Οικονομικά & Ναυτιλιακά Νέα

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TO NEO EΠΕΝΔΥΤΙΚΟ ΣΚΗΝΙΚΟ & ΤΟ ΣΤΟΙΧΗΜΑ ΤΩΝ ΑΓΟΡΩΝ ΕΤΟΣ 64 • ΑΠΡΙΛΙΟΣ 2013 • ΤΕΥΧΟΣ 1105 • ΤΙΜΗ 5€ ΠΛΗΡΩΜΕΝΟ ΤΕΛΟΣ Ταχ. Γραφείο Κ.Ε.Μ.Π. ΚΡΥΟΝΕΡΙΟΥ Αριθμός Αδείας 3760 P R E S S P O S T P R E S S P O S T x+7 με τη συνεργασια του οικονομικου και πολιτικου SITE www.reporter.gr ΟΙΚΟΝΟΜΙΑ TO NEO EΠΕΝΔΥΤΙΚΟ ΣΚΗΝΙΚΟ & ΤΟ ΣΤΟΙΧΗΜΑ ΤΩΝ ΑΓΟΡΩΝ ΝΑΥΤΙΛΙΑ Τα ευρωπαϊκα λιμανια “Τρεμουν” Τον πειραια ΓΕΩΠΟΛΙΤΙΚΗ ΤΙΜΟθΙ ΓΚΑΡΤΟΝ ΑΣ: ΤΕλΕΥΤΑΙΑ ΕΥΚΑΙΡΙΑ ΤΗΣ ΓΕΡΜΑΝΙΑΣ ΝΑ ΣΩθΕI Η ΙΔΙΑ ΚΑΙ Η ΕΥΡΩΠΗ

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Τεύχος 1105

Transcript of Οικονομικά & Ναυτιλιακά Νέα

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    34-36 MANAGEMENT marketing , marketing

    37-61 38/ :

    & 40/ G. Moundreas & CO.:

    BDI, Panamax

    43/ &

    2o Posidonia Sea Tourism Forum 44/ :

    46/ ...

    48/ XRTC:

    50/ 800 . & -

    51/ :

    52/

    55/ ..

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  • 06

    - . -

    - - , -, - . - - , - , - . , McKinsey - , - , , . -, - , -

    EDITORIAL

    h

    h ""

    > [email protected]

    - , - . - - , -

    - - , , , . , , - . , -. , , , - . - - . , word of mouth , direct mail

  • EDITORIAL

  • 08

    . -, , -, 2012 . - 300 - . .

    - - - , -

    ., , , - - , ,

    M

  • 09

    - -. , , , .

    , 40% ; , ( , - ...) , - , , - , - . , , - -, , . - . , - , - . ( - ) - - . , - , - . -, , -, - , . ,

    | |

    . - , , - , - , . ... - , , - , - , - .

  • 10

    ,

    , , ... - , - . , - ( -) . , - , , , - , - . - - . - - Bank Run, -, . , - . - - : -

    - - /-, , , -

    -, , . , - :

    , ...

    > [email protected]

    260 . - . - -, - , -, . - .: - . - , - , , - (), - , , -. , , , - ( - ) ,

    , - - -,

    50% . - - ( - ) , -. , - / .

  • 12

    - . -

    - , . , : - . , -, . , - Eurogroup. . , -. -. , - - - . , - - - ., ... - . -, , -. ,

    - . , , . -. , - . ,

    - . - - , -, . . : -

    - . , - , . - , - ., , , , , . -. ( . , ), - . , - . , , , , ..., - . ;. , , - . - , , . ( - ), - . -, , .

    , ,

    > [email protected]

    :

  • 14

    QATAR AIRwAyS, 2013

  • | |

    15

    o y e a o e e

    , , ,

    o , .

  • M, - , - , ., - - . . Hochtief (45%) . , Cosco logistics hub, , .

    Hub QaTar - Qatar Airways, - 2013. , - . - . . Il Sole 24 Ore

    16

    Fund Qatar - . , Hub Qatar Airways. , , - , . -, Qatar - , Turkish Airlines, - - , .

    . - , - . , - , Shenzen Airport, -

    , Friedmann Pacific Asset Management, - , - , . . , - .

