Ysterografo Magazine_Issue 131

32

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Weekly magazine _ fAShIoN*5_issue //this issue was edited, curated & designed_by filep motwary

Transcript of Ysterografo Magazine_Issue 131

  • s

  • sED

    ITO

    RS

    LETT

    ER

    SY

    NO

    PS

    IS

    veron

    ique b

    ranqu

    inho r

    etros

    pecti

    ve ph

    otos a

    lex sa

    linas

    This

    is t

    he fi

    fth

    issu

    e of

    Fas

    hion

    ste

    rogra

    fo, a

    gai

    n th

    is t

    ime

    one

    step

    ahe

    ad,

    kee

    ping

    its

    ta

    sks

    to t

    he p

    oint

    . I

    feel

    luck

    y ha

    ving

    Mr

    Kuk

    i D

    e Sal

    vert

    es a

    s m

    y p

    artn

    er

    in c

    rim

    e,

    the

    man

    beh

    ind

    Tote

    m,

    may

    be t

    he m

    ost

    impo

    rtan

    t P

    R o

    ffic

    e in

    Par

    is.

    The

    next

    pag

    es w

    ill r

    evea

    l to

    you

    the

    mea

    ning

    of

    AN

    TWER

    P

    SIX

    an

    d ho

    w

    thes

    e

    desi

    gne

    rs

    man

    aged

    to

    have

    a s

    olid

    pla

    ce o

    n th

    e m

    ap o

    f w

    hat

    we

    call

    Inte

    rnat

    iona

    l Fas

    hion

    .

    Als

    o yo

    u w

    ill h

    ave

    the

    chan

    ce to

    read

    the

    conv

    ersa

    tion

    s

    Ive

    had

    wit

    h: N

    icol

    a Fo

    rmic

    hett

    i, D

    ries

    Van

    Not

    en,

    Mar

    ia

    Luis

    a,

    Man

    ish

    Aro

    ra,

    Wal

    ter

    van

    Bei

    rend

    onck

    ,

    Ver

    oniq

    ue B

    ranq

    uinh

    o, J

    uun

    J, B

    ernh

    ard

    Will

    helm

    , N

    icol

    as

    And

    reas

    Tar

    alis

    , A

    .F V

    ande

    vors

    t

    Unf

    ortu

    nate

    ly t

    he i

    nter

    view

    s ar

    e pu

    blis

    hed

    in h

    alf

    due

    to o

    ur

    deci

    sion

    to

    laun

    ch t

    he fift

    h is

    sue

    as b

    iling

    ual.

    I pr

    omis

    e to

    sha

    re t

    he ful

    l ver

    sion

    s in

    the

    sho

    rt c

    omin

    g fut

    ure

    as

    part

    of an

    othe

    r pu

    blic

    atio

    n.

    For t

    he la

    st th

    ree

    pages

    , I s

    elec

    ted

    som

    e pe

    rson

    al m

    omen

    ts c

    aptu

    red

    by Y

    anni

    s Vla

    mos

    , Jo

    hn L

    eean

    eris

    and

    Dap

    hnee

    Sam

    aras

    , du

    ring

    the

    8th

    Hel

    leni

    c Fa

    shio

    n W

    eek.

    A G

    reat

    Tha

    nk Y

    ou t

    o

    Jona

    than

    Mos

    cate

    lli

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    than

    Fry

    dman

    St

    phan

    ie W

    alte

    r

    All

    at T

    OTE

    M P

    aris

    Fas

    hion

    conc

    ept:

    .

    -

    Kuk

    i De

    Sal

    vert

    es,

    ,

    ,

    ,

    .

    AN

    TWER

    P S

    IX,

    .

    :

    Nic

    ola

    Form

    iche

    tti,

    Dries

    Van

    Not

    en, M

    aria

    Lui

    sa, M

    anis

    h

    Aro

    ra, W

    alte

    r va

    n B

    eire

    ndon

    ck, Ver

    oniq

    ue B

    ranq

    uinh

    o,

    Juun

    J, B

    ernh

    ard

    Will

    helm

    , N

    icol

    as A

    ndre

    as T

    aral

    is, A

    .F

    Van

    devo

    rst

    ,

    -

    ,

    Fas

    hion

    .

