Proposing a Marketing Plan for Oreo Crispy and Thin

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A presentation made by Stavroula Pollatou, Joanna Gkouma, Fay Tsokou and Stefi Stamboulian

Transcript of Proposing a Marketing Plan for Oreo Crispy and Thin

Page 1: Proposing a Marketing Plan for Oreo Crispy and Thin

A presentation made by Stavroula Pollatou, Joanna Gkouma, Fay Tsokou and Stefi Stamboulian

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Develop innovative, targeted ways in which we can convey the newproposition by Oreo

• Photos-Oreo thins can go anywhere with me- me moments

• Carousel Advertisement on Facebook on Facebook, Instagram and Tumblr

• Video

• It is good to have variety campaign

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1st Campaign

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Main Hashtags

#find_the_THIN_oreo

#THINk_of_you

#share_oreo_moments

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CAROUSEL ADVERTISEMENT ON FACEBOOK, INSTAGRAM AND TUMBLR.

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2nd Campaign

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Awareness Video

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Reasons that thinness in Oreos is good

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Thank you

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Any questions?