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  • : . : .

    : (Location Based Services LBS) (mobile marketing)

    20/2/2002

  • () . , , , , ,

  • ()

    (Mobile Web) :

  • 30 /

  • ()

    : Mobile Marketing (, )

  • Network BasedCGI (Cell Global Identity)(100m - 35000m)CGI-TA (CGI-Timing Advance)(100m - 550m)E-CGI (Enhanced CGI)(50m - 8000m)Sector CellOmni CellCGICGI-TA

  • Network BasedTDOA (Time Difference of Arrival) UL-TOA (UpLink-TOA)(25m - 85m)Handset BasedE-OTD (Enhanced Observed Time Difference)(50m - 300m)

  • Handset BasedA-GPS (Assisted GPS) (10m -100m)

  • Y : . : WAP. ( CGI).Mobile Positioning Protocol .Light Weight Directory Access Protocol (LDAP)

  • LOCATION SERVERWAP GATEWAYWEB SERVERHTTP requestsWML responsesBTSBTSBTSLDAP Requests/QueriesLDAPResponses

    LDAPASP Pages (generating dynamic WML pages)LDAP SERVER

  • (Mobile Positioning Protocol) MLP (Mobile Location Protocol) Location Interoperability Forum HTTP HTTP POST requests XML CGI-TA (SSL)

  • (Mobile Positioning Protocol) :
  • (Mobile Positioning Protocol) :
  • (LDAP)

    ( DB) LDAP

  • ( ) () +

  • IPLANET Directory ServerMicrosoft IIS

    EMULATORS:Ericsson MPC MAP ToolEricsson positioning server emulatorR380s Emulator

  • 1 1 1 2 2 3 3 3 1 1 2 1 2 2 3 3 31 223456

  • Ericsson MPC MAP Tool

  • Ericsson positioning server emulator : :Real Time ( MPP)

  • IPLANET Directory Server

    :10 10 25 294

    - LDAP.

  • (/)

    Roaming Location Based Services

  • BACKROOTSECTORCELLPRODUCT CATSUPER MARKETOFFERPRODUCT SUBCATEGORYCELLCELLCELLSECTORSECTORPRODUCT CATPRODUCT CATOFFEROFFERPRODUCT SUBCATEGORYOFFER