    !

    M

    ,

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    File

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  • In O

    ctob

    er 1

    997,

    long

    ing

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    tart

    her

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    labe

    l, Ve

    roni

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    ned

    her

    first

    w

    omen

    swea

    r col

    lect

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    ulta

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    sly,

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    desi

    gned

    the

    wom

    ens

    col

    lect

    ion

    for t

    he It

    alia

    n ho

    use

    of R

    uffo

    Res

    earc

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    r 2 s

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    artic

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    ed in

    exh

    ibiti

    ons

    all o

    ver t

    he B

    elgi

    um

    fash

    ion

    scen

    e (n

    otab

    ly at

    Col

    ette

    with

    Raf

    Sim

    ons)

    . In

    Janu

    ary

    2003

    , she

    enr

    iche

    d he

    r wor

    ld

    by a

    ddin

    g a

    men

    swea

    r col

    lect

    ion.

    The

    firs

    t bou

    tique

    in h

    er n

    ame,

    ope

    ned

    in A

    ugus

    t of t

    he

    sam

    e ye

    ar.

    In 1

    998

    she

    won

    Bes

    t Des

    igne

    r Aw

    ard

    at th

    e VH

    1 Fa

    shio

    n Aw

    ards

    . In

    Mar

    ch

    2008

    , Ear

    lier t

    his

    year

    , Bra

    nqui

    nho

    s w

    ork

    retro

    spec

    tive

    open

    ed it

    s d

    oors

    at t

    he F

    ashi

    on

    Mus

    eum

    of A

    ntw

    erp

    (MoM

    U) .

    The

    exhi

    bitio

    n en

    title

    d M

    oi, V

    eron

    ique

    : Bra

    nqui

    nho

    Tout

    e Nu

    e (I,

    Ver

    oniq

    ue: B

    ranq

    uinh

    o To

    tally

    Nak

    ed)

    expo

    sed

    the

    desi

    gner

    s c

    loth

    ing

    and

    refe

    renc

    es

    from

    the

    last

    dec

    ade.

    Thi

    s co

    nver

    satio

    n ha

    ppen

    ed a

    few

    day

    s be

    fore

    the

    new

    yea

    r, 20

    09.

    - You

    exp

    ress

    ed in

    tere

    st in

    ART

    S w

    hen

    star

    ting

    your

    car

    eer.

    How

    did

    you

    fina

    lly c

    hose

    to

    dev

    ote

    your

    self

    in F

    ashi

    on?

    It w

    as in

    the

    late

    80

    s, w

    hen

    I dis

    cove

    red

    the

    wor

    k of

    the

    Antw

    erp

    s Si

    x th

    at I

    star

    ted

    bein

    g in

    tere

    sted

    in fa

    shio

    n.I a

    dmire

    d th

    e w

    ork

    of D

    irk V

    an S

    aene

    en

    Mar

    tin M

    argi

    ela.

    They

    spo

    ke a

    lang

    uage

    that

    I co

    uld

    unde

    rsta

    nd, a

    nd m

    ost o

    f all,

    coul

    d fe

    el.

    I wan

    ted

    to c

    omm

    unic

    ate

    in th

    e sa

    me

    way

    . Be

    fore

    that

    , fas

    hion

    just

    was

    som

    ethi

    ng th

    at b

    elon

    ged

    to a

    noth

    er w

    orld

    .-

    The

    mem

    ory

    of y

    our

    Sprin

    g Su

    mm

    er 2

    005

    colle

    ctio

    n is

    stil

    l hau

    ntin

    g m

    e. It

    was

    the

    only

    Bra

    nqui

    nho

    show

    I at

    tend

    ed s

    o fa

    r and

    the

    soun

    dtra

    ck, O

    MD

    s D

    ream

    of m

    e h

    as

    beco

    me

    on o

    f m

    y fa

    vorit

    e so

    ngs

    sinc

    e th

    at d

    ay. T

    ell m

    e, h

    ow d

    iffic

    ult

    is t

    o cr

    eate

    a

    good

    pre

    sent

    atio

    n, s

    omet

    hing

    as

    mem

    orab

    le a

    s th

    is, s

    o ci

    nem

    atic

    , poe

    tic a

    nd y

    et s

    uch

    a po

    wer

    ful e

    ffect

    at t

    he s

    ame

    time?

