Social Media World 2013 - Αγάθου Αμαλία: Social Media & Fashion

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Fashion & Social Media

description

Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

Transcript of Social Media World 2013 - Αγάθου Αμαλία: Social Media & Fashion

Page 1: Social Media World 2013 - Αγάθου Αμαλία: Social Media & Fashion

Fashion &

Social Media

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@amalucky#fashion

#tech

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What's the status quo of Fashion online?

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$41bn the second largest and fastest growing e-commerce category in the US. Source:GP_Bullhound_Research_Online_Fashion_May_2013

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The number of apparel sites goes up by

126%year-on-year.

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Social Media + Fashion=Match Made In Heaven

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(Source: ComScore Media Metrix, Europe, May 2012)

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[Source: l2thinktank]

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Social Curation Platforms

Neiman Marcus

experienced a 1800% increase in sales from Lyst

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Source: SocialBakers

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How has this affected the industry?

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“Mainstream adoption of social media and the ease of access to the Internet have caused this democracy of trends...the average consumer is more informed about trends in fashion and their demand for newness, paired with the industry's ability to manufacture, swiftly results in high-end trends hitting mass market at the same time”

Julia Fowler, EDITD

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Open Front Row

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As live as it gets!

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Crowdsourcing

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Social Commerce

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Source: L2ThinkTank

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● Driving sales● Shopping with

Friends● Pop up Shops

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Customer Service

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Shoppers who ask pre-purchase

questions via Social Media are

10×15 times more likely to purchase

Shoppers who read Social Q&A

dialogue around a product are

3-7x more likely to purchase

infographic from TurnTo

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The Future?

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Wearable Tech is set to be the next major technology battleground

and a $10 billion industry by 2016.

http://www.businessoffashion.com/2013/05/amidst-flurry-of-activity-fashion-brands-absent-from-wearables-revolution.html

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Nike+ social platform has

more than 6 million members that use it an average

of 3 times per week.http://econsultancy.com/gr/blog/62412-how-nike-uses-facebook-twitter-pinterest-and-google

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Thank you!

xo

@amalucky

All photos from http://images.google.com/hosted/life