    4 , . 2008 4 16,5 12,5 , , Turkish Airline

  • | |

    17

    . 2011 . , , . - , . . , - (50%).

    Airport De Paris (ADP), . ADP - , , . , Qatar, Hochtief - .

    TurkisH airliNEs Turkish Airlines, , -, Aegean Airlines, Star Alliance. Aegean ,

    - , ., - , , . , -, , .

    Cyprus ryaNair - . , - , . - Cyprus Airways, - (, , - ) . - Ryanair, - 55 hub , . 26 , - . - , - .

    AIRPORT DE PARIS (ADP), . , ,

  • 18

    (-) 14 - 2035, 12 % - , PwC, . PwC -

    , 2035 25 40% 83 100 . . , , . - -, .

    ... ... . 25%

    , , 25% 2012 2014

  • 19

    | |

    O H A . , .

    2014 26 , . . ..., Energy Information Administration (EIA), 112 . - 2012 99 . 2014. - ..., 25% 2012 2014, .

    , 2012 - Gazprom, , - , , - .

    - -. - , - . - - . - ... ... -, - , . , , . - -

  • . , - . 22 . . 140 . . 2 ., - , 5 . , , - , , . - - ... - , - 500.000 . , - - - , - 2012, , - - , - , ... - . , , - - ... , - -

    20

    , - , , , . - , . -, - 2010, - . , - . - - .

    - , -, 3 . - -, - . - (hydraulic fracturing fracking) - , - . - . ( , - , - ) , , - , - .

    - - - - , -

    | |

  • bArcode

    - , -

    , . - Detrop Oenos, 7 10 , - .

    -

    -, . GS1 .. 520 Barcode Hellas, 45% 8.300 - 2012 ., 100 - , - -, 21 . - , - -

    ., - - . - .

    , , . - - . -. - VINEXPO, ISwR, 2012 2016 5% 2,5 - (...), . . - , .. , - , - , -- . - , 2007 2011 40 . , - . , - , . , Greek Wine Awards 2013, , .

    DETrOp & OENOs:

    . .

    K

    | |

    21

  • 22

    I H I KAI

    :

  • 23

    , E, Guardian , , .

    | |

    , - , , -, .

    , , - , , 50% - 30 40% .

  • , , . , , - . , , , ;, , . , - ;, . - , ( - ) . - , -, , , - , , -, -. , -, . , , -, , - , . - , , -, , , - . . , .

    24

    , , , , - , : , . - - . : - , - ... - . , business , - 0,2 0,4% ... 0,2 0,4% 1%. , , , - . (Great Depression), , - Kevin ORourke . , (Great Recession), - , - . , , 1% 1,5%, ..., , . , . -, -

    , , . , , , , ..

    , . . , .

  • | |

    25

    , . - -, . , , , . : - , - - . , - : - - , . , - , , - 400 . . - , , - 2,8 . , ... 2,65 . . - - , , ( Nordo Neuro) , . , , , - , . - , - , -, .

    - - - , . - (The Monti Moment). , , , , - . - , . - -

    , -, , - , . e 2014. , , -, . 1914, , - 1914, . , , - . , , (..: - ) .

    ,

  • 26

    M

    oll

    y C

    ra

    ba

    pp

    le

    SH

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    "S

    Hel

    l G

    aM

    e"

  • 27

    A

    To Cyprus effect . . bail-in , , .

    TO NEO E &

    ...

    - , - -, ...

    ... - 2% , - Reuters, - . , - - - , ..., .

    ... - . - - ..., Derek Mitchell, Royal London Asset Management. , ..., - ..., , Christopher Mahon, assets Baring Asset Mana-gement. -, - , .

    DisCOuNT ...

    discount ... , . S&P 500 1,4 , 0,7 Eurostoxx 50. -, - -, ... , , Mahon Baring. - , - , - . -

    | |

  • ... . David Esfandi, - Ashcourt Rowan Asset Management, FTSE 100 - , Tate & Lyle Reed Elsevier. - ..., - . wolseley (47% - ) . ... -. Grifols 80% -, Shire, Fresenius AstraZeneca 50% - ...