    Tha

    nks.

    For

    me,

    fash

    ion

    is n

    ot o

    nly

    abou

    t cre

    atin

    g cl

    othe

    s bu

    t mos

    t of a

    ll ab

    out c

    reat

    ing

    a un

    ivers

    e. T

    he w

    omen

    , the

    mus

    ic, t

    he s

    ettin

    g, th

    e cl

    othe

    s ar

    e al

    l equ

    ally

    impo

    rtant

    to m

    e.Al

    l the

    se e

    lem

    ents

    toge

    ther

    mak

    e th

    at y

    ou c

    an c

    reat

    e th

    e rig

    ht e

    mot

    ion.

    - You

    r wor

    k lo

    oks

    as s

    omet

    hing

    ver

    y pe

    rson

    al, y

    et h

    as a

    cle

    ar B

    elgi

    an id

    entit

    y. W

    hy d

    o yo

    u th

    ink

    Belg

    ian

    fash

    ion

    mad

    e su

    ch a

    stro

    ng im

    pact

    , ba

    ck in

    the

    late

    198

    0s

    and

    still

    co

    ntin

    ue to

    ROC

    K th

    e w

    orld

    , by

    bei

    ng s

    o in

    divi

    dual

    , to

    this

    day

    ? Al

    l Bel

    gian

    des

    igne

    rs

    pi

    , V

    eron

    ique

    Bra

    nqui

    nho

    -

    pi

    1997

    .

    Ruffo

    Res

    earc

    h

    -

    (

    pi

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    tte

    Raf S

    imon

    s). T

    2003

    pi

    pi

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    Ver

    oniq

    ue B

    ranq

    uinh

    o.

    1998

    Bes

    t Des

    igne

    r

    VH1

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    shio

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    ards

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    pi

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    wer

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    OMU)

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    oniq

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    quin

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    oute

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    V

    eron

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    nqui

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    ,

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    oniq

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    pi pi

    20

    09.

    -

    .

    pi

    ;

    80,

    pi

    Antw

    erp

    6,

    .

    Dirk

    Van

    Sae

    ne

    Mar

    tin M

    argi

    ela.

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    .

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    .

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    am o

    f me

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    ; pi ;

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    on

    the

    road

    .-

    2008

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  • vero

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    anqu

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    rosp

    ecti

    ve p

    hoto

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    ex s

    alin

    aspo

    rtra

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    n ja

    cobs

    inte

    rvie

    w f

    ilep

    mot

    war

    y

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    ;

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    :

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    ,

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    .

    ; pi ;

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    pi

    pi

    .

    on

    the

    road

    .-

    2008

    pi

    .

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    pi

    .

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    pi

    pi

    are

    very

    diff

    eren

    t an

    d m

    ake

    very

    diff

    eren

    t co

    llect

    ions

    . Th

    e th

    ing

    that

    con

    nect

    s th

    em i

    s in

    divid

    ualit

    y. T

    hey

    all d

    o th

    eir t

    hing

    , apa

    rt fro

    m tr

    end,

    in g

    ood

    and

    bad

    times

    . Tha

    t s

    wha

    t m

    akes

    thei

    r wor

    k in

    corru

    ptib

    le a

    nd h

    ones

    t.-

    You

    wor

    ked

    very

    clo

    se w

    ith f

    ello

    w C

    yprio

    t, st

    ylis

    t, Pa

    nos

    Yiap

    anis

    , eve

    n be

    fore

    he

    beca

    me

    so b

    ig. H

    ow w

    as th

    is r

    elat

    ions

    hip?

