Table of

CONTENTS01 About Us

02 Our Story

03The Company & The Brand

04 Milestones

07 Our Team

08 Interview

09 Portfolio

10 The Shop Concept

05 Mission & Vision

06 Social Responsibility

11

12

Marketing

Contact Us

About UsTo g e t h e r E v e r y o n e A c h i e v e s M o r e .

Fashion is one of the most influential forms of expression in our contemporary culture.

2003Founded in Athens by Yannis K. Alexiou in

Funky Buddha brand was founded in 2003 through the passion and intuition of two young brothers from Europe - Greece.What started off as a casual business trip for them, turned into an epic adventure through the highs and lows of the Far East.Seeking initially to research business opportunities, a delay at a local train station resulted in a major detour. They returned from it with crates and stories!The rising sun flag became the brand’s symbol and an inspiration for what has become a highly successful idea: to make great garments that suit every individual, reflect ones personality and make you feel at ease.The brand was launched during the summer of 2003 and its tees and cargo shorts became directly a hit, surpassing expectations and setting the standards for further expansion of the brand. In just a few years, with hard work and determination, and with the collection becoming richer and more complete the commercial success of the European fashion company took off.Funky Buddha has become - in a short period of time – an international fashion Retailer and the cult fashion brand for those who love to wear clothes inspired by values such as freedom, respect for the individual and respect for the environment.

Fashion is one of the most influential forms of expression in our contemporary culture. Serving as a mirror of our time, fashion is also regarded as a post-modern metaphor of what goes on in society.

Our Story

ALTEX S.A. is a family-owned European fashion retailer that designs, produces and distributes fashion products with a distinctive character, standing clearly out from the crowd. Driven by passion, determination and intuition, the company creates clothes that are “canvasses of expression” and give consumers the ability to be themselves, feel good and stand out from the crowd. Garments of the highest quality, comfortable and highly affordable, that match each person, expressing his or her personality.ALTEX S.A offers dynamic, comfortable, uplifting and expressive lifestyle clothes for men and woman, paying extreme attention to quality and details reflecting sheer enthusiasm, freedom of expression and a unique differentiation in style that all those who feel authentic, creative, daring and confident are looking for! Each fashion collection is an expression and a way of life for all of those who don’t just follow fashion but think of it as a mean of expression. This is one of the cornerstones of the company’s philosophy, inspiring both the company and the consumers alike.Each fashion collection is daring, influenced by music, arts & culture, intense feelings, travelling, love for the environment with a contemporary still classy look and feel, being part of a total “canvas” and a modern way of interaction and expression. Every season, the company designs clothes full of innovative ideas, by enriching the latest trends.

Funky Buddha – being the flagship brand – is part of a portfolio of retail brands that are developed by our company ALTEX SA, based in Greece – Europe.

The Company & The Brand

ALTEX S.A. is founded introducing FUNKY BUDDHA brand with a successful jacket collection

Milestones

2003

The company acquires and moves into its new company-owned headquarters and invests in a new extended distribution center

2005

Two new brands, FiftyFive GARAGE Dry Goods & Supplies and SECOND SKIN are introduced to enrich the company's brand portfolio.

2008FUNKY BUDDHA opens up to retailing and a new brand REPUBLIC is introduced

2013The basic cornerstones are set for ALTEX to become an international Retailer with new Retail locations and a new international retail development strategy

2014Retailing and international expansion is further enhanced through a dedicated reorganization of the company’s infrastructure. Shopping Experience is adopted as one of the new “beliefs” in ALTEX’ s Brand Philosophy

2015-16

vision

Mission: To be one of the leading European wholesale and retail companies in the markets we operate in and to become a GLOBAL FASHION RETAILER.

We are proud of our family. It is both our link to the past and the foundation of our future.

Vision: To always develop and market our brands in accordance to European fashion trends and to create a distinct mix of brands, which will appeal to the trends-aware 16-45 age group.

We always strive to meet each client’s unique set of needs and expectations by delivering a truly personalized experience on a professional basis.

Our commitment to combining highly effective working practices with paradigm-busting creativity means the only thing we’ll always exceed are your expectations.

