PANTEION UNIVERSITYMARKETING AND PUBLIC

RELATIONS LABSOCIAL MEDIA AND

ENTREPRENEURSHIP

How a company effectively used twitter for business

DOUBLE PAIRΑΝΑΣΤΑΣΙΑ ΚΤΕΝΑΕΚΤΟΡΑΣ ΑΕΡΑΚΗΣ

ΤΙΝΑ ΣΕΛΙΝΟΠΟΥΛΟΥΠΕΤΡΟΣ ΔΗΜΗΤΡΑΚΟΣ

ΜΑΡΙΟΣ ΨΑΡΙΑΝΟΣ

GLOBALLY KNOWN AIRLINE COMPANY CORRECT AND POWERFUL PRESENCE ON

TWITTER- no superficial communication with clients

HAS PROVEN WITH ACTIONS THE POWER OF TWITTER- terrorism case

WHY AMERICAN AIRLINES??

AMERICAN AIRLINES & TWITTER • DIRECT CUSTOMER

INTERACTION- constant communication with customers

Personal help and costumer dealing FEEDBACK from customers• promotes services and special offers

FRIENDLY

PERSONAL

GOALS RESULTS

Something special… …in the AIR! A.A

INCREASE CUSTOMERS

INCEASE KNOWLEDGE OF BRAND

ADVERTISE THE COMPANY AND ITS SERVICES

INCREASE INCOME

GOOD RELATIONS WITH COSTUMERS

CONFORT BETTER QUALITY

OF COSTUMER SERVICE AND BETTER IMAGE OF THE COMPANY IN WHOLE

ACTS BEFORE PROBLEMS ARISE

Case Study Using Twitter, American Airlines Defuses Security Incident

HOW IT STARTED•Police stops the aircraft/threat of terrorist attack•Worried passengers tweet about the attack•CNN, FOX NEWS read the information/tweets and broadcast them on the news

HOW IT ENDED•Company employees were informed about what was going on in the aircraft from the tweets.•Through twitter they communicated with the passengers and calmed them•The crisis was avoidedThis case opened the eyes of

American Airlines and proved the value of direct

communication with her costumers. CORRECT

MARKETING

SAME OLD… SAME OLD…

GREEK STYLE!!!!

•Since 2006, its founders and its highly motivated workforce have been striving to create a well-established and well-respected name in the Charter Airline business.•After 4 years of hard work, focus and improvement of the entire professional team, Hellenic Imperial Airways received its first award as “The Best European Charter Airline 2010, ITM”. •Ambitious plans to expand fleet and activities in 2011, in order to create a large network of scheduled flights to domestic and international destinations, starting as of June 2011. •So far the Hellenic Civil Aviation Authorities announced Hellenic Imperial Airways as the designated national Greek carrier to operate to Johannesburg, Dubai, Beirut, Havana , Kuwait, Bahrain, Melbourne and Manila.

NEED OF Direct and constant

communication with clients Feedback and problem

solving Constant and increasing

competition in the airline business.

Need to create a closer relationship with the clients

GET YOUR TWEET ON!!!

Constant informing of clients about

FREE advertisement Saving money The company is no

longer just a company-she cares about her costumers and deals with their problems immediately

Immediate informing of costumers about company changes.

More people visit the official site of the airline.

Increased number of clients

RESULTS OF CREATINGTWITTER

DOUBLE PAIR

CREATORS ANASTASIA-MARIE KTENA TINA SELINOPOULOU PETROS DIMITRAKOS MARIOS PSARIANOS EKTORAS AERAKIS

TWITTER HANDLER:@nastazia_91

PROFESSORS:GIORGOS GIANNAKEAS

NEKTARIOS SILIGARDAKHSIWANNHS DOKSARAS

COORDINATOR:LHDA TSENE

HEAD OF LAB:BETTY TSAKARESTOY