    CrDiT suissE: uNDErwEigHT

    Crdit Suisse under we-ight - , overweight assets, - , - - . , , EPS (6%), . - (3%) , - , C.S. , - . - - PMI

    , -. Thomson Reuters StarMine, p/e - STOXX Europe 600 12,3. - Dow Jones, - ... . Crdit Suisse , - - ENI, Air Liquide AkzoNobel - ... - Intesa, vivendi, Socit Gnrale BNP Paribas - , - -- --.

    sOCiT gNralE:

    , - , , - Socit Gnrale, . , ( ) 17% 15% , 20%. , - . SocGen 20%, - - . - discount 46% - , -

    , - - . - - - ... SocGen -, ... - underweight - - - .

    CrDiT agriCOlE:

    , - . - , , , , - -. - , , -. - - . , -

    28

  • ...

    - - bail-in. Crdit Agricole, Eurogroup, Jeroen Dijsselbloem, ESM ad-hoc bail-in , - . , , -, - ESM. , - E. 1,2850/1,29. -- - - (, ). Crdit Agricole - - - - - .

    gOlDmaN saCHs: ,

    O ,

    29

    - -, Goldman Sachs. - - , -/ -. Goldman Sachs, Anders Nielsen Matthieu walterspiler, - 125 - 10 , - , - 5,9%. - , Goldman Sachs 16% 10% , . - 19%.

    , Reu ters, - bullish - , - , - . 60 -

    , Euro STOXX 50 - 2.935 2013, STOXX Europe 600 317 , - 8,5 7%, . 2012, 32 27%, . , Euro Stoxx 50 2.800 , 3,5%, Stoxx Europe 600 305 , 3%. - , Joffrey Ouafqa, Convictions Asset Management. - ... - , - Benoit Peloille, Natixis, Euro Stoxx 50 2013 2.860 . , , DAX - 8.369 2013 - 2007 8.151,57 4,5%. CAC 40 - 4.100 , - 2011, 7,2%. 17.200 2013, - 8% ., FTSE 100 , 9,5% , , 2013 4,5%, 6.750 .

    | |

  • 30

  • 31

    TOY

    F1

    ; - .

    | |

  • Money Formula ( report - F1 2008-2010, , - , , , , , , - ) F1 - , 1.605,5 . . , -, - . - .. , - - F1, - . . 2008 836,9 . - , 2009, 2010 F1, uBS - . 403,5

    32

    -, . 2010 380 , - - 290 . . 171,7 , - - , merchandising .. 209,3 ., - F1 1.533,35 , - , / .. , -

    - . , . - 72,8 2008. 58,85 90 . : , -.

    . -,

    , , logistics , .

    , F1 .

  • -

    F1 2013

    510

    500.000

    !

    36.000

    2,2

    SebaStian Vettel

    2010-2012

    lewiS hamilton

    2008

    kimi raikonen

    2007

    Fernando alonSo

    2005-2006

    !

    500

    100

    jenSon button

    2009

    3.600

    11

    | |

    33

    22

    REd RB9

    WilliAms FW35

    Force indiA VJm06

    McLAREN Mp4-28

    ToRo Rosso sTR8

    lotus e21

    FerrAri F138

    cAterhAm ct03

    mArussiA mr02

    sAuber c32

    mercedes F1 W04

  • 34

  • 35

    | maNagEmENT |

    , , marketers .

    . - - . , , .

    O

    marketing , marketing

    ; - social media - . , online , - . , -, -. , , - . - terabytes - , , ;. - - , - . - , - - 30% -. , - - ., , - -

  • , - , . , - . - , -, . , marketers (marketing allocation model), - - -- . (marketing mix), . - , . - - . - . marketers . , , , - .

    ; . - , - -. , , marketers , . ,

    36

    . -. marketers playbook Tv , - . . , - - . marketers

    - (data) - . - -. - -. ..., -, - , , . - -. , , , - , - - . - . (big data) - , - marketers.

    SOCIAL MEDIA

    | maNagEmENT |

  • &

    . 38

    . 46

    . 52

    . 57

    . 38

    37

    XrtC:

    . 48

    . 52

  • 38

    , - , , - -

    , -

    2012 ( ). , .