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04

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passion

creative

We base our cooperation on trust, partnership and honesty

We’re passionate about customers and consumers. Being proud of what we do, we act sensitively with the highest standards of integrity and social responsibility.

Mission & Vision

Showing respect to the natural environment in which we operate and trying actively to contribute to the development of the respective communities is a major goal in its Social Responsibility Policy.

NATURAL ENVIRONMENT

Our ethical foundation is based on corporate social responsibility. As a responsible business the company has adopted its role in the communities in which it operates.

ETHICAL FOUNDATION

ALTEX commits to the principle of producing products harmless to the human ecology. This includes, apart from a carefully selected choice of raw-material and fabrics, suppliers worldwide and the continuous control of crucial ecological parameters by independent and certified international laboratories and authority boards.

ECOLOGY & QUALITY

Environmental protection and nature preservation as well as the responsible use of natural resources play an important role in all corporate decisions. As part of its environmental policy, ALTEX not only ensures that energy is used sparingly in all its divisions but also re-uses residual materials and waste at all its sites.

ENVIRONMENTAL PROTECTION

Social Responsibility

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07Experience led us to transform the existing network of Funky Buddha stores according to the latest trends of international Retailing

The IdeaConcept Designers and Fashion Specialists worked hand in hand to deliver a new, fresh and sophisticated new concept housing all brands of the company under one roof.

SketchWe incorporated all ideas from our fashion team and combined it with the experience of our managers to expand not only national, but also all over the world.

IdeasWe seek to expand worldwide, having already a sound presence in Europe, developing the Funky Buddha Network.

Develop

The new store concept had to be in-line with the philosophy of the company but at the same time to give a maximum of shopping experience to all clients.Planning Communic

ateCreate

To communicate our Brand Philosophy to the customer and to become one of the leading Retailers was not only a dream but a necessity in todays demanding fashion scene

The concept was tested and retested and after a thorough pilot phase, Funky Buddha stores were ready to become a milestone on the fashion market.

A global fashion Retailer

Fashion is only the attempt to realize art in living forms and social intercourse.

Our TeamTe a m w o r k M a k e s T h e D r e a m W o r k

Work together for successEveryone that works here has a desire to create amazing user experiences. Being great at what you do is the cost of entry at ALTEX SA, what tends to get people hired is fit. When talented people fit well together they produce some pretty impressive stuff. We always strive to put the right people with the right skills on the right projects. There are no pitch teams, no “B” teams. Everyone here works as part of the TEAM, directly with our clients and our business partners. It’s fun, as it should be. We spend so much of our life working that we’d best enjoy it. Simply FUNKY!

The company employs more than 150 highly specialized, skilled & well trained staff and experienced managers, all of them dedicated to the continuous evolution of the men’s and women’s fashion collections, the implementation of sophisticated marketing strategies and actions for promoting our brands, committed to total customers’ satisfaction.

Altex Team

The Funky Buddha Team

facebook.com/funkybuddha

twitter.com/@funkybuddha2

Experience

Couture

Retail Orientation

Wholesale Orientation

Knowledge

Instagram/funkybuddha_

InfrastructureDuring the last years the company invested in the modernization of its IT system (ERP – CRM – B2B – BI- software & hardware) both in Greece and abroad. This gave ALTEX a substantial comparative advantage, raising the technological bar to the highest international standards. The IT Department of ALTEX is entirely responsible for the smooth and orderly operation of the EDP systems. The daily goal of the IT department is the optimum data management, provision of support and information to all its users worldwide, suppressing lead times, providing invaluable management information, minimizing effort and avoiding delays at all levels.IT supports tightly-knit collaboration among designers, store managers, market resources specialists, inventory control, production managers and technology production planners. A sophisticated Purchasing Technology is implemented to support all primary activities.All production, regardless of its origin, is received at the central logistics centres, from where it is distributed to all the stores or clients worldwide on a highly frequent and constant basis, achieving minimum delivery and lead times.

Man of Few Words – Mr. J. K. Alexiou“PROTECT YOURSELF from simi lar i ty!”