    In th

    e fir

    st p

    lace

    we

    are

    frien

    ds, e

    ven

    if w

    e m

    et tr

    ough

    our

    wor

    k. I

    have

    goo

    d m

    emor

    ies

    goin

    g to

    mus

    ic fe

    stiva

    ls a

    nd w

    atch

    ing

    mov

    ies

    toge

    ther

    .-

    You

    once

    sai

    d in

    an

    inte

    rvie

    w:

    To c

    onqu

    er s

    ex is

    muc

    h m

    ore

    attra

    ctiv

    e th

    at th

    e ac

    t its

    elf

    . Wha

    t is

    sex

    for

    you

    ? Ho

    w d

    oes

    it ap

    peal

    in y

    our

    wor

    k? D

    esire

    is th

    e dr

    ive to

    sa

    tisfa

    ctio

    n. I

    love

    to b

    e on

    the

    road

    .- I

    n M

    arch

    of 2

    008,

    you

    had

    a re

    trosp

    ectiv

    e ex

    hibi

    tion

    of y

    our w

    ork.

    Its

    been

    four

    mon

    ths

    sinc

    e it

    ende

    d. W

    hat i

    s th

    e ta

    ste

    in

    your

    mou

    th?

    Do

    you

    feel

    that

    you

    r wor

    k ha

    s m

    ade

    a fir

    st c

    ompl

    ete

    circ

    le?

    In fa

    shio

    n w

    e ar

    e al

    way

    s th

    inkin

    g of

    the

    futu

    re.

    The

    exhi

    bitio

    n di

    d al

    low

    me

    to m

    ake

    a st

    op a

    nd lo

    ok b

    ehin

    d. 1

    0 ye

    ars

    is a

    goo

    d tim

    e to

    mak

    e up

    the

    bala

    nce.

    To

    be p

    roud

    of t

    he g

    ood

    thin

    gs a

    nd le

    arn

    from

    the

    bad

    thin

    gs.

    I lef

    t my

    lugg

    age

    behi

    nd a

    nd fe

    el li

    ght a

    nd fr

    ee fo

    r the

    nex

    t 10

    year

    s. I

    alw

    ays

    say

    that

    my

    colle

    ctio

    ns a

    re li

    ke m

    y di

    ary.

    Now

    its

    like

    I fin

    ishe

    d a

    chap

    ter i

    n m

    y bo

    ok a

    nd I

    m re

    ady

    for

    a ne

    w o

    ne. A

    virg

    in w

    hite

    pag

    e is

    alw

    ays

    insp

    iring

    .- D

    oes

    it tir

    e yo

    u, th

    is w

    hole

    pro

    cedu

    re o

    f fas

    hion

    ? Th

    e co

    llect

    ions

    that

    com

    e on

    e af

    ter

    the

    othe

    r, th

    e pr

    ess?

    Do

    you

    have

    mom

    ents

    of s

    olitu

    de?

    My

    rela

    tions

    hip

    with

    the

    fash

    ion

    syst

    em is

    an

    ambi

    guou

    s on

    e. I

    feel

    goo

    d w

    hen

    Im c

    reat

    ing,

    but

    som

    etim

    es I

    feel

    frus

    trate

    d be

    caus

    e of

    the

    high

    spe

    ed d

    eadl

    ines

    . Rea

    dy o

    r not

    , eve

    ry s

    ix m

    onth

    s yo

    u ne

    ed to

    sho

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    r you

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    k it

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    le.

    F

  • - Manish, your S/S09 collections main theme was around the idea of a circus. In all your collections,

    shocking colours rule the game. Yet, this time the tones were lower and more relaxed. Do you feel your growing older?No I wouldnt say that I am growing older, however one does evolve with every collection.

