Social Media World 2013 -...

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    03-Dec-2014
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    Technology

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Η παρουσίαση αυτή έγινε στα πλαίσια του Συνεδρίου Social Media World 2013, το οποίο πραγματοποιήθηκε στις 19 Ιουνίου, στο Divani Caravel στην Αθήνα.

Transcript of Social Media World 2013 -...

  • 1. social media

2. internet12.000 3. & & & 4. social media internet !4248566268 71920324146 502008 2009 2010 2011 2012 2013 internet (.30 ) ( . 6 )2008 2009 2010 2011 2012: Web id Survey, : 13-70 201321% 42% 57% 66% 68% 70%Conversion Rate: 5. 76679995 91766330908158544585 847146321258 5543 13-17 18-24 25-34 35-44 45-54 55+ C1C2 DE internet (.30 ) ( . 6 ): Web id Survey, 2013, : 13-70 71% 68% 86% 88% 78% 61% 51% 39% 65% 68% 74%Conversion Rate: 6. Social media= , !: Web id Survey, 2012: 13-70 , Facebook/3 9 13 10 65 1-2 / 3-4 /5-6 / 14 28 25 9 11 14 15 15 - 30 31 - 60 60 - 90 1,5 2 3+ : 5,7 : 70 7. , :45.6%: Web id Survey, - 2013, : 13-70 7.6%2.2 8. Facebook, social media : 9. %8260352516142014815 1 : Web id Survey, 2012. : Facebook/346 Facebook 10. %83787272484728Like /follow /videoLike /follow fan pageDownloadapp fanpageO connectivity , brandedactions & fun!: Web id Survey, 2012. : Facebook/ 11. , , 70% social media & 35%35%18%12% 12. 856532420201920221714 %: FOCUS BARI, Online social media (n=401), 12 , & : Web id Survey, 2012, Social Media users 13. Principal Component Analysis : Web id Survey, 2012, Social Media users , , 3 14. 292646TheunreachableyouthThemultitaskingfansThe mainstreamwatchers 15. The unreachable youth (29%) : , & / active () Facebook= Heavy users & (554) 20% 1.000+!!! : 16. The multitasking fans(26%) : , + , & (346) :, , ( /) , :Whatsin it forme?Social media = 17. The mainstream watchers (46%) : & / Passive users & (226) 18. !