Innovation & Strategy C-level Professional Business Strategy Mentor

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APOSTOLIS AIVALIS

Online Marketing & Communication

OPTIONS AVAILABLE, COST, BEST PRACTICES

SOCIAL MEDIA

Sites allowing users upload content

YouTube, Flickr, SlidesharePinterest, LastFM, BlogpostWikipedia and more.

SOCIAL NETWORKS

Sites allowing users connecting with others + post content

Twitter, Facebook, Google+Linkedin, MySpace, Foursquare and more.

SOCIAL MEDIA MARKETING

Marketing & Communication activities on social media & networks

ONLINE & INTERACTIVE MARKETING

Marketing & Communication activities on the internet

Web site, advertisingEmails, ecommerce and more

ONLINE MARKETING

Too many social media/networks

ONLINE MARKETING

Too many marketing goals

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public Relations& Media Relations

ONLINE MARKETING

ONLINE MARKETING

So what can I do and where?

ONLINE MARKETING

Who does what, how much?

ONLINE MARKETING

Best value for money?

ONLINE MARKETING

Snapshot of all available options + best practices

COMMUNITY BUILDINGSocial Media

COMMUNITY BUILDING

Long term actionBased on content usageBuild communities & relationships

Social Media

COMMUNITY BUILDING

type: servicewho: digital or ad agencyoffer: cost/month & cost/projectcost: 500$ - 20.000$

Social Media

COMMUNITY BUILDING

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X X X X

Social Media

APPLICATIONS/ GAMES

Social Media

APPLICATIONS/ GAMES

Ad hoc or long term actionBuilding your brand valuesSupporting your target audience

Social Media

APPLICATIONS/ GAMES

type: developmentwho: digital agency or freelanceroffer: cost/projectcost: 2.000$ - 50.000$

Social Media

APPLICATIONS/ GAMES

Social Media

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

ADVERTISINGSocial Media

ADVERTISING

Short term actionSocial attributes Demographic + lifestyle targeting

Social Media

ADVERTISING

type: media buying servicewho: media shop or YOUoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$

Social Media

ADVERTISINGSocial Media

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

ADVERTISINGSites & Portals

ADVERTISING

Short term actionContent + users targetingVisuals endorse creativity

Sites & Portals

ADVERTISING

type: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$

Sites & Portals

ADVERTISINGSites & Portals

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

ADVERTISINGGoogle SEM

ADVERTISING

Short term actionSearch keywords targeting

Google SEM

ADVERTISING

type: media buying servicewho: SEM agency or freelancer or YOU offer: per click (cpc), bidding cpc: 0,05$ - 5$

Google SEM

ADVERTISINGGoogle SEM

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

ADVERTISINGMobile

ADVERTISING

Short term actionContent + users targetingVisuals endorse creativity

Mobile

ADVERTISING

type: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$

Mobile

ADVERTISINGMobile

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X

WEB SITECreate & Update

WEB SITE

Long term actionSupports brand values, activitiesAllows products/services offeringCustomization

Create & Update

WEB SITE

type: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$

Create & Update

WEB SITECreate & Update

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X X

MICRO SITECreate & Update

MICRO SITE

Short term actionSupports brand values, activitiesAllows products/services offeringCustomization

Create & Update

MICRO SITE

type: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$

Create & Update

MICRO SITECreate & Update

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X X X

OPTIMIZATIONSearch Engine (google)

OPTIMIZATION

Ad hoc or long term actionOptimizes content, code, structureImproves Google visibility

Search Engine (google)

OPTIMIZATION

type: servicewho: SEO agency or freelanceroffer: cost/project or cost/monthcost: 500$ - 30.000$

Search Engine (google)

OPTIMIZATIONSearch Engine (google)

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

BLOGCreate & Update

BLOG

Long term actionArticles, indirect communication, building values, supportive content Anonymity Customization

Create & Update

BLOG

type: servicewho: internet agency or freelanceroffer: cost/project & cost/monthcost: 1.000$ - 50.000$

Create & Update

BLOGCreate & Update

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

APPLICATIONSMobile

APPLICATIONS

Ad hoc or long term actionSupports your operationsBuilding brand values

Mobile

APPLICATIONS

type: development service who: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$

Mobile

APPLICATIONSMobile

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

GAMESMobile

GAMES

Ad hoc or long term actionBuilding brand valuesEngagement through entertainment

Mobile

GAMES

type: development servicewho: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$

Mobile

GAMESMobile

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X

SMSMobile

SMS

Ad hoc or long term actionPushImmediate direct information

Mobile

SMS

type: servicewho: mobile agencyoffer: cost/project & cost/smssetup cost: 500$+sms cost: 0,001+

Mobile

SMSMobile

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

NEWSLETTERSEmail

NEWSLETTERS

Long term actionRecurring NewsSupporting relationships

Email

NEWSLETTERS

type: servicewho: digital agency or YOU offer: cost/monthcost: 10$ - 500$

Email

NEWSLETTERSEmail

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

VIRAL/CHAINEmail

VIRAL/CHAIN

Ad hoc actionManipulationCrowd spreading the word

Email

VIRAL/CHAIN

type: servicewho: digital agencyoffer: cost/projectcost: 300$+

Email

VIRAL/CHAINEmail

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

BULK/MASSEmail

BULK/MASS

Ad hoc actionDirect promotionDatabaseFast results

Email

BULK/MASS

type: servicewho: digital agencyoffer: cost/month cost: 10$ - 500$

BULK/MASSEmail

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

Χ Χ X

SPONSORSHIPS Web

SPONSORSHIPS

Short term actionExploitation of a site/sectionEngaging content with brand values

Web

SPONSORSHIPS

type: media buyingwho: digital agencyoffer: cost/monthcost: 3.000$+

Web

SPONSORSHIPS Web

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X

CONTENTBranded

CONTENT

Short or long term actionPublishing genuine content & entertainment

Branded

CONTENT

type: development & productionwho: digital agency & productionoffer: cost/projectcost: 10.000$+

Branded

CONTENTBranded

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

CONTENTSeeding

CONTENT

Long term action“Moderation” of reputationBlogs, forums, marketplaces

Seeding

CONTENT

type: servicewho: digital agencyoffer: cost/monthcost: 1.000$ - 50.000$

Seeding

CONTENTSeed

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X X X X

MARKETINGAffiliate

MARKETING

Short term actionContent targetingPaid on results (action or acquisition)

Affiliate

MARKETING

type: media buyingwho: affiliate agencyoffer: cost/action(cpa)cost: 5$+

Affiliate

MARKETINGAffiliate

BrandLaunching

BrandBuilding

Engagement Direct Sales

Call to Action

Customer Care

ReputationManagement

Crisis Management

Public & Media Relations

X X

Innovation & Strategy C-level Professional Business Strategy Mentor

facebook.com/TolisAivalis

linkedin.com/in/Aivalis

twitter.com/Aivalis

about.me/Αivalis

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