    - This season you were invited by the President of the French Fashion Federation, Didier Grumbach to present your collection in Paris. How did it go? Didier Grumbach invited me to present my collection in Paris 3 collection

    ago. I was extremely happy and excited when he invited me. It was my chance to show my work on the biggest platform for fashion in the world. There was a lot

    of preparation, excitement and nervousness but it all went great. -Paris Bourse building was dressed in Manish Arora during the Paris Fashion Week for SS/09. ow do you feel that you actually dressed one of the more important buildings in Paris? I was approached by the people at Tranoi and felt it was a great opportunity to show my work on a different platform. It was a fun project and I really enjoyed doing it. - Where do you see yourself at this point, compared to the stardom of your career? I am still

    learning, still curious and I still have a hunger to make beautiful things.- Do you think that a good fashion designer can also be good in other things? If yes, what?

    Definitely yes, creativity can flow in many other creative avenues. Now having designed footwear for Reebok, signature collection for Mac cosmetics, swatch and my eyewear

    collection I feel that there is so much one can do. - How much time do you spend alone? How does your family support what

    you do? When I travel I am most often alone. My family has always stood by me and been supportive of my life and work.

    - What is love for you? Love is something special and personal.- How far do you mix tradition of Indian culture with the

    European? Where does the rid thin line start that separates praising ones roots and offending them. I have an equal

    mix of both. My culture and roots play a very important factor my collection but without the European mix it would be incomplete. Indian culture has always been very easy with mixing and lending itself to other cultures so it would take a lot for me to offend it. - Can Fashion be a protest? Yes fashion can be a protest because people have always used the clothes they wear as a way to stand for something whether itd be teenage rebellion or freedom fighters.

    - Your future projects? There is collaboration with SWATCH coming up next year and we have designed the packaging of NIVEA SOFT. Their boxed will be covered in prints by us whom will also be out next year.

    As Manish Arora showed his first collection in

    New Delhi in 1997while the Indian press recognized him as the Rising Star of

    Indian Fashion.After he won Best Womens Prt Designer Price during the Indian Fashion

    Awards 2004 he successfully debuted at the London Fashion Week in September 2005. Recently he wasinvited by Didier Grumbach, Manish Arora shows his Spring/Summer 2008 collection for the first time during the Paris Fashion Week in October 2007. For his Autumn/Winter 2008-09 collection he collaborated with renowned Japanese artist Keiichi Tanaami,

    Indian contemporary artist Subodh Gupta and Walt Disney to design a range of garments

    part of his collection. A new collaboration just started now with MAC and

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    tere

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    bout

    not

    di

    sapp

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    peop

    le.

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    t are

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    ing

    for i

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    desi

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    s w

    ork?

    Wha

    t Im

    look

    ing

    for i

    s su

    rpris

    e, a

    ston

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    ent.

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    have

    to k

    now

    that

    I w

    ork

    full-

    time

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    shio

    n si

    nce

    mor

    e th

    an 2

    5 ye

    ars

    now

    . Iv

    e se

    en a

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    f thi

    ngs

    so I

    beca

    me

    mor

    e an

    d m

    ore

    dem

    andi

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    bout

    that

    .- H

    ow d

    o yo

    u ch

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    or T

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    and

    who

    s n

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    ted

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    dem

    ocra

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    n th

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    t?

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    d co

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    n an

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    een

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    s ve

    ry im

    porta

    nt o

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    one,

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    ays

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    ited

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    city

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    mw

    ork

    allo

    ws

    mul

    tiplie

    d st

    reng

    th a

    nd p

    ossi

    bilit

    ies.

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    of a

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    eato

    rs y

    ou re

    pres

    ente

    d so

    far,

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    rem

    aine

    d lo

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    o yo

    ur c

    olla

    bora

    tion

    and

    vice

    ver

    sa?

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    to u

    nder

    stan

    d th

    at fa

    shio

    n is

    a

    very

    cha

    ngin

    g en

    viron

    men

    t, an

    d so

    unf

    aith

    ful.

