the dead, or as

adult, always winged, with a sword sheathed at his belt and black dressed. He is also occasionally

specified as being exclusive to peaceful Death, while the bloodthirsty Keres embodied violent Death.

Inevitable and inflexible, death is an archetype that plays several roles in the human unconscious.


Concept | SYMBOLISM

In tarot the Death is associated to the thirteenth card, which shows the reaper

with the scythe in the act of collecting the souls; the meaning of this card is precisely that,

to reap the fruits born from hard work.

To this card it is also associated the meaning of rebirth and transformation,

is no coincidence that one of the symbols associated with Thanatos is the butterfly,

creature associated, since ancient times, with the soul, the body that turns to be reborn to

everlasting life.

The letter associated with Thanatos is Θ (Theta), initial of his name, eighth letter of the greek alphabet.

It is associated with the number 9, symbol of the almost completed and strive to fulfill.

There are nine Muses, the personification of sciences and arts that are the sum of human knowledge.

In tarot 9 is the Hermit, the guiding light out of the darkness of ignorance.


Concept | BRAND POSITIONING

Thanatos transform syour ideas into finished projects,

it brings back to life existing products, it makes everlasting your brand.

A dead cert.

We are specialized in BRANDING and WEB DESIGN, but also in PROBLEM SOLVING:

have you an idea or a project to be realized? Or are you just looking for a fresh approach

for your pubblic image? Thanatos could be the one for you.

Because in life there is only one certainty: death.

'MEMENTO MORI'.

BRAND | COLOR SYSTEM | TYPOGRAPHY | GRAPHIC ELEMENTS

bRaNd AssetS

8

BRAND

THANATOS | Brandbook | 2016

9

Brand | DEFAULT & ALTERNATIVE VERSION


DEFAULT

This is the primary version of the logo,

the one that will be used in most cases.

ALTERNATIVE

Secondary version, simplified,

intended for more specific uses.

| A |

| A |

| B |

| B |

SYMBOL

Icon needed for situations

of legibility limit.

10

Brand | STRUCTURE


| A |

| B |

| 5 A |

11

Brand | REDUCTION TEST & SAFE AREA


| A | | 1/2 A || 1/2 A |

| B |

| B |

| B |

| 200 px | | 150 px | | 100 px |

coLor SysTem

14

Color System | POSITIVE & NEGATIVE


15

Color System | THANATOS PRIMARY PALETTE APPLICATIONS


16

Color System | THANATOS THANATOS SECONDARY PALETTE APPLICATIONS 01


17

Color System | THANATOS SECONDARY PALETTE APPLICATIONS 02


Ty pogRaphy


Typography | FONT LOGOTIPO

BAnTheRs abcdefghijklmnopq

rstuvwxyz

Banthers is an handmade, modern-vintage,

mono-line, display typefaces, that combines

the classic typography style with a modern

handlettering one.

The letters that compose the THANATOS logo

are based on this font.

It will be used in all titrations that allow the use of

a so particular typeface.


Typogaphy | FONT ISTITUZIONALE

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789 #@€!?



0123456789 #@€!?



0123456789 #@€!?



0123456789 #@€!?



0123456789 #@€!?

Aa

Aa

Aa

Aa

Aa

QUATTROCENTO FONT FAMILY LATO FONT FAMILY

GrAphic elemeNts


Graphic Elements | PHOTO EFFECT 01

25

Graphic Elements | PRIMARY TEXTURES


26

Graphic Elements | SECONDARY TEXTURES


THaNkSVAT NUMBER

02865200592

REGISTERED OFFICE

Piazza della Comunità Europea, 23

04011 Aprilia (LT)

CONTACTS

Dario - 3463106730

Roberto - 3927423862

[email protected]

thanatos.digital

THANATOS Digital Agency | Brandbook ENG

Design

Transcript of THANATOS Digital Agency | Brandbook ENG