Social Media & Επιχειρήσεις

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    01-Nov-2014
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Τάσεις και Εξελίξεις στα Social Media και στη Σχέση τους με την Επιχείρηση και τον Καταναλωτή σε περίοδο Κρίσης

Transcript of Social Media & Επιχειρήσεις

  • 1. Social Media 18 2012
  • 2. : SM : 5 5 2013 13 : 2 1 : Social Media
  • 3. 5 : Social Media
  • 4. # 1: ( ) ! TV, twitter, FB, SMS : Social Media
  • 5. # 2. tablets laptops 1990 internet To iPhone 5 : Social Media
  • 6. #3. ! smartphones 42% ( 44% 30% 1Q 2011) , , , mail, , SM, , , video, 33% TV, smartphone Nomophobia (no mobile phone phobia), http://portal.kathimerini.gr/4dcgi/_w_articles_k athworld_1_20/11/2012_470802 : Social Media
  • 7. # 4. = Infographics Pinterest To Instagram : Social Media
  • 8. # 5. Location Marketing Google Foursquare Geo ads (Athensbook, etc) - , . http://www.cosmical.gr/el/service s/geoads : Social Media
  • 9. 5 2013 : Social Media
  • 10. #1. social media Internet wired use 2015 social media. Facebook smartphones PCs. Instagram- . 2013 desktop (streamlined interfaces, NFC, GPS, ambient location .). : Social Media
  • 11. #2. (mobile advertising) ; Promoted Tweets Sponsored Stories . native , . timelines brands . (convergence revolution), . : Social Media
  • 12. #3. niche social media . 2013 21.1% , , 23.3% , 12.6% . , Sina Weibo ( Twitter 400 . ) niche (.. Pinterest, Instagram) , , social media. social media, . engaged , . : Social Media
  • 13. # 4. Social Media arketing McKinsey, $1,3 . . SM , . HR (.. WorkableHR). . R&D email. , firewall. : Social Media
  • 14. # 5. Data SM brands . . , Nestle social data , GE . 2013, social data software . social media command centers interfaces , tweets Likes. : Social Media
  • 15. 13 : Social Media
  • 16. #1. Social Media Marketing Marketing Tactic brand equity social media engagement engagement . . social media marketing : Social Media
  • 17. #2. Marketing marketers marketing- marketing- Agencies , , : Social Media
  • 18. # 3. Marketing Social Media Manager : Social Media
  • 19. #4. H Brands likes Incentive Driven Recommendations Marketers marketing Like Micro-targeting : Social Media
  • 20. # 5. (branding content) Brands marketing viral marketing Sharable Marketing : Social Media
  • 21. # 6. T social media social silos : Social Media
  • 22. # 7. Blogs Facebook, LinkedIn, Twitter YouTube , -, social . Facebook HR brand : Social Media
  • 23. # 7. Pinterest social shopping Google+ Monitoring, ROI analytic Google . Premium Social gaming mainstream : Social Media
  • 24. #8. Augmented Reality: IKEA Cataloque Googles project glass : Social Media
  • 25. #9. display advertising paid / sponsored content media Google display advertising : Social Media
  • 26. # 10. Social Reputation Management Reputation anagement : Social Media
  • 27. #11. TV TV TV, Social, Video : Social Media
  • 28. #12. Social commerce digital wallets online Near Field Communication (NFC) .. Google Wallet Microsoft : Social Media
  • 29. # 13. SEO online marketing engagement Brands influencers Google marketing : Social Media
  • 30. 2 : Social Media
  • 31. # 1. . , . . : Social Media
  • 32. #2. Flawsome . . , , , , , , , . : 1. BRANDS: , SM . 2. : , , ratings. sorry campaigns (.. Dominos and McDonalds) . , . : Social Media
  • 33. 1 Brand Journalism & Corporate Storytelling : Social Media
  • 34. !mlazarimou@advocate-bm.grMaria Lazarimou @ LinkedinMarialaz @ twitter.comMaria Lazarimou @ Facebookposterous.com/marialazwww.advocate-bm.grwww.advocate-bm.gr/blog : Social Media