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    bette

    r to

    mak

    e th

    at re

    port

    very

    soo

    n, s

    o yo

    u w

    ont

    be

    disi

    llusi

    oned

    . To

    answ

    er y

    our q

    uest

    ion,

    peo

    ple

    like

    Wal

    ter V

    an B

    eire

    ndon

    ck, R

    af, S

    imon

    s, V

    eron

    ique

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    nqui

    nho,

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    nhar

    d W

    illhel

    m o

    r AF

    Van

    devo

    rst a

    re lo

    yal t

    o m

    e.- W

    hat h

    appe

    ned

    to Y

    azbu

    key

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    aral

    is fo

    r exa

    mpl

    e? W

    hen

    and

    how

    doe

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    llabo

    ratio

    n st

    op fo

    r you

    ? At

    a c

    erta

    in p

    oint

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    hs s

    plit

    for m

    ultip

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    ason

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    ncia

    l pro

    blem

    , opi

    nion

    diff

    eren

    ces

    ). It

    has

    been

    this

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    e fo

    r Yaz

    buke

    y or

    Ta

    ralis

    .- W

    here

    is fa

    shio

    n go

    ing?

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    hion

    goe

    s ba

    dly!

    The

    col

    lect

    ions

    are

    bor

    ing,

    too

    muc

    h co

    mm

    erci

    al, m

    arke

    ting.

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    the

    colle

    ctio

    ns lo

    ok th

    e sa

    me,

    onl

    y th

    e la

    bel c

    hang

    es.

    Fash

    ion

    has

    to c

    hang

    e, fi

    nd it

    s fre

    shne

    ss a

    nd c

    reat

    ivity

    , so

    peop

    le w

    ill be

    inte

    rest

    ed in

    it

    agai

    n.- M

    ost o

    f the

    des

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    rs y

    ou re

    pres

    ent a

    re a

    nyth

    ing

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    renc

    h: M

    ario

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    hwab

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    helm

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    ra,

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    evor

    st?

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    hat m

    akes

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    spec

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    part

    from

    thei

    r wor

    k? T

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    o in

    cred

    ible

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    ch d

    esig

    ner t

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    ame

    out s

    ince

    20

    year

    s. F

    renc

    h fa

    shio

    n sc

    hool

    s w

    ere

    at a

    ver

    y di

    sapp

    oint

    ing

    level

    and

    noth

    ing

    good

    cam

    e ou

    t fro

    m th

    em. T

    hats

    why

    I se

    arch

    ed e

    very

    whe

    re e

    lse b

    ut th

    ere.

    - Wha

    t is

    Fash

    ion

    Inte

    llect

    ualis

    m fo

    r you

    ? No

    thin

    g, it

    s a

    ver

    y pr

    eten

    tious

    form

    ula

    that

    I fo

    und

    parti

    cula

    rly

    ridic

    ulou

    s. F

    or m

    e, F

    ashi

    on is

    an

    appl

    ied

    art,

    and

    has

    noth

    ing

    to d

    o w

    ith in

    telle

    ctua

    lism

    .- W

    hat i

    s To

    tem

    s p

    rofil

    e? H

    ow h

    ard

    it is

    for y

    ou to

    kee

    p a

    valid

    exi

    sten

    ce in

    a w

    orld

    that

    is c

    hang

    ing

    so fa

    st?

    Tote

    m is

    an

    inte

    rnat

    iona

    l pre

    ss a

    nd p

    ublic

    rela

    tions

    , ver

    y cr

    eativ

    e th

    at re

    pres

    ents

    a s

    elec

    tion

    of th

    e be

    st d

    esig

    ners

    of t

    he m

    omen

    t, fo

    r the

    bes

    t mag

    azin

    es, s

    tylis

    ts a

    nd p

    hoto

    grap

    hers

    . The

    onl

    y w

    ay to

    con

    tinue

    is

    to k

    eep

    an e

    ye o

    n w

    hat

    s go

    ing

    on

    and

    refre

    sh re

    gula

    rly a

    nd c

    ompl

    ete

    the

    sele

    ctio

    n of

    des

    igne

    rs th

    at w

    orth

    to b

    e hi

    ghlig

    hted

    .- D

    o yo

    u th

    ink

    tech

    nolo

    gy h

    elps

    the

    fash

    ion

    indu

    stry

    ? A

    lot!

