Social Media World 2013 - Τζεμπελίκου Μαριλού: Social Media Monitoring: Πώς & Γιατί
Social Media World 2013 - Φωτεινοπούλου Χριστίνα: Social Media Journey
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F2G Social Media Journey
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Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.
Transcript of Social Media World 2013 - Φωτεινοπούλου Χριστίνα: Social Media Journey
F2GSocial Media Journey
WIND is present and active in all big social networks
Facebook (WIND, F2G,Q) F2G is the most talked about telecom brand on Facebook.
YouTube WIND’s Channel has the most video views
Google+ The only company in the market to have entered
Twitter 2nd most followed brand
Instagram 2nd company to enter
Foursquare One of the 1st brands to enter the platform
Jan. ’12 – Apr. ‘13
Social MediaPresence
Goes Social
F2G Facebook page
From January 2012 to April 2013…
382 posts 164,628 people reached daily (Total Greek facebook Population: 3.906.860) 1,661 people engage with our page daily
Jan'12 Feb'12 Mar'12 Apr'12 May'12 Jun'12 Jul'12 Aug'12 Sep'12 Oct'12 Nov'12 Dec'12 Jan'13 Feb'13 Mar'13 Apr'1320,000
30,000
40,000
50,000
60,000
70,000
80,000
28,00028,95229,82931,290
34,483
41,08641,94442,23545,365
47,01848,875
54,823
58,602
64,12765,694
68,397
F2G out ongoing activity
F2G Party contest
60 Days of Summer contest
One Like stand
Travel Mood
Jan. ’12 – Apr. ‘13
F2G Facebook pageLikes boosting actions overview
55%
25%
12%
4% 3% 1%Contests
General/Fun
Products
Corporate & other brands
Services
Sponsorships
Post Category # of posts
Contests 214
General/Fun 110
Product (Offers, Bundles, Bonus, Devices) 46
Services (Roaming, customer service – shops) 12
Total 382
Jan. ’12 – Apr. ‘13
F2G Facebook pageContent Categories – What do we talk about?
Jan. ’12 – Apr. ‘13
ContestsGeneral/Fun
F2G Facebook pageContent favorites – What do fans like?
Jan. ’12 – Apr. ‘13
Contests Product
F2G Facebook pageContent favorites – What do fans like?
Comments/ Posts/ Messages
%
Customer care (charges, signal problems, fixed problems, 3G questions) 2,907 36%
Product & Services (Offer queries, devices, services desired) 3,586 44%
General (TVCs + Complimentary posts) 939 8%
Contests 675 12%
8107
Jan. ’12 – Apr. ‘13
F2G Facebook pageHow do fans interact with us?
Apr. ‘13
10,785,269 Views
1,232 Subscribers
You TubeWIND Channel
Views: 1,134,814
259 Likes
26 Dislikes
228 Shares133 Comments
Το F2G Αλλάζει την Καρτοκινητή
Interaction
Views: 206,090
970 Likes
25 Dislikes
1755 Shares200 Comments
Άραβας
Interaction
You TubeWIND Channel – Favourite Videos
Views: 1,076,074
235 Likes
22 Dislikes
47 Shares287 Comments
Νέα Συμβόλαια WIND to ALL
Interaction
Views: 307,946
891 Likes
22 Dislikes
1811 Shares169 Comments
Πρόεδρος
Interaction
Views: 574.867
3097 Likes
76 Dislikes
4166 Shares947 Comments
MVPiou
Interaction
You TubeWIND Channel – Techniques
Use fun, story telling videos to generate social interaction
Blend propositions with the ad’s fun part
Use small videos (<30s) have a view rate of 23.4%, compared to >30s, which have 15.7% view rate)
Target specific content sectors
Low Impression Caps (Avoid over-exposure and negative effect)
Remarketing (Show video ads to people who have already watched our content)
