Effective SEO 2013

Post on 09-Jul-2015

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Transcript of Effective SEO 2013

<10-tips /> = 20’

ForestView’s 1st Affiliate Marketing Master Class

EFFECTIVE

ForestView’s 1st Affiliate Marketing Master Class

<Me>

SEO since 2007

International SEO projects

Most competitive industries (Travel, Gaming, Banking, IT)

ForestView’s 1st Affiliate Marketing Master Class

SEO

AFFILIATEMARKETING

YOUR BIGGEST GROWTH WEAPON

ForestView’s 1st Affiliate Marketing Master Class

Follow the Updates<tip-01 />

Penguin 2.0

Google Who?

ForestView’s 1st Affiliate Marketing Master Class

PR 5

Pages Indexed in Google: 1.940

Pages Indexed in Bing: 2.040

Link Domains: 64

Page Authority: 47

Sitemap: No

Domain Age: 02/10/2008

Crawled: 153 times

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PR 4

Pages Indexed in Google: 525.000

Pages Indexed in Bing: 2,450

Link Domains: 162

Page Authority: 51

Sitemap: Yes

Domain Age: 07/11/2006

Crawled: 191 times

ForestView’s 1st Affiliate Marketing Master Class

PR 5

Pages Indexed in Google: 1.500

Pages Indexed in Bing: 70

Link Domains: 346

Page Authority: 58

Sitemap: No

Domain Age: 02/02/2001

Crawled: 1.084 times

ForestView’s 1st Affiliate Marketing Master Class

Code Optimization<tip-02 />

Mind your TIME

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Croup out excess white space

Use the best file format

Use JPG for detailed images –32K

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Content Delivery Network (CDN)

http://aws.amazon.com/s3/

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Keywords Research<tip-03 />

Creative Writing

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1. Meta-Description = Empty

2. Meta-Keywords = Too many keywords

3. H1 tag = Empty or used for the Logo

4. Whole paragraphs = Used as anchor text

Usual issues on Publishers/Affiliate sites

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• Good Case: www.mynextcar.gr

• Optimized for: ‘μεταχειρισμένα αυτοκίνητα’

• Ranks: 3rd for the selected keyword

Meta-Description

Ο ταχύτερος τρόπος να βρεις μεταχειρισμενα αυτοκινητα.

Με την εγγυήση των περιοδικών 4Τροχοίκαι Autobild μπορείς να καταχωρήσεις

και να ψάξεις μεταχειρισμενα αυτοκινηταμε ένα μόνο κλικ!

Length: 187 characters

Headings

<H1>: Μεταχειρισμενα αυτοκινητα<H2>: Μεταχειρισμενα αυτοκινητα στην Αθηνα<H2>: Μεταχειρισμενα αυτοκινητα στη Θεσσαλονικη<H3>: mynextcar.gr - Μεταχειρισμένα αυτοκινητα με ένα μόνο κλικ!

ForestView’s 1st Affiliate Marketing Master Class

Rich Snippets<tip-04 />

Add some DETAILS

ForestView’s 1st Affiliate Marketing Master Class

ForestView’s 1st Affiliate Marketing Master Class

ForestView’s 1st Affiliate Marketing Master Class

Content Marketing<tip-05 />

Its about Standing Out

ForestView’s 1st Affiliate Marketing Master Class

Types of Content

- Text- Images- Videos- Infographics- Audio- PDFs- Podcasts- Slideshows

Why do I need good content?

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Viral Content<tip-06 />

Its aboutImagination

Use Pinterest to Drive Traffic

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34 repins5 likes

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Link Building<tip-07 />

Choose Partners

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ACTUAL INTERNET LINK PATTERN -EXAMPLE

ForestView’s 1st Affiliate Marketing Master Class

Social MEdia signals<tip-08 />

Be Likeable!

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Mobile Optimization<tip-09 />

Be adaptive!

ForestView’s 1st Affiliate Marketing Master Class

Use your Tools<tip-10 />

Its about craftsmanship

Tools URLs

https://developers.google.com/speed/pagespeed/insights

https://adwords.google.gr/

http://www.google.com/webmasters/tools/richsnippets

http://www.opensiteexplorer.org/

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ForestView’s 1st Affiliate Marketing Master Class

+Extra <tip-11 />

People don’t share commercialsthey share EMOTIONS