    Fash

    ion

    need

    s to

    take

    in c

    ount

    all

    the

    evol

    utio

    n of

    new

    te

    chno

    logy

    to b

    e m

    ore

    succ

    essf

    ul a

    nd

    shar

    pene

    d it

    s a

    fund

    amen

    tal t

    hing

    .- V

    IKTO

    R&RO

    LF o

    r Cha

    laya

    n us

    e te

    chno

    logy

    in th

    eir w

    ork

    quite

    ofte

    n.

    Coul

    d al

    l the

    se m

    echa

    nica

    l clo

    thes

    be

    com

    e th

    e pr

    otag

    onis

    ts o

    f the

    futu

    re?

    Certa

    inly

    not h

    ave

    thes

    e tw

    o de

    sign

    ers

    prop

    osed

    it, b

    ut I

    thin

    k th

    at re

    ason

    able

    de

    clen

    sion

    s w

    ill be

    real

    istic

    in th

    e fu

    ture

    .- A

    re y

    ou a

    fraid

    of t

    he fu

    ture

    ? Ce

    rtain

    ly no

    t! In

    a g

    ener

    al w

    ay, I

    m a

    qui

    te

    unsa

    tisfie

    d pe

    rson

    so

    I put

    a lo

    t of h

    ope

    in

    futu

    re.

    - If y

    ou h

    ad th

    e ch

    ance

    to b

    e a

    spec

    tato

    r of

    you

    r ow

    n lif

    e, w

    hat w

    ould

    you

    see

    , th

    ink

    abou

    t you

    . Who

    are

    you

    in y

    our

    own

    wor

    ds?

    I thi

    nk th

    at I

    wou

    ld s

    ee

    som

    ebod

    y th

    at h

    ad w

    orke

    d to

    o m

    uch,

    th

    at g

    ave

    too

    muc

    h tim

    e an

    d en

    ergy

    to h

    is

    wor

    k an

    d no

    t eno

    ugh

    for h

    imse

    lf.- W

    hat i

    s th

    e di

    ffere

    nce

    betw

    een

    clot

    hes

    we

    see

    in m

    useu

    ms

    com

    pare

    d to

    wha

    t one

    can

    see

    in a

    sho

    wro

    om?

    Its

    just

    a q

    uest

    ion

    of e

    ditin

    g, c

    onte

    xt

    and

    pres

    enta

    tion.

    The

    clo

    thes

    rem

    ain

    the

    sam

    e.- W

    hat i

    s lo

    ve a

    nd fr

    iend

    ship

    for y

    ou?

    Two

    thin

    gs th

    at I

    had

    neve

    r kno

    wn

    how

    to

    man

    age.

    pi

    Esm

    ond,

    1

    982,

    pi

    ,

    fa

    shio

    n illu

    stra

    tion

    pi

    18

    20

    .

    Kuki

    de S

    alver

    tes

    pi

    pre

    ss a

    ttach

    s

    chin

    o, pi

    pi

    pi

    198

    9. pi

    1

    989

    1

    991,

    pi

    Tpi

    Vivie

    nne

    Wes

    twoo

    d,

    pi

    pi

    Mar

    cel M

    aron

    giu

    Alai

    n M

    ikli,

    pi

    198

    4.pi

    199

    2,

    pi

    Tote

    m P

    ress

    Offi

    ce, pi

    Patri

    ck G

    iraul

    t,

    pi

    ava

    nt-g

    arde

    : Jer

    emy

    Scot

    t, Ol

    ivier

    The

    yske

    ns, B

    enoi

    t Ml

    ard,

    Raf

    Sim

    ons,

    Ve

    roni

    que

    Bran

    quin

    ho, B

    ernh

    ard

    Willh

    elm, W

    alter

    Van

    Beir

    endo

    nck,

    Brun

    o Pi

    eter

    s, A.