    &

    , .

  • 39

    2009. - , , - short sea -, - . , , , . . , - , 14 2013. - - , . -, : , , - - 5,4 . - 500 . . 75% 37% - , .

    , : - , , , , , . - , -. , ,

    , , , ,

    | |

    , . , -, . - 2012 - , -, 2012 - 57,5 . . , 2005 2011 - 19,5 . . -, . , , , - ., , (

    , - ), - . , - , , -. . , 1940 . - - ., , , -, - , - trade, -, -. , , - . - - , , . - - - . , 3000 ..., , - , - - , , . - , -, .

  • 40

  • 41

    13 2013, G. Moundres BDI, 5 ,

    . , 950 1.000 . BDI 933 , , Capes (BCI), .

    | / |

    - : BCI 1.284 - 4.981 ./, BPI 1.208 -

    9.661 ./, BSI 978 10.226 ./ BHSI 542 8.036 ./. Panamax , , , grains , - ..., - (congestion) -. Morgan Stanley, Panamax - , - grains . , - - , - - , . Lasse Kristoffersen, Torvald Klaveness Group, 10% 65 70 . -, , , 35 . Navios Corporation, Ted Petrone, - , 2013 - CEO Golden Ocean, Herman Billung, 6 9 , , - 2012 - 20 - , 2007 170 . , 90 -

    bdi, PAnAmAX

    G. MOuNdrEAs & CO.

  • 42

    : G. moundreas & co s.A.

    / /

    s/s d/d

    /

    (. )

    sANTANA

    JA AlAddin dREAM II

    Jin chenG Zhou 118

    50,271 2001 MITsuI s.B

    28,611 2003

    23,924 2010 TAIzhou ocEAN IMABARI

    b&W

    b&W

    mAn-b&W

    4X30,5

    430,5

    -

    07/2016 10/2014

    ss pAssEd IN JAnuAry

    --

    RosshIpcoM RussIA

    uNdIscLosEd

    INTREsco

    JAPAnese

    GEARLEss ANd wAs LAId up IN chINA For lonG

    TIME

    13

    ARouNd 12,5

    8

    / /

    s/s d/d

    /

    (. )

    sT. pAuLI

    TRAdEwINd uNIoN

    TuGRuL s

    47,149 2003 oNoMIchI

    10,500 1997 AsAkAwA

    3,510 2004 yildirim

    -b&W

    b&W

    -b&W

    14

    20

    10

    05/2013 05/2013

    09/2017 09/2015

    -

    -

    uNIBALTIc

    wAs TRAdING dirty pETRoLEuM pRoducTs

    sTAINLEss sTEEL

    clAss ii / iii

    13,5

    8

    6

    20 - . -

    2013 2014 turning point .

    cash buyers, , -, , . - cash buyers end buyers, , end buyers , break even point . - . , , . cash buyers , - , . , , - , -, Gas Free for Man Entry Only, . , , - - , L/C - . - - . - - . 1.318,859 dwt, 57% (746.389 dwt) , 30% (403.574 dwt) - 13% (168.896 dwt) containerships.

    :: 405 435 . -, .: 405 430 . , .: 395 425 . , .: 350 370 . -, .

  • 43

    | |

    - - -

    yachting , , , , -

    . - , , - , -, , .

    , , - , - , - , , .. - , - , , - , - , , , - , . . Posidonia Sea Tourism Forum - (uNDP), - -, - : - , Sochi (), () (), - . - , - - -. Posidonia Sea Tourism Forum Louis Cruises, o RINA Dubai Maritime City Authority, .

    & 2o PoSidonia Sea touriSm Forum Yachting , , , 2 Posidonia Sea Tourism Forum, .

  • 44

    , - - , -, - , , , - , , . - , - -. . - , - -, .

    :

    ,

    , .

    . , ,

  • 45

    | |

    - - , - -, -, - -, , - . - - , - - .

    . , -, , . , - - . - - . . , - , - , - - , - - - .

    - . , , -, - , -. , - . - . - , . - - , -. - - : -, - , -. , , - - - , , - , - . , , -, , . - , - , -. -

    - , - , - , , , - .

