Fashion &

Social Media

@amalucky#fashion

#tech

What's the status quo of Fashion online?

$41bn the second largest and fastest growing e-commerce category in the US. Source:GP_Bullhound_Research_Online_Fashion_May_2013

The number of apparel sites goes up by

126%year-on-year.

Social Media + Fashion=Match Made In Heaven

(Source: ComScore Media Metrix, Europe, May 2012)

[Source: l2thinktank]

Infographic courtesy of eBay Deals.

Social Curation Platforms

Neiman Marcus

experienced a 1800% increase in sales from Lyst

Source: SocialBakers

How has this affected the industry?

“Mainstream adoption of social media and the ease of access to the Internet have caused this democracy of trends...the average consumer is more informed about trends in fashion and their demand for newness, paired with the industry's ability to manufacture, swiftly results in high-end trends hitting mass market at the same time”

Julia Fowler, EDITD

Open Front Row

As live as it gets!

Crowdsourcing

Social Commerce

Source: L2ThinkTank

● Driving sales● Shopping with

Friends● Pop up Shops

Customer Service

Shoppers who ask pre-purchase

questions via Social Media are

10×15 times more likely to purchase

Shoppers who read Social Q&A

dialogue around a product are

3-7x more likely to purchase

infographic from TurnTo

The Future?

Wearable Tech is set to be the next major technology battleground

and a $10 billion industry by 2016.

http://www.businessoffashion.com/2013/05/amidst-flurry-of-activity-fashion-brands-absent-from-wearables-revolution.html

Nike+ social platform has

more than 6 million members that use it an average

of 3 times per week.http://econsultancy.com/gr/blog/62412-how-nike-uses-facebook-twitter-pinterest-and-google

Thank you!

xo

@amalucky

All photos from http://images.google.com/hosted/life