Social Media World 2013 - Σερίφης Δημήτρης: The Impact of Social Media in the Travel...
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Transcript of Social Media World 2013 - Σερίφης Δημήτρης: The Impact of Social Media in the Travel...
Dimitris Serifis - CEO
The Digital Tourism Context
How to start?
Understanding of Traveler's Behavior
Make their decision online
affected by seeing friends' pictures of holidays
decided to change their hotel
altered their trip by changing destinations
"Direct bookings via Social Media are rare!!! People engage more for inspiration and research"
Source: PhoCusWright
update their social media profiles and upload photos
download travel apps
Gap with real-time interaction
share images on social media
publish content on blogs and reviews on social networks
e-Word of Mouth - Building Reputation
"High quality services and honesty is the key to success..."
Conclusion
Dimitris Serifis - CEO @dserifis
Thank you