    , -. - . , - , , : - . - -, - , - - .

    .

  • 46

    - - -

    , - , - 1.566.000 14,2% 75% . 2,9 . 17 . , 570.000 - 1,6 . ..

    - , - , - 2009 22,5% 39% - , 2009-2012 850 . . 2012 - 200 . , - 40% , , - . , . -

    , - -. , , - , , - - - .

    , -, , : -

    ... & , .

  • 47

    | |

    -/ . /- . - . - . ,

    . - 45 , - . - . - , 10% .

    ... ... ,

    , - . - - ... - -, , , - , - , - , - - . - : , - ., , , - - - , , -, , 50% - (....) , - - - , , - , - , .

    ,

    ; , - , , - . - / , - (..: ) . -, - . - (Alpha-) , , . . - - , . - -, - . - - - - , , - (-, Superfast-ANEK).

  • 48

    - , ,

    /- : - , - -. -

    XRTC, -. , - , - -- - .

    xrTC:

    .

    : ) - ,) - ) - ,) - . -

  • 49

    | |

    - , - 10 . - - - - , 2002-2007 - . - - , - .

    - 15 -

    . , , - 2000-2007, - - - . 60 - . 2007-2010 , - -. -

    , , - , - . .

    , - -

    20 - - , , . - - , , , - - .

    Super-fast 6 -

    , - , . - , , - - . - , , - -

    , - - 80 90, - , - . - - , - - , - , . , - - , , - - .

    ,

  • 50

    850 , 2012 200 -. - 40% 2013 , -,

    , - - , - . . - - , - .

    , - - ., -, ..., , , - (- ..), - . , - - ..., . -. ... , , . - ( ) . , -

    :

    800 . & , , , . , , . .

  • 51

    | |

    - - -,

    - . - - - . , - - , , -, - . - , - . , - - , , , .. . - - ... , -

    :

    . - - , -, - , .

    , , , . , , - - , . , - , . -, - . - - -. , , - , - 2013.

    . - , ., , - , - - -: - . - , . . , - . - - , - . , - , .

    , , ..., , , ,

  • 42

    logistics hub.

  • 43

    | |

    , - -, - . Cosco ... .. -

    Hewlett Packard , logistics. ,

    -, . -, - , , ... .

    , logistics , -

  • 54

    , , - 3 10 . -, - , - , - , - - made in Greece. Cosco ... .. Hyundai, Sharp, Sony, LG, Dell, Procter&Gamble, Huawei Samsung - . - logistics , -, - - , - . , , - . , - , , -, - . , -

    , ... - - ... - . , - , .

    , - - . - Global Port Tracker, - 2013 , - containerships - 3,2% 2012, - . 2013 - , - 2,5 . teus. containers 2013 . (...) 1 . teus, - 160 . .

    Cosco - . . Cosco - 60% - 1 . , - - - . - - . - - - (logistics) logistics village .

    - , - , , -, - -, , - ., -, -

    ,

    ,

  • 55

    | |

    - -

    (. ) - - transit , - . (..., , ) (, , -

    , , - ..). - . , - - 2013. - ...-... (2006) - - , - Logistics ... .. . -

    : - --. - (85.000 .., - ...), - - 2 , - .../... .. - , - , - - - . (ship-rail link, short sea shipping, - , - ) - . ... .., ... (, -) , , - - . car terminal, , . - ... .., / , . , .. . - / . , .. / . - .. . , . ( -), . () ., , . (Global), .

    Car TraNsiT

    .. car terminal ... .. , transit .

  • 56

    & -

    ... .., . - , 2013 , - 5 - LuisCruises - . - / , - /. - . -

    , ... .. - - , home porting . - - - , - source market , - . -, - ( 1.700), - . , - 2012, 320.00 - 2013, - 50% 2012. 50.000 - -,

    . - Costa Luis home port - . - , - - - ... , -. - - ... - - , . , , .

    O

    home poRTING 2013.

  • iii:

    SuPER POST PANAMAX

    ei

    ZHENHuA 24 - III COSCO. , Super Post Panamax. - , -. , P.C.T. S.A. Cosco , .

