Online Marketing & Communication Options

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    06-May-2015
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All the available online marketing and communication activities. Costs, pricing, vendors, best practices, best value for your money especially when it comes to marketing goals and mix.

Transcript of Online Marketing & Communication Options

  • 1.Innovation & Strategy C-level ProfessionalBusiness Strategy Mentorfacebook.com/TolisAivalislinkedin.com/in/Aivalistwitter.com/Aivalisabout.me/ivalisAPOSTOLIS AIVALIS

2. Online Marketing & CommunicationOPTIONS AVAILABLE, COST, BEST PRACTICES 3. SOCIAL MEDIASites allowing users uploadcontentYouTube, Flickr, SlidesharePinterest, LastFM, BlogpostWikipedia and more. 4. SOCIAL NETWORKSSites allowing users connectingwith others + post contentTwitter, Facebook, Google+Linkedin, MySpace, Foursquareand more. 5. SOCIAL MEDIAMARKETINGMarketing & Communicationactivities on social media &networks 6. ONLINE & INTERACTIVEMARKETINGMarketing & Communicationactivities on the internetWeb site, advertisingEmails, ecommerce and more 7. ONLINE MARKETINGToo many social media/networks 8. ONLINE MARKETINGToo many marketing goals 9. BrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublicRelations&MediaRelationsONLINE MARKETING 10. ONLINE MARKETINGSo what can I do and where? 11. ONLINE MARKETINGWho does what, how much? 12. ONLINE MARKETINGBest value for money? 13. ONLINE MARKETINGSnapshot of all availableoptions + best practices 14. COMMUNITY BUILDINGSocial Media 15. COMMUNITY BUILDINGLong term actionBased on content usageBuild communities & relationshipsSocial Media 16. COMMUNITY BUILDINGtype: servicewho: digital or ad agencyoffer: cost/month & cost/projectcost: 500$ - 20.000$Social Media 17. COMMUNITY BUILDINGBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X X X XSocial Media 18. APPLICATIONS/ GAMESSocial Media 19. APPLICATIONS/ GAMESAd hoc or long term actionBuilding your brand valuesSupporting your target audienceSocial Media 20. APPLICATIONS/ GAMEStype: developmentwho: digital agency or freelanceroffer: cost/projectcost: 2.000$ - 50.000$Social Media 21. APPLICATIONS/ GAMESSocial MediaBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X 22. ADVERTISINGSocial Media 23. ADVERTISINGShort term actionSocial attributesDemographic + lifestyle targetingSocial Media 24. ADVERTISINGtype: media buying servicewho: media shop or YOUoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$Social Media 25. ADVERTISINGSocial MediaBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X 26. ADVERTISINGSites & Portals 27. ADVERTISINGShort term actionContent + users targetingVisuals endorse creativitySites & Portals 28. ADVERTISINGtype: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$Sites & Portals 29. ADVERTISINGSites & PortalsBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X 30. ADVERTISINGGoogle SEM 31. ADVERTISINGShort term actionSearch keywords targetingGoogle SEM 32. ADVERTISINGtype: media buying servicewho: SEM agency or freelancer or YOUoffer: per click (cpc), biddingcpc: 0,05$ - 5$Google SEM 33. ADVERTISINGGoogle SEMBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X 34. ADVERTISINGMobile 35. ADVERTISINGShort term actionContent + users targetingVisuals endorse creativityMobile 36. ADVERTISINGtype: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$Mobile 37. ADVERTISINGMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X 38. WEB SITECreate & Update 39. WEB SITELong term actionSupports brand values, activitiesAllows products/services offeringCustomizationCreate & Update 40. WEB SITEtype: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$Create & Update 41. WEB SITECreate & UpdateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X X 42. MICRO SITECreate & Update 43. MICRO SITEShort term actionSupports brand values, activitiesAllows products/services