Shaking up the E-commerce Business

The case of

Γιώργος ΔημητρίουCommunications & Marketing Director

@tsakali_gr / g.dimitriou@Skroutz.gr

www.skroutz.gr

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#Projects

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#Investment

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Lots of coffee cups

1 announcement @

insomnia.gr

12 merchants

#Skroutz “Awesome Factory”

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#People

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beginning of Greek crisis

#Merchants Growth

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#Webpage Traffic

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#The most popular website in Greece

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1.200+ merchants

6.2million products

95 mil.pageviews

340,000 searches/day

3.4 mil.unique

visitors

#Greek E-commerce market

10Sources: E-commerce Europe / ELSTAT

61% growth

(vs 2012)

1.9 mil. Online buyers

€ 1,500 Average spend per e-Shopper

€2.5 billion E-commerce turnover (2013)

GR ranks #4 in Southern Europe

€2.5 mil. Skroutz Annual

turnover

#Challenges

•Market immaturity

•Mistrust

•User loyalty

•Shipping & Payment

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#Company Achievements

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• Synonymous to E-commerce & online

shopping experience (top-of-mind)

• High ranking website

• Liquidity

• Strong relationships w/ stakeholders

BECOMING THE #1!

#Users’ Benefits

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• Introduction to online purchases / E-commerce

• Powerful search & price comparison

• Advisor for online shoppingSAVING

MONEY!

#Users’ Communication

• Organic search & word-of-

mouth

• Skroutz user features

• Social Media

• Blog

• Offline activities14

EARNING MONEY!

#Merchants’ Benefits

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• Gateway to E-commerce

• High & effective visibility

• Trustworthy service

• Sales increase / Conversion

Rate

#Merchants’ Communication

• Skroutz for Merchants

• CRM

• Workshops

• One-to-one or one-to-few meetings

• E-commerce Journal

• Newsletters

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#Competitive Advantages

• Long-term expertise (one site, one business model, 10 years)

• User centric philosophy

• Contextual design

• Strict participation policy & procedures

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#Contextual Design

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#Skroutz Mobile App

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350.000 downloads

#One-click shopping (patented)

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#Innovative Advertising Model

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The road/secrets to success

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Sustainable business

model

Excellent working

environment

Passionate for

E-commerce

Happy creative people

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