Business Ecosystem: Theory and Case Studies - Ecosystem: Theory and Case Studies Ferraios Dimitrios...

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  • Business Ecosystem: Theory and Case

    Studies

    Ferraios Dimitrios

    23/5/2001

    University of Macedonia

    Masters in Information Systems

    Informatics & Telematics Strategies

    Professor: A. A. Economides

  • 1 : -

    :

    23/5/2001

    &

    : ..

  • 2 : -

    Abstract

    This survey is about business ecosystems. It has two parts. A the first part, it tries to give a

    definition since referring some basic notions of the business ecosystem theory. After that,

    there is a comparison between the theories of cluster, value network and business ecosystem.

    The main actors of business ecosystem, the evolutionary path of a business ecosystem and a

    new view of it, the eBusiness ecosystem are mentioned at the following issue. At the second

    part there are the case studies of Cisco Systems and Alibaba Group.

    .

    .

    .

    ,

    , .

    , Cisco Systems Alibaba Group.

  • 3 : -

    (Introduction) ........................................................................................................... 5

    (Analogy from biological to

    business ecosystem) .................................................................................................................. 5

    (Business Ecocystem) ............................................................... 6

    James F. Moore (James F. Moore's definition) ........................................ 6

    Iansiti and Levien (Iansiti and Levien's definition) ................................. 7

    Power and Jerjians Business Ecosystem (Power and Jerjians definition) ........................... 8

    (Other Contributors) ............................................................ 9

    (Useful business ecosystem notions) .................... 9

    - Complexity ................................................................................................ 9

    - - Self-organization .................................................................................... 10

    - emergence ........................................................................................................ 10

    - - Co-evolution .................................................................................................. 10

    - Adaption ...................................................................................................... 10

    - Platform......................................................................................................... 11

    (Cluster) ........................................................................................ 11

    (Value Network) ................................................................................................. 12

    ,

    (Comparison between cluster, value network and business ecosystem) ............................... 12

    (Actors of a business ecosystem) .............. 15

    Keystones, Dominators, Niches ........................................................................................... 15

    (e-Business ecosystem definition)

    ................................................................................................................................................. 15

    (Actors of e-Business

    ecosystem) ............................................................................................................................... 16

    (Evolutionary path of business

    ecosystem) ............................................................................................................................... 17

    (Case studies) ...................................................................................... 19

  • 4 : -

    Cisco Systems ...................................................................................................................... 19

    Alibaba Group ...................................................................................................................... 24

    (Conclusions).................................................................................................. 26

    (References) ..................................................................................................... 28

    (appendix)............................................................................................................ 32

  • 5 : -

    (Introduction)

    .

    . '

    "cluster" ( ) "value network" ( ).

    (Analogy from biological to business

    ecosystem) :

    " ,

    " (The New

    Shorter Oxford English Dictionary 1993).

    "

    ( - ) (, ,

    ..).

    ,

    (http://kpe-kastor.kas.sch.gr/dasos/lexiko/lexiko1.htm).

    " ,

    " (The Merriam-Webster Third New International Dictionary of the English

    Language 1986).

    ' .

    .

    .

    ,

    .

    Hannon (1997, . 472)

    . ,

    , ,

  • 6 : -

    . Hannon (1997, . 478)

    ( )

    .

    Lewin

    , ,

    ,

    (1999, .

    198-199).

    .

    ,

    (Lewin 1999, . 198-199).

    Rothschild (1990, . 11)

    . ,

    , , , , ,

    , . Rothschild (1990, p. 12),

    .

    .

    (Business Ecocystem)

    James F. Moore (James F. Moore's definition)

    O Moore "

    -

    ." Moore,

    , , .

    , "

    ", -.

    (Moore 1996, . 9, 25, 26).

    Moore . "

    : ,

    , ,

    , ,

    .

    - " (Moore 1998, .

  • 7 : -

    168).

    -.

    .

    .

    .

    .

    , ,

    (Moore 1993, . 76). Moore (1996, . 18)

    .

    ,

    .

    Iansiti and Levien (Iansiti and Levien's

    definition)

    Iansiti and Levien (2004) , ,

    . ,

    . ,

    .

    , .

    . ,

    (Iansiti and Levien

    2004, . 35).

    (Iansiti and Levien 2004, . 46)

    .

    .

    , .

    ,

    . ,

    .

    .

  • 8 : -

    Iansiti and Levien (2004)

    .

    .

    . (niches)

    .

    .

    (Iansiti &

    Levien 2004, . 39):

    1. ,

    .

    2. , .

    3. ,

    .

    Power and Jerjians Business Ecosystem (Power and Jerjians

    definition)

    Power and Jerjian

    . Ecosystem: Living the 12 Principles of

    Networked Business,

    (Power & Jerjian 2001, . 3).

    (2001, . 118) : "

    . ,

    , (2001, .

    13).

    "".

    , .

    (Power & Jerjian 2001, . 263).

    , ,

    (Power & Jerjian 2001, . 99).

    ,

  • 9 : -

    (Power & Jerjian 2001, . 247).

    Power and Jerjian,

    : , , (2001, 18).

    ,

    .

    (Power & Jerjian 2001, . 289).

    (Other Contributors)

    Gossain and Kandiah (1998) Moore

    , (Gossain & Kandiah

    1998, 1).

    "

    " (Gossain & Kandiah 1998, . 2).

    .

    Lewin and Regine (1999, . 207)

    .

    .

    .

    (Useful

    business ecosystem notions)

    .

    - Complexity

    Santa Fe Institution, "

    , , -,

    '

    .

    "

    (Cowan 1994, . 1, 2).

  • 10 : -

    - - Self-organization

    O Anderson (1999, . 221) -

    " ".

    -

    .

    .

    .

    -

    .

    - emergence

    . Mitleton-

    Kelly (2003, . 40), ", , ,

    ". " -

    ". Smith & Stacey (1997, . 83),

    "

    ".

    .

    .

    ,

    .

    - - Co-evolution

    -

    .

    . ,

    .

    .

    - Adaption

    ,

    , , .

  • 11 : -

    -.

    .

    - Platform

    .

    , ,

    .

    (Cluster) Porter (1990). Porter (1990,

    p. 154),

    . Porter (1990)

    ,

    .

    ,

    .

    (Porter 1990, . 151).

    ,

    ,

    (Porter ,1990, . 152). , ,

    .

    ,

    .

    .

    (Arbones and Moso, 2002, . 351).

    Porter (1990, . 152),