Thoughts on e-gastronomy

Demetrios Georgalas

D+G Consultants Inc.

Local vs. Global

Local food should be the main drawing point.

Emphasis on local uniquenessPortray Greece:

Multi-Culinarism

What Are The Challenges Faced?

Promoting Greece as a regional foodhub, yet preserving local distinctiveness.

Embrace globalization yet maintain our values and philosophies practiced by our forefathers.

Authenticity

Keeping Grecian food,culture and culinary practices,Grecian.

 There should be investment from the public and private sector in terms of: technologies education training

How Do We Promote It?

Introduce specialty souvenir products.Farms, foodplants & wineries, open doors

to public.Food festivals (ie Gastronomy Days)

How Do We Promote It? Cont.

Culinary schools Endorsement of international and local celebrity chefs. Food ambassadors Use food as destination image

emphasis on local uniqueness Portray Greece’s: Cretan Diet Publish guide books with local cuisine descriptions, habbits,

ingredients & recipies.

Synergy

The Social media opportunity

Correct use of SM/practices Reciprocacy Authenticity Advocacy

You must …

Understand the rules, beliefs and desires of online communities you communicate with.

Don’t engage with social media on behalf of a client without their knowledge, permission and guidance

Understand your clients’ policies and community guidelines and abide by them.

Where there is irresolvable conflict, ask a consultant. Where pertinent, defer comment and response to appropriate

spokespeople, especially during a crisis. Disclose who you are and whom you work for (both agency and

client). Be honest and don’t pretend to be someone or something you are

not. Respect the privacy and contact preferences of each individual

whom you interact with, where available. Be careful about posting or linking to items that may contain viruses.

The daily round

posted a comment on a blog posted a review or rated a product tweeted anything participated in an online poll posted a status update on Facebook created a LinkedIn profile shared a link on Delicious, a social bookmarking site uploaded a video to YouTube or Vimeo shared an image on Flickr shared your location on Foursquare

Some Things to Avoid

Encouraging colleagues / friends to vote on polls featuring clients’ products.

Leaving anonymous comments on blogs or in discussion forums.

Pretending to be an employee of a client. Posting or editing Wikipedia articles about clients or

ourselves. Sending pitches to bloggers who state that they do not

wish to receive them.

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