Professional Empowerment Program (PEP) Marketing & Communication for Ecualanda
Online Marketing & Communication Options
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Innovation & Strategy C-level Professional Business Strategy Mentor facebook.com/TolisAivalis linkedin.com/in/Aivalis twitter.com/Aivalis about.me/Αivalis APOSTOLIS AIVALIS
description
All the available online marketing and communication activities. Costs, pricing, vendors, best practices, best value for your money especially when it comes to marketing goals and mix.
Transcript of Online Marketing & Communication Options
Innovation & Strategy C-level Professional Business Strategy Mentor
facebook.com/TolisAivalis
linkedin.com/in/Aivalis
twitter.com/Aivalis
about.me/Αivalis
APOSTOLIS AIVALIS
Online Marketing & Communication
OPTIONS AVAILABLE, COST, BEST PRACTICES
SOCIAL MEDIA
Sites allowing users upload content
YouTube, Flickr, SlidesharePinterest, LastFM, BlogpostWikipedia and more.
SOCIAL NETWORKS
Sites allowing users connecting with others + post content
Twitter, Facebook, Google+Linkedin, MySpace, Foursquare and more.
SOCIAL MEDIA MARKETING
Marketing & Communication activities on social media & networks
ONLINE & INTERACTIVE MARKETING
Marketing & Communication activities on the internet
Web site, advertisingEmails, ecommerce and more
ONLINE MARKETING
Too many social media/networks
ONLINE MARKETING
Too many marketing goals
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public Relations& Media Relations
ONLINE MARKETING
ONLINE MARKETING
So what can I do and where?
ONLINE MARKETING
Who does what, how much?
ONLINE MARKETING
Best value for money?
ONLINE MARKETING
Snapshot of all available options + best practices
COMMUNITY BUILDINGSocial Media
COMMUNITY BUILDING
Long term actionBased on content usageBuild communities & relationships
Social Media
COMMUNITY BUILDING
type: servicewho: digital or ad agencyoffer: cost/month & cost/projectcost: 500$ - 20.000$
Social Media
COMMUNITY BUILDING
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X X X X
Social Media
APPLICATIONS/ GAMES
Social Media
APPLICATIONS/ GAMES
Ad hoc or long term actionBuilding your brand valuesSupporting your target audience
Social Media
APPLICATIONS/ GAMES
type: developmentwho: digital agency or freelanceroffer: cost/projectcost: 2.000$ - 50.000$
Social Media
APPLICATIONS/ GAMES
Social Media
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
ADVERTISINGSocial Media
ADVERTISING
Short term actionSocial attributes Demographic + lifestyle targeting
Social Media
ADVERTISING
type: media buying servicewho: media shop or YOUoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$
Social Media
ADVERTISINGSocial Media
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
ADVERTISINGSites & Portals
ADVERTISING
Short term actionContent + users targetingVisuals endorse creativity
Sites & Portals
ADVERTISING
type: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$
Sites & Portals
ADVERTISINGSites & Portals
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
ADVERTISINGGoogle SEM
ADVERTISING
Short term actionSearch keywords targeting
Google SEM
ADVERTISING
type: media buying servicewho: SEM agency or freelancer or YOU offer: per click (cpc), bidding cpc: 0,05$ - 5$
Google SEM
ADVERTISINGGoogle SEM
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
ADVERTISINGMobile
ADVERTISING
Short term actionContent + users targetingVisuals endorse creativity
Mobile
ADVERTISING
type: media buying servicewho: media shopoffer: cost/view (cpm) & cost/click (cpc)cpm: 1,5$ - 10$cpc: 0,05$ - 2,5$
Mobile
ADVERTISINGMobile
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X
WEB SITECreate & Update
WEB SITE
Long term actionSupports brand values, activitiesAllows products/services offeringCustomization
Create & Update
WEB SITE
type: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$
Create & Update
WEB SITECreate & Update
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X X
MICRO SITECreate & Update
