£µ¼¹½¬¹ SEO - Search Engine Optimization

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    Search Engine Optimization (SEO)

    :

    Internet Marketing Professional

    salmagio@iqstudies.gr

    @salmagio

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    http://www.iqstudies.gr 2

    1. Search Engine Optimization; (SEO)

    SEO;

    2.

    PageRank

    Meta robots tag

    Submit URL

    3. Keyword analysis

    4. On site optimization

    5. Off site optimization

    6. 7 SEO

    7. Track & Analysis

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    Search Engine Optimization;

    (SEO)

    website

    .

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    Search Engine Optimization;

    (SEO)

    .

    .

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    Search Optimization;

    95%

    websites

    80% (SEPRs)

    -

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    Search Optimization;

    internet marketing

    ( )

    -

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    Google Golden Triangle

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    :

    .

    relevant

    results)

    .

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    (), .

    , , .

    website

    Google

    PageRank 0-10. PageRank

    website Google.

    http://www.googleguide.com/pagerank.htmlhttp://www.googleguide.com/pagerank.htmlhttp://www.googleguide.com/pagerank.html
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    PageRank:

    Google Toolbar

    http://www.google.com/intl/el/toolbar/ff/index.htmlhttp://www.google.com/intl/el/toolbar/ff/index.html
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    :

    Crawler (or spider or bot)

    The index (or catalog)

    The search interface

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    WebPages:

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    Meta Robots tags

    :

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    Submit your URL

    Robots website , .

    Google:http://www.google.com/addurl/?continue=/addurl

    Yahoo!: http://search.yahoo.com/info/submit.html

    Bing: http://www.bing.com/docs/submit.aspx

    http://www.google.com/addurl/?continue=/addurlhttp://search.yahoo.com/info/submit.htmlhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurl
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    Keyword Research & Analysis

    No keywords no SEO

    keyword;

    (.. headphones)

    google

    ( )

    .

    (. iPod headphones).

    keyword phrase. iPod headphones

    keyword phrase ( key phrase)

    (2) keywords.

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    Keyword Research & Analysis

    2-word phrases 3-wordphrases. key phrases

    (low traffic).

    1-wordkeywords .

    keyphrase (targeted)

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    Keyword Research & Analysis keywords

    :

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    On-Site Optimization ;

    website

    .

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    On-Site OptimizationWebpage URL

    seo-friendly user-friendly URLS.

    keywords key phrases.

    http://www.myshop.com/beauty-products/dove-soap.html

    http://www.myshop.com/showgood.php?category=34&good=146

    http://www.myshop.com/victorias-secret-underwear/bra.html

    http://www.myshop.com/showgood.php?category=56&good=5414

    http://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.html
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    On-Site OptimizationWebpage Title

    webpage Titles . keyword, keywords key phrases .

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    On-Site OptimizationWebpage Keyword meta tag

    keyword meta tag / . misspelled keywords. .

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    On-Site OptimizationWebpage description meta tag

    webpage description . .

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    On-Site OptimizationWebpage image alt tag

    (filenames) keywords tag alt.

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    On-Site OptimizationWebpage body tag

    body tag keywords, key phrases links.

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    On-Site Optimization

    No welcome screen, no flash, no JavaScript, no frames

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    On-Site Optimization Sitemap

    sitemap: http://www.xml-sitemaps.com/. submithttp://www.google.com/support/webmasters/bin/answer.py?answer=40318

    http://www.xml-sitemaps.com/http://www.google.com/support/webmasters/bin/answer.py?answer=40318http://www.google.com/support/webmasters/bin/answer.py?answer=40318http://www.xml-sitemaps.com/http://www.xml-sitemaps.com/http://www.xml-sitemaps.com/
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    Off-Site Optimization

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    Link Pyramid

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    7 SEO

    On-Page Optimization

    Step 1 Domain - Keywords

    Step 2

    Step 3 Site

    Step 4 , ,

    Website

    Off-Page Optimization

    Step 5 Website (Directories, Search Engines)

    Step 6 Link Building (Blogs, Articles, Forums, Press Releases)

    Step 7 Link (Content Distribution)

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    Track & Analysis

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