Interview

FUNKY BUDDHA IS ESCALATING DIVERSITY

TELL ME SOMETHING ABOUT THE BRAND

Everyone that works at ALTEX has a desire to create amazing customer and shopping experiences. Being great at what you do is the cost of Innovation.Funky Buddha inspired its collection from the indie and urban pop-culture scene. The style is lively and relaxed and benchmarks resulted from anything that affects the latest trends.Aiming to become the first brand to introduce this style, Funky Buddha is bold and inventive, not afraid to stand out from the crowd. The Brand offers modern, high-quality products in a mixture of colors and styles, giving consumers very wide choices to create their personal look.

WHAT INSPIRES YOU AND YOUR TEAM

Funky Buddha offers a complete wardrobe ideal for a public that is up to date and creative in its styling. The collection is being designed in-house and is driven by the latest trends and highlights colorful articles such as printed t-shirt, casual shirts, shorts with flashy colors, washes and prints. Funky Buddha is a fashion brand creating great garments for men and women.At Funky Buddha we are obsessed with street culture, music, art, fashion, travelling, clothes and of course feeling and looking good.Our Passion for fashion is our strongest weakness!

WHAT DO YOU CONSIDER YOUR STRENGTH & WEAKNESSES

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations …

WHAT DO YOU CONSIDER A LIFE LESSON IN FASHION?

Awards• Funky Buddha is proud to be awarded the European Business Award

2014/15 as a National Champion.

• In 2016, Funky Buddha was awarded the Franchise Award 16 in recognition of its CONCEPT REDESIGN.

• Nominee at the RETAIL BUSINESS AWARDS 2016

• We promise to keep on striving for excellence and we will continue our successful path towards a future open to winners!

• Most of all, we would like to thank our loyal customers and our business partners to whom we dedicate this special awards.

Two Brands – Endless Success

Portfolio“The Only

Real EleganceIs in the Mind;

If you’ve got that,The rest really

Comes from it”

Every season Funky Buddha creates a wardrobe brimming with ideas, in tune with the latest trends and inspired by its core values. Its products are of high quality, rich in detail,

uplifting in attitude but also highly affordable.

It has created a hype in outerwear such as Polo’s, jersey’s, shorts, fleece, jackets and pulls and recently it has launched

its denim series fully tuned with the overall Funky look.

Conceded for the “Young”, dynamic individual, it targets men and woman who care about details and quality at

competitive prices, who love vintage and always want to look and feel good while remaining themselves.

4 Per Year

55%45%Men’s Fashion

Women’s Fashion

Collections

More than

700SKU’S Per Year

High Quality

Low Quality

High Price

Low Price

Tommy Hillfiger DENIM

Pull&Bear

Zara

Perceptual Map

Hollister

A&F

SuperDry

Scotch & Soda

H&M

Aeropostale

Jack & Jones

Pepe Jeans

Tom Tailor

American Eagle

Topshop

Fifty Five GARAGE Dry Goods & Supplies is the signature-clothing brand for those who really want to stand out from the crowd.

Rooted in the European culture and style, it embodies an innovative idea of Menswear, enriched by a cosmopolitan attitude and looking at the fashion and life-style of the major international cities as a source of inspiration. Ever eager for fresh ideas, the brand’s contemporary design turns to a new generation of male consumers, who are aware of their own style and live Fashion as a way to express themselves, their image and their vision of the World. The product design follows this “new man” through every moment of the day, giving him the chance to make his own stylistic choices, thanks to a true total look offer, a proper quality/price balance and an ever innovative suggestion.

“Funky Buddha is committed to be a successful fashion Retailer, developing a global network of Funky Buddha Stores.”

The Concept

Inspiring Retail Space

For more than a decade our talented team has brought our brands and our consumers together through innovative and inspiring retail store presentations. Because at its heart, great concepts are delivered by great people.

Stylish

Delivering a clear and striking shopping experience to our loyal consumers, we tried to look into every detail that enhances the personalized shopping experience and the warm atmosphere of our stores, combining the latest trends with elements of our daily contemporary life keeping at the same time the functionality as a pillow of our store concept.