MICRO SITE
Short term actionSupports brand values, activitiesAllows products/services offeringCustomization
Create & Update
MICRO SITE
type: development servicewho: internet agency or freelanceroffer: cost/projectcost: 2.000$ - 1.000.000$
Create & Update
MICRO SITECreate & Update
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X X X
OPTIMIZATIONSearch Engine (google)
OPTIMIZATION
Ad hoc or long term actionOptimizes content, code, structureImproves Google visibility
Search Engine (google)
OPTIMIZATION
type: servicewho: SEO agency or freelanceroffer: cost/project or cost/monthcost: 500$ - 30.000$
Search Engine (google)
OPTIMIZATIONSearch Engine (google)
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
BLOGCreate & Update
BLOG
Long term actionArticles, indirect communication, building values, supportive content Anonymity Customization
Create & Update
BLOG
type: servicewho: internet agency or freelanceroffer: cost/project & cost/monthcost: 1.000$ - 50.000$
Create & Update
BLOGCreate & Update
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
APPLICATIONSMobile
APPLICATIONS
Ad hoc or long term actionSupports your operationsBuilding brand values
Mobile
APPLICATIONS
type: development service who: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$
Mobile
APPLICATIONSMobile
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
GAMESMobile
GAMES
Ad hoc or long term actionBuilding brand valuesEngagement through entertainment
Mobile
GAMES
type: development servicewho: mobile agency or freelanceroffer: cost/projectcost: 2.000$ - 100.000$
Mobile
GAMESMobile
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X
SMSMobile
SMS
Ad hoc or long term actionPushImmediate direct information
Mobile
SMS
type: servicewho: mobile agencyoffer: cost/project & cost/smssetup cost: 500$+sms cost: 0,001+
Mobile
SMSMobile
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
NEWSLETTERSEmail
NEWSLETTERS
Long term actionRecurring NewsSupporting relationships
NEWSLETTERS
type: servicewho: digital agency or YOU offer: cost/monthcost: 10$ - 500$
NEWSLETTERSEmail
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
VIRAL/CHAINEmail
VIRAL/CHAIN
Ad hoc actionManipulationCrowd spreading the word
VIRAL/CHAIN
type: servicewho: digital agencyoffer: cost/projectcost: 300$+
VIRAL/CHAINEmail
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
BULK/MASSEmail
BULK/MASS
Ad hoc actionDirect promotionDatabaseFast results
BULK/MASS
type: servicewho: digital agencyoffer: cost/month cost: 10$ - 500$
BULK/MASSEmail
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
Χ Χ X
SPONSORSHIPS Web
SPONSORSHIPS
Short term actionExploitation of a site/sectionEngaging content with brand values
Web
SPONSORSHIPS
type: media buyingwho: digital agencyoffer: cost/monthcost: 3.000$+
Web
SPONSORSHIPS Web
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X
CONTENTBranded
CONTENT
Short or long term actionPublishing genuine content & entertainment
Branded
CONTENT
type: development & productionwho: digital agency & productionoffer: cost/projectcost: 10.000$+
Branded
CONTENTBranded
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
CONTENTSeeding
CONTENT
Long term action“Moderation” of reputationBlogs, forums, marketplaces
Seeding
CONTENT
type: servicewho: digital agencyoffer: cost/monthcost: 1.000$ - 50.000$
Seeding
CONTENTSeed
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X X X X
MARKETINGAffiliate
MARKETING
Short term actionContent targetingPaid on results (action or acquisition)
Affiliate
MARKETING
type: media buyingwho: affiliate agencyoffer: cost/action(cpa)cost: 5$+
Affiliate
MARKETINGAffiliate
BrandLaunching
BrandBuilding
Engagement Direct Sales
Call to Action
Customer Care
ReputationManagement
Crisis Management
Public & Media Relations
X X
Innovation & Strategy C-level Professional Business Strategy Mentor
facebook.com/TolisAivalis
linkedin.com/in/Aivalis
twitter.com/Aivalis
about.me/Αivalis
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