Social Media World 2013 - Αγάθου Αμαλία: Social Media & Fashion
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Transcript of Social Media World 2013 - Αγάθου Αμαλία: Social Media & Fashion
Fashion &
Social Media
@amalucky#fashion
#tech
What's the status quo of Fashion online?
$41bn the second largest and fastest growing e-commerce category in the US. Source:GP_Bullhound_Research_Online_Fashion_May_2013
The number of apparel sites goes up by
126%year-on-year.
Social Media + Fashion=Match Made In Heaven
(Source: ComScore Media Metrix, Europe, May 2012)
[Source: l2thinktank]
Infographic courtesy of eBay Deals.
Social Curation Platforms
Neiman Marcus
experienced a 1800% increase in sales from Lyst
Source: SocialBakers
How has this affected the industry?
“Mainstream adoption of social media and the ease of access to the Internet have caused this democracy of trends...the average consumer is more informed about trends in fashion and their demand for newness, paired with the industry's ability to manufacture, swiftly results in high-end trends hitting mass market at the same time”
Julia Fowler, EDITD
Open Front Row
As live as it gets!
Crowdsourcing
Social Commerce
Source: L2ThinkTank
● Driving sales● Shopping with
Friends● Pop up Shops
Customer Service
Shoppers who ask pre-purchase
questions via Social Media are
10×15 times more likely to purchase
Shoppers who read Social Q&A
dialogue around a product are
3-7x more likely to purchase
infographic from TurnTo
The Future?
Wearable Tech is set to be the next major technology battleground
and a $10 billion industry by 2016.
http://www.businessoffashion.com/2013/05/amidst-flurry-of-activity-fashion-brands-absent-from-wearables-revolution.html
Nike+ social platform has
more than 6 million members that use it an average
of 3 times per week.http://econsultancy.com/gr/blog/62412-how-nike-uses-facebook-twitter-pinterest-and-google
Thank you!
xo
@amalucky
All photos from http://images.google.com/hosted/life