Post on 06-May-2015
description
Innovation & Strategy C-level Professional Business Strategy Mentor
facebook.com/TolisAivalis
linkedin.com/in/Aivalis
twitter.com/Aivalis
about.me/Αivalis
APOSTOLIS AIVALIS
Online Marketing & Communication
OPTIONS AVAILABLE, COST, BEST PRACTICES
SOCIAL MEDIA
Sites allowing users upload content
YouTube, Flickr, SlidesharePinterest, LastFM, BlogpostWikipedia and more.
SOCIAL NETWORKS
Sites allowing users connecting with others + post content
Twitter, Facebook, Google+Linkedin, MySpace, Foursquare and more.
SOCIAL MEDIA MARKETING
Marketing & Communication activities on social media & networks
ONLINE & INTERACTIVE MARKETING
Marketing & Communication activities on the internet
Web site, advertisingEmails, ecommerce and more
ONLINE MARKETING
Too many social media/networks
ONLINE MARKETING
Too many marketing goals
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public Relations& Media Relations
ONLINE MARKETING
ONLINE MARKETING
So what can I do and where?
ONLINE MARKETING
Who does what, how much?
ONLINE MARKETING
Best value for money?
ONLINE MARKETING
Snapshot of all available options + best practices
COMMUNITY BUILDINGSocial Media
COMMUNITY BUILDING
Long term actionBased on content usageBuild communities & relationships
Social Media
COMMUNITY BUILDING
type: servicewho: digital or ad agencyoffer: cost/month & cost/projectcost: 500$ - 20.000$
Social Media
COMMUNITY BUILDING
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X X X X
Social Media
APPLICATIONS/ GAMES
Social Media
APPLICATIONS/ GAMES
Ad hoc or long term actionBuilding your brand valuesSupporting your target audience
Social Media
APPLICATIONS/ GAMES
type: developmentwho: digital agency or freelanceroffer: cost/projectcost: 2.000$ - 50.000$
Social Media
APPLICATIONS/ GAMES
Social Media
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
ADVERTISINGSocial Media
ADVERTISING
Short term actionSocial attributes Demographic + lifestyle targeting
Social Media
ADVERTISING
type: media buying servicewho: media shop or YOUoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$
Social Media
ADVERTISINGSocial Media
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
ADVERTISINGSites & Portals
ADVERTISING
Short term actionContent + users targetingVisuals endorse creativity
Sites & Portals
ADVERTISING
type: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$
Sites & Portals
ADVERTISINGSites & Portals
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
ADVERTISINGGoogle SEM
ADVERTISING
Short term actionSearch keywords targeting
Google SEM
ADVERTISING
type: media buying servicewho: SEM agency or freelancer or YOU offer: per click (cpc), bidding cpc: 0,05$ - 5$
Google SEM
ADVERTISINGGoogle SEM
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
ADVERTISINGMobile
ADVERTISING
Short term actionContent + users targetingVisuals endorse creativity
Mobile
ADVERTISING
type: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$
Mobile
ADVERTISINGMobile
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X
WEB SITECreate & Update
WEB SITE
Long term actionSupports brand values, activitiesAllows products/services offeringCustomization
Create & Update
WEB SITE
type: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$
Create & Update
WEB SITECreate & Update
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X X
MICRO SITECreate & Update
MICRO SITE
Short term actionSupports brand values, activitiesAllows products/services offeringCustomization
Create & Update
MICRO SITE
type: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$
Create & Update
MICRO SITECreate & Update
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X X X
OPTIMIZATIONSearch Engine (google)
OPTIMIZATION
Ad hoc or long term actionOptimizes content, code, structureImproves Google visibility
Search Engine (google)
OPTIMIZATION
type: servicewho: SEO agency or freelanceroffer: cost/project or cost/monthcost: 500$ - 30.000$
Search Engine (google)
OPTIMIZATIONSearch Engine (google)
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
BLOGCreate & Update
BLOG
Long term actionArticles, indirect communication, building values, supportive content Anonymity Customization
Create & Update
BLOG
type: servicewho: internet agency or freelanceroffer: cost/project & cost/monthcost: 1.000$ - 50.000$
Create & Update
BLOGCreate & Update
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
APPLICATIONSMobile
APPLICATIONS
Ad hoc or long term actionSupports your operationsBuilding brand values
Mobile
APPLICATIONS
type: development service who: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$
Mobile
APPLICATIONSMobile
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
GAMESMobile
GAMES
Ad hoc or long term actionBuilding brand valuesEngagement through entertainment
Mobile
GAMES
type: development servicewho: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$
Mobile
GAMESMobile
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X
SMSMobile
SMS
Ad hoc or long term actionPushImmediate direct information
Mobile
SMS
type: servicewho: mobile agencyoffer: cost/project & cost/smssetup cost: 500$+sms cost: 0,001+
Mobile
SMSMobile
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
NEWSLETTERSEmail
NEWSLETTERS
Long term actionRecurring NewsSupporting relationships
NEWSLETTERS
type: servicewho: digital agency or YOU offer: cost/monthcost: 10$ - 500$
NEWSLETTERSEmail
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
VIRAL/CHAINEmail
VIRAL/CHAIN
Ad hoc actionManipulationCrowd spreading the word
VIRAL/CHAIN
type: servicewho: digital agencyoffer: cost/projectcost: 300$+
VIRAL/CHAINEmail
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
BULK/MASSEmail
BULK/MASS
Ad hoc actionDirect promotionDatabaseFast results
BULK/MASS
type: servicewho: digital agencyoffer: cost/month cost: 10$ - 500$
BULK/MASSEmail
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
Χ Χ X
SPONSORSHIPS Web
SPONSORSHIPS
Short term actionExploitation of a site/sectionEngaging content with brand values
Web
SPONSORSHIPS
type: media buyingwho: digital agencyoffer: cost/monthcost: 3.000$+
Web
SPONSORSHIPS Web
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
CONTENTBranded
CONTENT
Short or long term actionPublishing genuine content & entertainment
Branded
CONTENT
type: development & productionwho: digital agency & productionoffer: cost/projectcost: 10.000$+
Branded
CONTENTBranded
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
CONTENTSeeding
CONTENT
Long term action“Moderation” of reputationBlogs, forums, marketplaces
Seeding
CONTENT
type: servicewho: digital agencyoffer: cost/monthcost: 1.000$ - 50.000$
Seeding
CONTENTSeed
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
MARKETINGAffiliate
MARKETING
Short term actionContent targetingPaid on results (action or acquisition)
Affiliate
MARKETING
type: media buyingwho: affiliate agencyoffer: cost/action(cpa)cost: 5$+
Affiliate
MARKETINGAffiliate
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X
Innovation & Strategy C-level Professional Business Strategy Mentor
facebook.com/TolisAivalis
linkedin.com/in/Aivalis
twitter.com/Aivalis
about.me/Αivalis
ΑΠΟΣΤΟΛΗΣ ΑΪΒΑΛΗΣ