Proposing a Marketing Plan for Oreo Crispy and Thin

Post on 20-Mar-2017

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Transcript of Proposing a Marketing Plan for Oreo Crispy and Thin

A presentation made by Stavroula Pollatou, Joanna Gkouma, Fay Tsokou and Stefi Stamboulian

Develop innovative, targeted ways in which we can convey the newproposition by Oreo

• Photos-Oreo thins can go anywhere with me- me moments

• Carousel Advertisement on Facebook on Facebook, Instagram and Tumblr

• Video

• It is good to have variety campaign

1st Campaign

Main Hashtags

#find_the_THIN_oreo

#THINk_of_you

#share_oreo_moments

CAROUSEL ADVERTISEMENT ON FACEBOOK, INSTAGRAM AND TUMBLR.

2nd Campaign

Awareness Video

Reasons that thinness in Oreos is good

Thank you

Any questions?