THANATOS Digital Agency | Brandbook ENG

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Transcript of THANATOS Digital Agency | Brandbook ENG

  • BRANDBOOKMood & Guide Lines

  • MYTHOLOGY | SYMBOLISM | BRAND POSITIONING

    CoNcePt

  • 3THANATOS | Brandbook | 2016

    Concept | MYTHOLOGY

    THNATOS - (Greek , Death), was the daemon personification of death,son of Nyx (N, Night) and twin of Hypnos (, Sleep).

    Thanatos has been portrayed as a winged infant ripping the spirit from the body of the dead, or as

    adult, always winged, with a sword sheathed at his belt and black dressed. He is also occasionally

    specified as being exclusive to peaceful Death, while the bloodthirsty Keres embodied violent Death.

    Inevitable and inflexible, death is an archetype that plays several roles in the human unconscious.

  • 4THANATOS | Brandbook | 2016

    Concept | SYMBOLISM

    In tarot the Death is associated to the thirteenth card, which shows the reaper

    with the scythe in the act of collecting the souls; the meaning of this card is precisely that,

    to reap the fruits born from hard work.

    To this card it is also associated the meaning of rebirth and transformation,

    is no coincidence that one of the symbols associated with Thanatos is the butterfly,

    creature associated, since ancient times, with the soul, the body that turns to be reborn to

    everlasting life.

    The letter associated with Thanatos is (Theta), initial of his name, eighth letter of the greek alphabet.It is associated with the number 9, symbol of the almost completed and strive to fulfill.

    There are nine Muses, the personification of sciences and arts that are the sum of human knowledge.

    In tarot 9 is the Hermit, the guiding light out of the darkness of ignorance.

  • 5THANATOS | Brandbook | 2016

    Concept | BRAND POSITIONING

    Thanatos transform syour ideas into finished projects,

    it brings back to life existing products, it makes everlasting your brand.

    A dead cert.

    We are specialized in BRANDING and WEB DESIGN, but also in PROBLEM SOLVING:

    have you an idea or a project to be realized? Or are you just looking for a fresh approach

    for your pubblic image? Thanatos could be the one for you.

    Because in life there is only one certainty: death.

    'MEMENTO MORI'.

  • BRAND | COLOR SYSTEM | TYPOGRAPHY | GRAPHIC ELEMENTS

    bRaNd AssetS

  • bRaNd

  • 8

    BRAND

    THANATOS | Brandbook | 2016

  • 9

    Brand | DEFAULT & ALTERNATIVE VERSION

    THANATOS | Brandbook | 2016

    DEFAULT

    This is the primary version of the logo,

    the one that will be used in most cases.

    ALTERNATIVE

    Secondary version, simplified,

    intended for more specific uses.

    | A |

    | A |

    | B |

    | B |

    SYMBOL

    Icon needed for situations

    of legibility limit.

  • 10

    Brand | STRUCTURE

    THANATOS | Brandbook | 2016

    | A |

    | B |

    | 5 A |

  • 11

    Brand | REDUCTION TEST & SAFE AREA

    THANATOS | Brandbook | 2016

    | A | | 1/2 A || 1/2 A |

    | B |

    | B |

    | B |

    | 200 px | | 150 px | | 100 px |

  • coLor SysTem

  • 13

    Color System | COLOR PALETTE

    THANATOS | Brandbook | 2016

    | THANATOS DARK GREY |

    #3C3C3C

    RGB 60 60 60

    CMYK 0 0 0 90

    | THANATOS PURPLE |

    #6D494E

    RGB 109 73 80

    CMYK 70 80 70 0

    | THANATOS ORANGE |

    #DFB560

    RGB 223 181 96

    CMYK 15 30 70 0

    | THANATOS DARK BLUE |

    #536781

    RGB 83 103 129

    CMYK 70 50 30 20

    | THANATOS LIGHT BLUE |

    #BEE2E9

    RGB 190 226 233

    CMYK 30 0 10 0

    | THANATOS GREEN |

    #6E9974

    RGB 110 153 116

    CMYK 60 20 60 10

    | THANATOS RED |

    #CB6758

    RGB 203 103 88

    CMYK 0 65 55 20

    PRIMARY PALETTE

    SECONDARY PALETTE

  • 14

    Color System | POSITIVE & NEGATIVE

    THANATOS | Brandbook | 2016

  • 15

    Color System | THANATOS PRIMARY PALETTE APPLICATIONS

    THANATOS | Brandbook | 2016

  • 16

    Color System | THANATOS THANATOS SECONDARY PALETTE APPLICATIONS 01

    THANATOS | Brandbook | 2016

  • 17

    Color System | THANATOS SECONDARY PALETTE APPLICATIONS 02

    THANATOS | Brandbook | 2016

  • Ty pogRaphy

  • 19THANATOS | Brandbook | 2016

    Typography | FONT LOGOTIPO

    BAnTheRs abcdefghijklmnopq

    rstuvwxyz

    Banthers is an handmade, modern-vintage,

    mono-line, display typefaces, that combines

    the classic typography style with a modern

    handlettering one.

    The letters that compose the THANATOS logo

    are based on this font.

    It will be used in all titrations that allow the use of

    a so particular typeface.

  • 20THANATOS | Brandbook | 2016

    Typogaphy | FONT ISTITUZIONALE

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    0123456789 #@!?

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    0123456789 #@!?

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    0123456789 #@!?

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    0123456789 #@!?

    ABCDEFGHIJKLMNOPQRSTUVWXYZ

    abcdefghijklmnopqrstuvwxyz

    0123456789 #@!?

    Aa

    Aa

    Aa

    Aa

    Aa

    QUATTROCENTO FONT FAMILY LATO FONT FAMILY

  • GrAphic elemeNts

  • 22THANATOS | Brandbook | 2016

    Graphic Elements | PHOTO EFFECT 01

  • 23THANATOS | Brandbook | 2016

    Graphic Elements | PHOTO EFFECT 02

  • 24THANATOS | Brandbook | 2016

    Graphic Elements | PHOTO EFFECT 03

  • 25

    Graphic Elements | PRIMARY TEXTURES

    THANATOS | Brandbook | 2016

  • 26

    Graphic Elements | SECONDARY TEXTURES

    THANATOS | Brandbook | 2016

  • THaNkSVAT NUMBER

    02865200592

    REGISTERED OFFICE

    Piazza della Comunit Europea, 23

    04011 Aprilia (LT)

    CONTACTS

    Dario - 3463106730

    Roberto - 3927423862

    info@thanatos.digital

    thanatos.digital