Modern & Functional

INTERIOR DESIGN

The company’s target is to promote in the best possible way the contemporary style of the brand, to ensure its high image and to transmit its corporate identity to the customer.Important ‘vehicles’ of communication between the brand and the end customer are the extensive network and the strategic placement of the shops, the impressive shop windows, the unique architecture and design of the premises and the professional merchandising combined with a well thought-out VM.Every store that bears the company’s TMs meets all necessary technical specifications directly linked to the strategic choice of the right location, the correct size, the exposure, the neighborhood and other critical factors, part of Funky Buddha Site Evaluation System. The company places great emphasis on the architecture, the materials that are used, the correct lighting and the decoration of the shops in order to

ensure that all Funky Buddha stores express the same contemporary character, the attitude and the culture of the brand. Particular emphasis is also put on the shop windows that are directly associated with the philosophy of Funky Buddha and are intended to promote both the image and the single corporate identity of the Brand. ALTEX believes in and invests on the creation of a unique shopping experience for customers in a fresh, contemporary, modern and friendly environment.Our teams of window dressers, merchandisers, VM specialists and Retail supervisors guarantee that all of our stores enjoy the same warm and friendly atmosphere, offer the highest level of customer service and are managed in the same professional way, while at the same time incorporating the highest level of sophisticated visual technology.

Special designed furniture, fixtures and equipment in combination with special decorative items give a unique character to the shop concept, distinguishing it from any other brand and giving it its exclusive look and feel – the Funky Buddha style.

Mix & Match elements, both decorative as well as functional, supplement the shop concept which is coded in a structured store construction manual, which is used globally for all our new stores.

Furniture

Shop in Shops …Corners …Department Stores

“Supporting different Distribution Channels was always part of our development strategy. Starting from the needs and demands of each market, we design a dedicated concept to meet these needs.We internationally develop in parallel the Retail, Wholesale, S-i-S and e-commerce channels, being a true global OMNI CHANNEL Retailer!

Shop Fronts that clearly deliver the Brand Message

Dimension

Every Store radiates Brand Clarity of Purpose,Brand Spirit, Honesty,and Innovation.

Building A Better Concept

InteriorDesign

The planning of each Funky Buddha store is part of our concept design, personalized for each shop and designed into every detail.Each store has its own character radiating the exclusive Funky Buddha philosophy.

Our team implements the latest trends of retailing in combination with new materials, colors and props to achieve the desired fashionable and unique atmosphere of each new Funky Buddha shop to be opened.Our core belief is that people thrive when they’re empowered to fulfil their potential.

By fostering creative development across the whole of our business we have managed to involve a team of high-performing, talented individuals, driven by passion and a desire to build industry-leading stores for our clients.

In addition to this, we cooperate with the leading, award winning architectural concept designers to deliver outstanding results – always on time and on budget!

Architecture

Marketing

ideasfashionconcept

moodtrends

colors

styleThe Ideas

material

places

art

creative

⚡ Marketing Tools

The communication strategy of the company is one of the key drivers of success leading to the high recognition of the brand. Through an elaborated marketing, PR and communication plan, Funky Buddha is currently recognized as one of the leading fashion companies in Greece and a rising star on the European Market, holding always a privileged position in the media. TV, cinema, press, outdoor advertising and various public relations programs are selected with criteria associated with the target group, the position and the sustainable development of the company. Furthermore, various below the line activities are held, aiming to increase the traffic, the sales and the customers’ loyalty. All media are selected according to criteria that are entirely consistent with the profile and the philosophy of Funky Buddha, so as to always ensure the successful and accurate communication of the message that characterizes each campaign of the company.

⚡ Marketing Tools

The choice of partners is a key issue for the company, and for this reason we cooperate with the most distinguished marketing specialists and fashion media in the field. Famous fashion photographers are always behind the camera to capture the fashion trends presented by top models. The final touch in the impeccable image of all the our marketing campaign is completed by notable partners who are responsible for the art direction, styling, make up and hair style and who embrace the philosophy of the company.Implementation: Lookbooks – Fashion catalogues – PressWeb presence – Digital Marketing – Social Media & Online campaignsPromotional Tools – Visuals

⚡ Marketing Tools

⚡ Marketing Tools

⚡ Marketing Tools

PackagingPackaging effectively communicates the brand identity and solidarity.The brand symbols are clearly depicted on all packing prints and accessories.The illustrations aim at making the packaging units desirable by the consumer to be kept for other uses and not be thrown away.