    57

  • 58

    , Impire Shipping Limited, ... . , - - - - . - - -

    , , . . , Bloomberg, - , . , .. , , - . , . , - , .

    -, ... .

    ...:

    /: - , . -, 15 2013 - , 60 - 16,8 . , 6 7 2000. - - . - , - . - , - 2010. - 14 , 8 2 -. ... 458 , 3.200 . -, 1.070 . , - .

  • 59

    t: shuttle tanker T, - - Sungdong Shipbuilding - , option - . - - Suezmax, 157.000 dwt, 2014 - - - Petrobras. Tsakos Energy Navigation (TEN), - NySE - , - - , - (shuttle tankers). - - - - , - , - - .

    steAlthGAs:

    lPG shale gas ( ) ..., , , . , StealthGas. LPG

    5 . 2013 7 . 2014. 2012 ... 3,7 . , , 1973. . , , LPG . , , LPG StealthGas . StealthGas LPG . Nasdaq 33 LPG STX Shipbuilding & Offshore 2012. 5.000 cbm 6.500 cbm, 100 .

    | / ei |

    AtticA: suPErFAst VI 54 . Genting Group Superfast VI, 54 . , , ATTICA A.E. . - 2013 . Superfast VI ---Ancona . - Attica Group 6,3 . , , 2012. , , 21 . . , , 40%.

  • 60

    , , , , , ( -) - Louis Hellenic Cruises. 15 - , Orient Queen. , , , 3 , ( ), , 4 18 Orient Queen , ( ), , , . , , , .

    CONtAINErshIPs COstAMArEMSC Athens MSC Athos containerships Costamare. Sungdong Shipbuilding & Marine Engineering . (8.800 teus) Sungdong. Evergreen 2013.

    louis cruises:

    ...:

    ... 220 . , - 220 . , - (...). - 50 . 166.666.667 0,30 . 126.637.880 422.126.267 -, 0,30 . .. 170 . , - - , - 13.09.2012 - , 106 & 106 .3588/2007, - - - , - , - - 170 . - , - 566.666.667 - 0,30 .

  • 61

    1.250.000 - - .... . - ., 11.03.2013, - - , - 1.250.000 - Raquel Gold Classic. - 12.02.2013 Colombo Sri Lanka. . 39 , - . - 3.870.000 .

    . :

    ... , - , -, - : , , , - . - . ... (uNCLOS), - 27 - .. . .. .., . . - - . , - , ..., . ... - . ... - - , , , . 2014 , . .

    | / ei |

    diAnA shiPPinG: 5 . 2012 5 . , 2012, 20,2 . 2011 NYSE Diana Shipping, . , , , 0,06 0,09 . Diana 2012 24%, 2.675 -, 2.156 2011. bulkers Leto, Los Angeles, Philadelphia, Melia, Amphitrite Polymnia, 2012. 31%, 17.681 , 25.714 ./ . Diana - .

  • 6 1868 (Tirilye) , . , . . - - , . - - - . -, ;, - 1884. , ,

    , -, . , 1891, 23 . , -, .

    1897 - - - . 1902 - . - , , . , , , -, , , , -, , -. , , -

    . , . , .

    *

    63

  • . - - . , - , , - . - , - -, . - . . - , - . 29 1907 -

    64

    - 20 , . - -

    . - . - - - . - , 1908, . , - .

    11 1910 . , - . - , , - -

    , , . 27 1922 ,

    :

    ,

    , 1919.

    .

    ( , 1906).

  • 65

    * . , .. DMN A.E., LSE. voria.gr.

    , - . - - - . - , , , , -, , -, . - . (1914), , , - -. -, 1918 . 13 1922 - - , -

    .

    , - - . 27 - 1922 , . , , - - 1922 . , - . - - . . , ,

    -, - . , -, . - . 2556 , 4 1992, -. - . , - . - - .

  • O brand

    66

    60 -

    -, - , Nescaf, - branded, - , - -, -, , . , Nescaf coffeemania , - 1 - . - Nestl, , , , - Nescaf - , - . Nescaf frapp, -, - Think Globally, Act Locally brand.

    , NESCAF COFFEEMANIA , 1 : THINK GLOBALLy, ACT LOCALLy

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