offeringCustomizationCreate & Update 44. MICRO SITEtype: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$Create & Update 45. MICRO SITECreate & UpdateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X X X 46. OPTIMIZATIONSearch Engine (google) 47. OPTIMIZATIONAd hoc or long term actionOptimizes content, code, structureImproves Google visibilitySearch Engine (google) 48. OPTIMIZATIONtype: servicewho: SEO agency or freelanceroffer: cost/project or cost/monthcost: 500$ - 30.000$Search Engine (google) 49. OPTIMIZATIONSearch Engine (google)BrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X 50. BLOGCreate & Update 51. BLOGLong term actionArticles, indirect communication,building values, supportive contentAnonymityCustomizationCreate & Update 52. BLOGtype: servicewho: internet agency or freelanceroffer: cost/project & cost/monthcost: 1.000$ - 50.000$Create & Update 53. BLOGCreate & UpdateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X 54. APPLICATIONSMobile 55. APPLICATIONSAd hoc or long term actionSupports your operationsBuilding brand valuesMobile 56. APPLICATIONStype: development servicewho: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$Mobile 57. APPLICATIONSMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X 58. GAMESMobile 59. GAMESAd hoc or long term actionBuilding brand valuesEngagement through entertainmentMobile 60. GAMEStype: development servicewho: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$Mobile 61. GAMESMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X 62. SMSMobile 63. SMSAd hoc or long term actionPushImmediate direct informationMobile 64. SMStype: servicewho: mobile agencyoffer: cost/project & cost/smssetup cost: 500$+sms cost: 0,001+Mobile 65. SMSMobileBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X 66. NEWSLETTERSEmail 67. NEWSLETTERSLong term actionRecurringNewsSupporting relationshipsEmail 68. NEWSLETTERStype: servicewho: digital agency or YOUoffer: cost/monthcost: 10$ - 500$Email 69. NEWSLETTERSEmailBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X 70. VIRAL/CHAINEmail 71. VIRAL/CHAINAd hoc actionManipulationCrowd spreading the wordEmail 72. VIRAL/CHAINtype: servicewho: digital agencyoffer: cost/projectcost: 300$+Email 73. VIRAL/CHAINEmailBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X 74. BULK/MASSEmail 75. BULK/MASSAd hoc actionDirect promotionDatabaseFast resultsEmail 76. BULK/MASStype: servicewho: digital agencyoffer: cost/monthcost: 10$ - 500$ 77. BULK/MASSEmailBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelations X 78. SPONSORSHIPSWeb 79. SPONSORSHIPSShort term actionExploitation of a site/sectionEngaging content with brand valuesWeb 80. SPONSORSHIPStype: media buyingwho: digital agencyoffer: cost/monthcost: 3.000$+Web 81. SPONSORSHIPSWebBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X 82. CONTENTBranded 83. CONTENTShort or long term actionPublishing genuine content &entertainmentBranded 84. CONTENTtype: development & productionwho: digital agency & productionoffer: cost/projectcost: 10.000$+Branded 85. CONTENTBrandedBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X 86. CONTENTSeeding 87. CONTENTLong term actionModeration of reputationBlogs, forums, marketplacesSeeding 88. CONTENTtype: servicewho: digital agencyoffer: cost/monthcost: 1.000$ - 50.000$Seeding 89. CONTENTSeedBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X X X X 90. MARKETINGAffiliate 91. MARKETINGShort term actionContent targetingPaid on results (action or acquisition)Affiliate 92. MARKETINGtype: media buyingwho: affiliate agencyoffer: cost/action(cpa)cost: 5$+Affiliate 93. MARKETINGAffiliateBrandLaunchingBrandBuildingEngagement DirectSalesCall toActionCustomerCareReputationManagementCrisisManagementPublic &MediaRelationsX X 94. Innovation & Strategy C-level ProfessionalBusiness Strategy Mentorfacebook.com/TolisAivalislinkedin.com/in/Aivalistwitter.com/Aivalisabout.me/ivalis