Basic KPI’s“I think there is beauty in everything. What ‘normal’ people would perceive as ugly, I can usually see something of beauty in it.”

2003 Start-up with a significant success

2005Rapid development of the Brand

2010Preparation of new brands and systematic wholesale development

Funky Buddha]

2013Development of different shop concepts – SIS - Corners

2014 Global Development & Retail Experience

2015Becoming a Global Retailer

The Turnover

2016 Focus on Global Expansion

⚡ Yearly Analysis

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec0

100

200

300

400

500

600

700

800

Typical Monthly Sales distribution

In th

ousa

nd €

Typical Sales Distribution of a FUNKY BUDDHA Store over a fiscal year. Average Data used from all Funky Buddha Stores across the Retail Network.

Year 2015

6.142€AVG Net Sales per m2

Price

Po

sitio

ning

The prices that have been set for our collection reflect the excellent quality, the innovative design and the extensive treatment of the items.

Although the pricing of the Funky Buddha products may vary from one country to another, due to transport, customs and other local expenditures, the following list represents an average retail price (in €) for every item group for a given European country.

In general, the target pricing is to remain within the medium to lower level of any market’s pricing of similar products with a gradual shift to become even more attractive than the “value for money” positioning with extremely competitive entry level pricing.

PRODUCT CATEGORIES & PRICE POINTS

SPRING - SUMMER COLLECTION WP (€) RRP (€)Polo Shirts 8-13 24-39T-shirts, jerseys 5-9 15-29Jackets 18-25 59-79Cargo shorts 12-18 35-49Shirts 12-18 26-49Pants 15-22 59-79Footwear 13,2-15 9,9-40

AUTUMN - WINTER COLLECTION WP (€) RRP (€)

Jackets 25-55 69-159T-shirts, jerseys 7-9 19-29Sweatshirts 13-20 39-59Pants 15-25 45-75Shirts 15-20 45-65Knitwear 10-25 35-75Jeanswear 20-25 59-79Footwear 12,5-53,50 29,90-130

Polo Shirts10%

T-shirts, jerseys25%

Jackets3%

SHORTS25%

Shirts15%

Pants15%

Footwear7%

SPRING - SUMMER COLLECTIONProduct M

ix

Jackets10%

T-shirts, jerseys15%

Sweatshirts13%

Pants14%

Shirts13%

Knitwear10%

Jeanswear18%

Footwear7%

AUTUMN - WINTER COLLECTION

39% 18.7% 89%

19.3%

SALES UP!2014 vs 2015

WORLDWIDE PROFIT

Customer Satisfaction

Overall Conversion Rate

The Numbers

⚡ CUSTOMER DEMOGRAPHICS

61% Men39% WomenAvg UPT

1,92 MenWomen

28,95€Avg Basket

(VPT)

They like to travel, to meet new cultures and people. They follow the fashion trends but always adapt them to their unique style. They like to try new things and feel comfortable about themselves. They know how to dress according to each occasion – place - season. They seek and enjoy quality in their clothing and don’t compromise…

MenWomenBuying

Frequency p. season

2,92

Being loyal customers, they know that they will find the right products at the right price.As their budget gets smaller, they take great care on what to spend they money.They do not like to buy clothes, that are more expensive than the quality and style offered. Funky Buddha is a lifestyle they can afford.

“Worldwide Development through

all distribution channels.”

Our Network

OMNI CHANNEL DEVELOPMENT

Points of Sale Worldwide

Points of Sales across all Sales Channels European Origin with an international flair

In the Pipeline

All Sales Channels under one roof

Multi-brand Portfolio Orientation leads to flexible store configurations allowing for maximum profitability and adaptation to local market conditions.

Around The World Information

Funky Buddha is aiming to expand worldwide with a network of concept stores as well as enhancing the network of local Agents & Distributers.The company leverages on the power of Franchising granting country licenses (Master Franchise Rights) as well as Area Development Rights.

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More than 550 Points of Sale all around the world

Whether you have specific needs or just want to say hello, feel free to send us a message or give us a call.

OFFICE+30 2106615803-4

ADDRESS40 Grigoriou Lampraki Str., 14342, Nea Filadelfia, Athens, Greece

Send your inquires, advices and suggestion to: info@altex.gr

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Contact