Case Study: Aegean airlines on facebook by Mindworks

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    09-May-2015
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Antonis Koutsoukos Presented @ Opentourism the case study of Mindworks for Aegean airlines on facebook. Enjoy!

Transcript of Case Study: Aegean airlines on facebook by Mindworks

  • 1.AEGEAN AIRLINES OR how do you get 70.000 likes in 120 days.

2. ... 3. .Head of Online PR.Mindworks. 4. Aegean airlines.Strenghts+ The leading greek airline+ A premium services BrandThreats- Recession- Addiction of users to offers 5. Recession: Back to 2009 6. Aegean on 7. December 2010: 12.060 LikesLow engagement rateLow frequency on Content updateNo content StrategyLack of Branding 8. OUR VISION:DO WHAT AEGEAN DID BACK IN 2003, WHEN USERSHARDLY KNOWN WHAT E-TICKET MEANS: INNOVATE IN 2011 While being able to face the recessions challenges with a new strategy. 9. What we did12/2010 10. What we didWe made a thorough audit on what is being said* about Aegean, and delivered a Baseline report,standing on mentions with the use of monitoringtools.12/2010 11. What we did* We made a thorough audit on what is being saidabout Aegean, and delivered a Baseline report,standing on mentions though monitoring tools.* We rolled out a new content strategy for social media12/2010 12. What we did* We made a thorough audit on what is being saidabout Aegean, and delivered a Baseline report,standing on mentions though monitoring tools.* We rolled out a new content strategy for social media* We rolled out a new communication plan for socialmedia.12/2010 13. What we did* We made a thorough audit on what is being saidabout Aegean, and delivered a Baseline report,standing on mentions though monitoring tools.* We rolled out a new content strategy for social media* We rolled out a new communication plan for socialmedia.* We refubrished Aegeans Facebook Page, reectingthe brands values.12/2010 14. ! 13/1212/2010 15. Results+ 300% IN 30 DAYS 12.000 TO 49.000 LIKES24/0112/2010 16. ResultsMORE THAN 8.000 COMMENTS/LIKES IN 30 DAYS24/0112/2010 17. Results59.000 TOTAL VOTES24/0112/2010 18. What we didapproaching 50K likes it was about time to say thanks. 04/0312/2010 19. Results17.000 BRAND AMBASSADORS IN A WEEK. 10/0312/2010 20. Results + 7.000 NEW FANS IN A WEEK. 10/0312/2010 21. What we did First, we launched a game torevive the Page, then we said a thank you, what was next? 29/0312/2010 22. What we did It was about time, give some value back to the community,embedding social media in our core communication vehicle: OFFERS29/0312/2010 23. What we did WHY NOT LETTING USERSCHOOSE AEGEANS OFFERS? 29/0312/2010 24. What we did 29/0312/2010 25. Results+ 23.000 NEW FANS 57K to 80K in 10 Days 08/0412/2010 26. ResultsMORE THAN 4.500 COMMENTS/LIKESin 10 Days 08/0412/2010 27. ResultsMORE THAN 3000 COMMENTS FOR EACH OFFER. 08/0412/2010 28. ResultsTHE MOST IMPORTANT:THOUSANDS OF USERS CHOSE AN OFFER.08/0412/2010 29. What we did: Enough with Apps.What about contentcontent?Content is what keeps a Brand Alive.Destinations Brand Offers+ User Generated Content 30. What we did:Photos, Photos, Photos 31. What we did: 32. Whats next? Were up to something.But we ll keep our mouth shutuntil the launch. 33. Whats next? Were up to something.But we ll keep our mouth shutuntil the launch. 1. Optimize content 2. Even better customer service 3. Keep the conversation going on 4. Roll out innovation. 34. THANK YOU AEGEAN! 35. THANK YOU!