Popular Culture ina Globalised India

Edited byK. Moti Gokulsing andWimal Dissanayake

RoutledgeTaylor & Francis Croup

LONDON AND NEW YORK

Contents

Map of India χList of illustrations xiNotes on contributors xiiAcknowledgements xvNote on transliteration xviiGlossary and acronyms xviii

Introduction 1K. MOTI GOKULSING AND WIMAL DISSANAYAKE

PART IFilm-Television-TV Soaps-Indian Feminisms 13

1 Local resistance to global Bangalore: reading minorityIndian cinema 15M. K. RAGHAVENDRA

2 'Breaking news, Indian style': politics, democracy and Indiannews television 28NALIN MEHTA

3 Emancipation or anchored individualism?:women and TV soaps in India 41SHEHINA FAZAL

4 Indian feminisms: issues of sexuality and representation 53GEETANJALI GANGOLI

viii Contents

PART Π

Folk Theatre-Myths Mahabharatha-Ramayana-Religious Nationalism 67

5 The Tragada Bhavaiya contribution to the making ofHindu identity in Saurastra 69JAYASINHJI JHALA

6 The Mahabharata's imprint on contemporary literatureand film 82PAMELA LOTHSPEICH

7 India: religious nationalism and changing profile ofpopular culture 95RAM PUNIYANI

PART IIIMusic - Dance - Fashions 109

8 Private music: individualism, authenticity and genreboundaries in the Bombay music industry 111PETER KVETKO

9 Indian popular culture and its 'others': hollywood dance andanti-nautch in twenty-first-century global India 125ANNA MORCOM

10 From zenana to cinema: the impact of royal aesthetics onBollywood film 139ANGMA DEY JHALA

PART IV

Comics/Cartoons-Photographs / Posters-Advertising 155

11 Gods, kings and local Telugu guys: competing visions of theheroic in Indian comic books 157KARLINE McLAIN

12 The gated romance of 'India Shining': visualizing urban

lifestyle in advertisement of residential housing development 174CHRISTIANE BROSIUS

13 Advertising in a globalised India 192LYNNE CIOCHETTO

Contents ix

PART VCyberculture - the software industry 205

14 India goes to the blogs: cyberspace, identity, community 207PRAMOD K. NAYAR

15 The Indian software industry: cultural factors underpinningits evolution 223FLORIAN TAEUBE

PART VISports - tourism 237

16 Opiate of the masses or one in a billion: trying to unravelthe Indian sporting mystery 239BORIA MAJUMDAR

17 Going places: popular tourism writing in India 252ANNA KURIAN

PART VIIFood culture 265

18 The discreet charm of Indian street food 267BHASKAR MUKHOPADHYAY

Conclusion 274Bibliography 280Index 282