Social Media Introduction for Executives

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Online Social Media Opportunities for you and your business 10 February, 2010 www.samanthabell.com.au Ι www.joannespain.
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A quickly prepared (30 mins!) slides used in presentation for the Women Chiefs of Enterprise in Melbourne. Outlining what social media is, what the conversation looks like online, empowering people to be part of adding to our 'global knowledge bank' and sharing their great ideas. Not all of this presentation will flow without the speaking and commentary that goes with it. Happy to share it for your comments and to add to our collective wisdom! Add a comment - let me know what you thought!? Sam

Transcript of Social Media Introduction for Executives

Page 1: Social Media Introduction for Executives

Online Social Media Opportunities for you and your business

10 February, 2010

www.samanthabell.com.au Ι www.joannespain.com

Page 2: Social Media Introduction for Executives

A

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elight

nspire

Empower

www.samanthabell.com.au Ι www.joannespain.com

Page 3: Social Media Introduction for Executives

InspireInternet = Social Media = Social Networking = Web2.0

= GLOBAL KNOWLEDGE BANK

www.samanthabell.com.au Ι www.joannespain.com

Great businesses, great work, great people talked about

message shared quickly and much more cost-effectively

Early adopters

Page 4: Social Media Introduction for Executives

People’s trivialities = possible salesOn Twitter people share thoughts & ideas, connect with others, ask questions and have conversations about...

brands

products

services

work

industries

life

www.samanthabell.com.au Ι www.joannespain.com

Page 5: Social Media Introduction for Executives

Delight

www.samanthabell.com.au Ι www.joannespain.com

Connectedness = speed of the network = tailored learning

Contribute to the ‘global knowledge bank’ – insert what’s of interest to you

Attract, find and connect with like-minded people globally

Be delighted by information tailored to you

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You can tailor information to your needs and find people…

…and who like what you stand for in your business (and your life)

…who may spread your word for you

…much more cost effectively

www.samanthabell.com.au Ι www.joannespain.com

Page 7: Social Media Introduction for Executives

The Network and efficiencies

1. 2. 3. 3 hours to write a blog and ‘tweet’ Jan sends to her 306 people One of those 306 sends to her 573 people

Message reaches 1347 people – VERY QUICKLY!!www.samanthabell.com.au Ι www.joannespain.com

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Empower

www.samanthabell.com.au Ι www.joannespain.com

Develop your online language

Empower individuals to write about what inspires them

Develop your online company’s language

Empower yourself to write about what inspires YOU

Use technology to support your life and business – what works

Feel empowered to use technology that is useful – don’t use technology that isn’t helpful (even if it is popular)!

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Profile your people - make them ambassadors:

www.samanthabell.com.au Ι www.joannespain.com

EXAMPLE

Page 10: Social Media Introduction for Executives

Imagine what it could look like:Bunnings: Know someone great who’d like to work at Bunning’s NEW STORE in Wagga Wagga?

Trish: We’re looking for a great tradesperson to join our team. Come join the fun! www.bunnings.com.au/trades

Roger: Had a great day at work today. Love happy customers at Bunnings

BunningsRosehill: team had another win today - plumber @TimJones is joining our team! Stay tuned for his workshops!

Advertise for roles to the wider network.

Promoting great company culture

A company culture that people talk about

+ so much more!

FrankTwitter rank #1

(101,987 followers)

TanjTwitter rank #2

(87,343 followers)

RogerTwitter rank #3

(24,227 followers)

SimoneTwitter rank #4

(11,934 followers)

HarryTwitter rank #5

(10,234 followers)

LataTwitter rank #6

(9,873 followers)

NathanTwitter rank #1

(3,987 followers)

Join the fun, work at Bunnings!

Employee leader board

www.samanthabell.com.au Ι www.joannespain.com

EXAMPLE

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Actwww.samanthabell.com.au Ι www.joannespain.com

Have a play

Sign up

Search

Learn what it’s like for you – the theory isn’t the same

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What can you do for you?

Sign up at www.twitter.com

Set up your personal account

Gain training / Have a go

Develop your ‘online language’

Establish your company account

www.samanthabell.com.au Ι www.joannespain.com

Page 13: Social Media Introduction for Executives

What can you do?

Visit www.search.twitter.com

Have a go at searching for key words, it works just like Google!

Think about what types of things people would be saying...

Some ideas:

1.“CEO woman”

2.“love my job”

3.Your company name

4.Your products

5.The name of an author or book you love

www.samanthabell.com.au Ι www.joannespain.com

Page 14: Social Media Introduction for Executives

1. Provide training. You wouldn’t give a teenager keys to the car - if they hadn’t yet been taught to drive.

2. Have the basics right. Positive word-of-mouth will happen organically if foundations are in place (e.g. Great culture, a highly engaged workforce, involved leaders).

3. Empower the voices of your employees with simple guidelines.e.g. Be real, add value and don’t say anything that would embarrass your mum

4. Monitor Social Media sites.

5. Have people ready to act on negative comments.

6. Internally promote successes gained & provide insight.

What can you do for your business?Here are some tips:

www.samanthabell.com.au Ι www.joannespain.com

Page 15: Social Media Introduction for Executives

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Page 16: Social Media Introduction for Executives

Thank you for your time

Online Social Media Opportunities for you and your business

10 February, 2010

www.samanthabell.com.au Ι www.joannespain.com