Improve SEO forecasting with better CTR curves - Presentation from BrightonSEO September 2014

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- Why CTR curves are important and how they’re used in forecasting - What’s wrong with the current CTR curve studies - Common alternatives to produce site-specific CTR curves - How you can easily and painlessly build your own keyword-level CTR curves to improve the accuracy of your forecasting.

Transcript of Improve SEO forecasting with better CTR curves - Presentation from BrightonSEO September 2014