Social Media World 2013 - Σερίφης Δημήτρης: The Impact of Social Media in the Travel...

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Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

Transcript of Social Media World 2013 - Σερίφης Δημήτρης: The Impact of Social Media in the Travel...

Page 1: Social Media World 2013 - Σερίφης Δημήτρης: The Impact of Social Media in the Travel Life Cycle

Dimitris Serifis - CEO

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The Digital Tourism Context

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How to start?

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Understanding of Traveler's Behavior

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Make their decision online

affected by seeing friends' pictures of holidays

decided to change their hotel

altered their trip by changing destinations

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"Direct bookings via Social Media are rare!!! People engage more for inspiration and research"

Source: PhoCusWright

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update their social media profiles and upload photos

download travel apps

Gap with real-time interaction

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share images on social media

publish content on blogs and reviews on social networks

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e-Word of Mouth - Building Reputation

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"High quality services and honesty is the key to success..."

Conclusion

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Dimitris Serifis - CEO @dserifis

Thank you