Effective SEO 2013
date post
09-Jul-2015Category
Marketing
view
112download
4
Embed Size (px)
Transcript of Effective SEO 2013
= 20SEOForestViews 1st Affiliate Marketing Master ClassEFFECTIVE ,
Affiliate Master Class ForestView.
Affiliate Marketing , Tips .
Tips Affiliate Marketing. 1ForestViews 1st Affiliate Marketing Master Class
SEO since 2007International SEO projectsMost competitive industries (Travel, Gaming, Banking, IT)
:
SEO 2007, 3 international agencies projects , . , .
projects, Travel (), Gaming (online casinos), IT.2ForestViews 1st Affiliate Marketing Master Class
SEOAFFILIATEMARKETINGYOUR BIGGEST GROWTH WEAPONH ForestView , Performance Agency, Affiliate .
ForestView, Affiliate sites SEO professional Affiliates Affiliate site.
site online SEO Affiliate site .
3ForestViews 1st Affiliate Marketing Master ClassFollow the Updates
4
Penguin 2.0Google Who? update Penguin ( 2013) ;
rankings site update, sites links.
site , Google 500-600 .5ForestViews 1st Affiliate Marketing Master Class
PR 5
Pages Indexed in Google: 1.940
Pages Indexed in Bing: 2.040
Link Domains: 64
Page Authority: 47
Sitemap: No
Domain Age: 02/10/2008
Crawled: 153 times
Travel .
site http://www.aeroporika.gr.
site keyword rank 6-7 .
6ForestViews 1st Affiliate Marketing Master ClassPR 4
Pages Indexed in Google: 525.000
Pages Indexed in Bing: 2,450
Link Domains: 162
Page Authority: 51
Sitemap: Yes
Domain Age: 07/11/2006
Crawled: 191 times
www.travelplanet24.com/aeroporika-eisitiria
, site 2 rankings travelplanet24.com
site Domain, indexed Google Bing, sitemap .7ForestViews 1st Affiliate Marketing Master Class
PR 5
Pages Indexed in Google: 1.500
Pages Indexed in Bing: 70
Link Domains: 346
Page Authority: 58
Sitemap: No
Domain Age: 02/02/2001
Crawled: 1.084 times
www.airtickets.gr/
1 airtickets.gr
site PR 5 index Google Bing sitemap.
airtickets.gr, domains links, page Authority. domain name (2001) keywords domain .
8ForestViews 1st Affiliate Marketing Master ClassCode Optimization
updates Google.
websites site .
, :
9
Mind your TIME 2010 Google browser site .
ranking factor.
Google PageSpeed Insights, slide , PC mobile .
;
) ) pop-up ) Flash
Source: http://searchenginewatch.com/article/2262606/Google-Site-Speed-Study-Says-the-Web-is-Getting-Faster
10ForestViews 1st Affiliate Marketing Master Class
Croup out excess white space
Use the best file format
Use JPG for detailed images 32K Google site : - . illustrations 8-bit GIF PNG 32 256 . JPG format 32K per image11ForestViews 1st Affiliate Marketing Master ClassContent Delivery Network (CDN)
http://aws.amazon.com/s3/ site Content Delivery Network Amazon .
CDNs serves , , server , . 12ForestViews 1st Affiliate Marketing Master ClassKeywords Research
Browser, Keywords.
Keywords SEOs experts .13
CreativeWriting keywords .
keywords , , , URLs site / (meta-description), .
, .
Source:http://www.inc.com/guide/2010/06/picking-effective-seo-keywords.htmlhttp://www.webconfs.com/seo-tutorial/seo-and-keywords.php
14ForestViews 1st Affiliate Marketing Master Class Meta-Description = Empty
Meta-Keywords = Too many keywords
H1 tag = Empty or used for the Logo
4. Whole paragraphs = Used as anchor text Usual issues on Publishers/Affiliate sites sites Publishers :
1. Meta-description = . site 160 . 2. Meta-keywords = keywords site. //- keywords , meta-tag. 3. H1 = . SEO , . 4. A whole paragraph is an anchor text link // . Anchor text link keywords .
keywords Site , . 15ForestViews 1st Affiliate Marketing Master Class
Good Case: www.mynextcar.gr
Optimized for:
Ranks: 3rd for the selected keyword
Meta-Description
. 4 Autobild !
Length: 187 characters
Headings
: : : : mynextcar.gr - !
keywords site.
To site mynextcar.gr, keyword optimized .
rank 3 keyword .
keywords .16ForestViews 1st Affiliate Marketing Master ClassRich Snippets
Snippets (search result) .
17
Add some DETAILS snippets site ?
Google , Rich Snippets.
:
- , , ,
18
ForestViews 1st Affiliate Marketing Master Class Google rich snippets :
Reviews () Events
19
ForestViews 1st Affiliate Marketing Master Class 3 rich snippets Google :
) Microdata) Microformats) RDFa
3 XML layer .
Author information blog post , . ( Google+)
Source: https://support.google.com/webmasters/answer/99170?hl=en
20ForestViews 1st Affiliate Marketing Master ClassContent Marketing
Marketing Week, 91% B2B marketers Content Marketing .
36%
21
Its about Standing Out :
site , content marketing .
.
internet, Google Trends .
22ForestViews 1st Affiliate Marketing Master ClassTypes of ContentTextImagesVideosInfographicsAudioPDFsPodcastsSlideshows
Why do I need good content? .
optimized keywords .
Social Media profiles .
Source: http://www.forestview.eu/blog/fv-blog/content-marketing-shouldnt-feel-like-marketing http://www.reliablesoft.net/10-content-marketing-tips-for-beginners/23ForestViews 1st Affiliate Marketing Master ClassViral Content
Conversion Optimization Content Marketing Keywords site . tip Viral Content.
24
Its aboutImagination YouTube .
2010 Youtube Google Google+ , Youtube online video 14 video .
2012 YouTube 60 site .
YouTube 4.5 .
Viral Content;
:
- video / / brand ; - - - ;
Viral Content :
.
Affiliates sites .
Source: http://www.jeffbullas.com/
25Use Pinterest to Drive Traffic
ForestViews 1st Affiliate Marketing Master Class34 repins5 likes Pinterest Viral Content .
blog Facebook profile, link original .
YouTube.
26ForestViews 1st Affiliate Marketing Master ClassLink Building
sites.
Link Building;
27
Choose Partners update Google links, .
;
link.
Authority link site .
Open Site Explorer, Page Ranking Domain Authority Page Authority.
links Link Building .
28ForestViews 1st Affiliate Marketing Master Class
ACTUAL INTERNET LINK PATTERN - EXAMPLE patterns Link Building:
rankings links site .
linking Google.
29ForestViews 1st Affiliate Marketing Master ClassSocial MEdia signals
SEO consultants Social signals backlinks.
post blog 0 Tweets 0 Facebook Shares Google .
post 1.000 Tweets .
Social Media signals; 30
Be Likeable!
Social Media Blog ( blog ).
share like.
.
1-2 bloggers . links site .
31ForestViews 1st Affiliate Marketing Master ClassMobile Optimization
mobile devices 2011 2012 tablet social media profile , .
traditional mobile optimization ;
Source: http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/
32
Be adaptive! mobile desktop PC Laptop.
site , .
responsive design, sites.
.
. , (location) / .
mobile desktop search, keywords . keywords mobile .Source: http://mobithinking.com/best-pra