Post on 03-Dec-2014
description
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How retail embracing social media can boost in store sales
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The consumer journey as we know it has
changed for good
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Social platforms extend the reach
and the impact of traditional
campaigns
• New Technologies
• Integration of social media to traditional marketing and pr campaigns
• Content buying process step 1 passes though smart phones and clever applications
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•QR codes.•Location-based services
•Near field communication.•Google Wallet
For example, the use of a QR code within a magazine or billboard advertisement now brings a previously
static medium to life, extending the consumer journey at the touch of a button “Like” in a clothing store, or even launch an interactive interior design application when
visiting a DIY store.
Near field communication
allows retailer to connect with each specific customer
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What is this small extra “thing” that brings the customers to
your door?
But do they all do?How can your brand be different from all
the other retailers reaching the neck of
the bottle?
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Creating and managing social
media tools is only half the battle
If you want real value, you must be seen, shared and able to bring people
in front of your door
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Fun + info =Engagement
Content is always the king
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Myth1: The more you upload the
more they see you
•Quickly backfires on a Page’s Like count.
•One of the top reasons for a fan to “unlike” a Page or un follow.
•Quality content receives high user feedback, as opposed to having a lot of posts with low user feedback, more chances to get into the
News Feed.
•Limit your page’s daily content to 2 to 3 posts most likely to get high
rates of engagement.
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Myth2: Anything you want
to say, just say it
•It’s not what you are sharing, but what and how you are saying that makes your content worthy of a comment, share or Like.
•Vary your comments
•Include photos, videos and polls receive the best engagement rates.
•By accompanying text posts with interesting, trending or funny media content or poll questions, you’re optimizing user engagement, and
claiming a space in your users’ News Feeds.
.
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Find studies done that provide great recommendations as to what day and what time content is most viewed by users.
Log-on and engagement tendencies vary across user groups.
To determine the optimal posting time for your audience, you’ll need to experiment. Break from your regular posting schedule and see what results
come of the change. Once you think you’ve discovered your optimal posting time, take advantage of real-time content stream,
Ticker, to post content during that time.
.
Myth 3: Any time, all
the time
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•Use third party endorsers
•Create an ecosystem around you that talks about and for you
even if you are not around
Myth 4:It’s a personal thing
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Myth 5:Use more features
& more apps
•Make it personal. •Make them feel it’s a part of a
group worth talking about•Create a community
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The hard is not to find
the right tools
•Location-based services apps such as Foursquare in store check ins to create loyalty-
based rewards programmes, exclusive offers, new products,additional content and discounts
•The Starbucks example
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…nor to use them
It won’t be long before we start to see more and more people using their smartphone to
pay for their morning coffee, or the latest new product display integrating real-life
Facebook “Likes” in the same way we saw with the recent Diesel ‘Like” campaign or
Google Wallet.
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…is to find the right words
•As long as brands are able to offer something unique, exclusive, and of benefit to the
consumer when checking-in, such tools could serve to bridge that all important gap between
using social media to create engagement online and using social media to create actual footfall
and sales in store.
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The use of social media when integrated successfully with both traditional marketing campaigns and in-
store set-up, really can provide customers with a much more complete and connected overall brand
experience - an experience that not only develops long before a sale is made, but one that can now extend for
many months and years after.•.
…and create an overall brand
experience
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http://www.youtube.com/watch?v=4OZmbBPym1k&feature=player_detailpage#t=4s
Diesel ‘Like”campaign
People love to share moments of their lives, what they do, what they think and, of course, what they like. Beacuse of this, the "Like Button" is clicked 3 billion times a
day. So, we thought: why not giving them the chance to like their favorite Diesel outfits in the real world? Customers go to a Diesel Store, fall in love with a Denim and as they
would do on Facebook, they can share it on their wall by clicking on the "Like" from their mobile phone. Easy!
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The free thinking zone experience
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Is building a community
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Sharing books, sharing problems, sharing dreams.
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We ‘extend’ the experience of purchasing a book by getting the
content out in real life.
Digibate with bloggers ex Prime
Minister Mitsotakis
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An open think tank selling
books, “a Pnyka”
Digibate with bloggers President European Greens
Daniel Cohn Bendit
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We like to create the content
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We engage using ONLY SOCIAL
MEDIA platforms and new media
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First twitbates
in Greece
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We engage on line…
Posts on our wall
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To increase in store footfall…
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We like to be very personal
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…and sell even door to door
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Our social activities attract traditional media…
Chicago Tribune
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…and engage our future untraditional clients
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…organic growth w/o apps
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2013 e-awards candidate in categories:
•Twitter organization
•Digital media campaign
Only if you like us vote for us!
a)Twitter organization
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Thank you for riding with us!