Σεμινάριο SEO - Search Engine Optimization

8/7/2019 SEO - Search Engine Optimization

1/39

Search Engine Optimization (SEO)

:

Internet Marketing Professional

[email protected]

@salmagio


2/39

http://www.iqstudies.gr 2

1. Search Engine Optimization; (SEO)

SEO;

2.

PageRank

Meta robots tag

Submit URL

3. Keyword analysis

4. On site optimization

5. Off site optimization

6. 7 SEO

7. Track & Analysis


3/39


Search Engine Optimization;

(SEO)

website

.


4/39


Search Engine Optimization;

(SEO)

.

.


5/39



6/39


Search Optimization;

95%

websites

80% (SEPRs)

-


7/39http://www.iqstudies.gr 7

Search Optimization;

internet marketing

( )

-



Google Golden Triangle



:

.

relevant

results)

.



(), .

, , .

website

Google

PageRank 0-10. PageRank

website Google.
http://www.googleguide.com/pagerank.htmlhttp://www.googleguide.com/pagerank.htmlhttp://www.googleguide.com/pagerank.html



PageRank:

Google Toolbar
http://www.google.com/intl/el/toolbar/ff/index.htmlhttp://www.google.com/intl/el/toolbar/ff/index.html



:

Crawler (or spider or bot)

The index (or catalog)

The search interface



WebPages:



Meta Robots tags

:



Submit your URL

Robots website , .

Google:http://www.google.com/addurl/?continue=/addurl

Yahoo!: http://search.yahoo.com/info/submit.html

Bing: http://www.bing.com/docs/submit.aspx
http://www.google.com/addurl/?continue=/addurlhttp://search.yahoo.com/info/submit.htmlhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://www.bing.com/docs/submit.aspxhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://search.yahoo.com/info/submit.htmlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurlhttp://www.google.com/addurl/?continue=/addurl



Keyword Research & Analysis

No keywords no SEO

keyword;

(.. headphones)

google

( )

.

(. iPod headphones).

keyword phrase. iPod headphones

keyword phrase ( key phrase)

(2) keywords.



Keyword Research & Analysis

2-word phrases 3-wordphrases. key phrases

(low traffic).

1-wordkeywords .

keyphrase (targeted)



Keyword Research & Analysis keywords

:



On-Site Optimization ;

website

.



On-Site OptimizationWebpage URL

seo-friendly user-friendly URLS.

keywords key phrases.

http://www.myshop.com/beauty-products/dove-soap.html

http://www.myshop.com/showgood.php?category=34&good=146

http://www.myshop.com/victorias-secret-underwear/bra.html

http://www.myshop.com/showgood.php?category=56&good=5414
http://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/showgood.php?category=56&good=5414http://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/victorias-secret-underwear/bra.htmlhttp://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/showgood.php?category=34&good=146http://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.htmlhttp://www.myshop.com/beauty-products/dove-soap.html



On-Site OptimizationWebpage Title

webpage Titles . keyword, keywords key phrases .



On-Site OptimizationWebpage Keyword meta tag

keyword meta tag / . misspelled keywords. .



On-Site OptimizationWebpage description meta tag

webpage description . .



On-Site OptimizationWebpage image alt tag

(filenames) keywords tag alt.


26/39


On-Site OptimizationWebpage body tag

body tag keywords, key phrases links.


27/39


On-Site Optimization

No welcome screen, no flash, no JavaScript, no frames


28/39


On-Site Optimization Sitemap

sitemap: http://www.xml-sitemaps.com/. submithttp://www.google.com/support/webmasters/bin/answer.py?answer=40318
http://www.xml-sitemaps.com/http://www.google.com/support/webmasters/bin/answer.py?answer=40318http://www.google.com/support/webmasters/bin/answer.py?answer=40318http://www.xml-sitemaps.com/http://www.xml-sitemaps.com/http://www.xml-sitemaps.com/


29/39


Off-Site Optimization


30/39

Link Pyramid



31/39


7 SEO

On-Page Optimization

Step 1 Domain - Keywords

Step 2

Step 3 Site

Step 4 , ,

Website

Off-Page Optimization

Step 5 Website (Directories, Search Engines)

Step 6 Link Building (Blogs, Articles, Forums, Press Releases)

Step 7 Link (Content Distribution)


32/39



33/39



34/39


Track & Analysis


35/39



36/39

Internet Marketing

Internet Marketing

Search Engine Optimization

SEO Methodology & Automatization

Email Marketing

Pay per Click Advertising

Social Media Marketing

Web Analytics

Copy Writing & Keywords

Online Reputation Management

LinkedIn Marketing Yourself

Site iQ Studies

On Demand

Facebook Marketing

Twitter Marketing

Banner Advertising

Build Traffic for your website

E-commerce: Online Shopping Cart

E-commerce:

E-commerce:

Ebay

E-commerce: PayPal Certified Developer

Internet Searching

Cloud Computing

Google Apps

http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/


37/39

-

http://bit.ly/iq-programma

Webinars

http://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programmahttp://bit.ly/iq-programma


38/39


The End !

iQ Studies

Webinars (spread us)

Newsletter

Internet Marketing in Class
http://www.iqstudies.gr/arthra/nea-arthra-epicheirhmatikothta/http://www.iqstudies.gr/arthra/nea-arthra-epicheirhmatikothta/http://www.iqstudies.gr/programma-seminariwn/seminaria-online-webinars/http://www.iqstudies.gr/newsletter/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/etairikh-epaggelmatikh-ekpaideysh/seminaria-internet-marketing/http://www.iqstudies.gr/newsletter/http://www.iqstudies.gr/programma-seminariwn/seminaria-online-webinars/http://www.iqstudies.gr/arthra/nea-arthra-epicheirhmatikothta/http://www.iqstudies.gr/arthra/nea-arthra-epicheirhmatikothta/http://www.iqstudies.gr/arthra/nea-arthra-epicheirhmatikothta/


39/39

,

Σεμινάριο SEO - Search Engine Optimization

Documents

Transcript of Σεμινάριο SEO - Search Engine Optimization