Travelmyth at Open Coffee Athens LXXII, Tourism

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Transcript of Travelmyth at Open Coffee Athens LXXII, Tourism

Hotel Recommendation Engine

Stefanos VasdekisCo-Founder

stefanos@travelmyth.com@vasdekis stefanos007

John NousisCo-Founder

john@travelmyth.com@jnousis jnousis

Atlantis, The Palm, Dubai

What is Travelmyth?

The hotel search engine where people find recommendations for the best hotels based on what they like.

Select what you like

From 55 categories

Beachfront Spa

Golf

Boutique Historic

Castle Dog-Friendly

Gourmet

Romantic Ski

Limit your search to a Region

Get the Results

Read the Answers

Enter your Dates

Get the Prices

Check all Available Deals

Go to the Booking Site

The Landscape in Online Hotel Bookings

OTAs: aggregate hotels, offer bookings and verified reviews

Meta-Search Engines: aggregate OTAs, compare prices

Hotel Websites: offer information and bookings

Our Positioning

We’re a meta-search engine that

focuses on recommendations

Photo courtesy: LUX* Maldives

Travel Sites add Meta-Search

OTAs becoming Meta-Search Engines

They also acquire Meta-Search Engines…

Travel Sites offer Recommendations

Meta-Search Engines offer Recommendations

OTAs offer Recommendations

Hotel Sites offer Recommendations

We rank – We do not filter

• We rank 600.000+ hotels in 55 categories• Different approach in each category

Some examples:

Spa Ski Nightlife

More Reasons to Use Travelmyth

• Valuable content

• Unique categories

• More hotels than any single OTA

Our users can discover hotels that they’ll really like butwould never have discovered by using the old methods.

Our Business Model

The same successful model that big travel meta-search engines use:• Commissions on bookings• Pay-per-click• Advertising

Our User Acquisition Strategy

Earned:• SEO• Social• Press

Paid:• PPC• Display advertising

Partners:• Widgets for affiliates

Ashford Castle in Ireland, photo from Elzbieta Sekowska, Shutterstock

Our Current Stage

After 6 months live plus 6m in private beta (2,5y in total):

• Product validation• Team of 2 plus freelancers who work online• Self-Funded• Running marketing experiments• Main markets so far: UK, Switzerland• Monitoring usage and improving product• Chasing key deals

The W Hotel in Barcelona by Ricardo Bofill

Your Questions

Thank you!

Stefanos Vasdekisstefanos@travelmyth.com

@vasdekis stefanos007

John Nousisjohn@travelmyth.com

@jnousis jnousis

info@travelmyth.comtravelmyth.com/newsletters

travelmyth.com/blog

Keep in touch:

travelmyth

Photo courtesy: LUX* Maldives