    F.

    Vand

    evor

    st, H

    aider

    Ack

    erm

    ann,

    Chr

    istian

    Wijn

    ants

    .

    pi

    d

    esig

    n

    , pi

    - pi

    pi

    ,

    pi

    R

    oyal

    Acad

    emy

    of

    Fine

    Arts

    , pi

    avan

    t gar

    de .

    pi

    pi

    -

    Tote

    m,

    pi

    ,

    pi

    .

    - k

    i,

    pi

    pi

    .

    ,

    .

    H

    -

    :

    pi

    pipi

    pi

    pi

    .

    pi

    pi

    pi

    , pi

    , pi

    .

    pi

    pi

    pi,

    pi pipi,

    pi. pi

    pi

    pi

    pi pi

    pi

    pipi

    . pi

    pi

    ,

    ,

    pi

    (

    pi

    ).

    pi

    pi

    ,

    .

    pi

    .

    -

    pi

    Tote

    m, pi

    pi

    pi/

    show

    room

    .

    pipi

    pi ;

    pi

    25

    pi

    .

    pi-

    :

    pi

    pi

    pi

    .

    , pi

    pi

    pi

    . pi

    pi

    ,

    d

    esig

    ners

    :

    pi

    pi

    pi

    .

    ot

    em, pi

    .-

    ;

    ,

    pi

    pi

    pi

    pi

    ,

    des

    igne

    rs

    pi

    .

    pi

    .

    pi

    pi

    ,

    .

    ,

    pi

    .

    - pi

    pi

    pi

    pi

    , pi

    pi

    pi

    ; pi

    pi

    pi

    pi.

    pi

    ,

    .

    pi

    , pi

    pi

    Walt

    er V

    an B

    eiren

    donc

    k, Ra

    f Sim

    ons,

    Vero

    niqu

    e Br

    anqu

    inho

    , Ber

    nhar

    d W

    illhelm

    A

    F Va

    ndev

    orst

    pi

    .-

    pi

    ;

    pi

    !

    , pi

    pi

    .

    ,

    labe

    ls

    . pi

    pi

    ,

    ,

    pi

    .

    -

    ; Tpi,

    pi

    pi

    pipi

    pi

    -

    .

    .

    - pi

    To

    tem

    ;

    ,

    -

    pi

    pi ;

    Tot

    em

    Tpi

    , pi

    , pi

    pi

    pi

    pi pi

    -

    ,

    pi

    ,

    -

    . pi

    ,

    , -

    pi

    pi pi

    .-

    pi

    ,

    ;

    !

    pi

    pi pi

    .

    -

    ;

    !

    ,

    pi

    ,

    pi

    pi

    pi

    .-

    , pi

    ;

    ;

    pi

    pi

    pi

    pi pi

    , pi

    pi pi

    .

    -

    pi pi

    pi

    pi pi

    show

    room

    ;

    editin

    g,

    pi

    pi

    . pi

    .-

    pi

    ;

    pi pi

    .

  • BLB@

    Gra

    duat

    e of

    Esm

    od in

    198

    2 m

    ajor

    ing

    in fa

    shio

    n an

    d fa

    shio

    n illu

    stra

    tion,

    and

    cos

    tum

    e an

    d fa

    shio

    n hi

    stor

    y of

    the

    18th

    , 19t

    h an

    d 20

    th c

    entu

    ry.

    Kuki

    de S

    alver

    tes

    debu

    ted

    as p

    ress

    atta

    ch

    at M

    osch

    ino,

    whe

    re h

    e w

    as in

    cha

    rge

    of th

    e Eu

    rope

    en m

    arke

    t unt

    il 19

    89. F

    rom

    198

    9 to

    199

    1 he

    ass

    umed

    the

    resp

    onsib

    lities

    of i

    nter

    natin

    al pr

    ess

    atta

    ch

    at V

    ivien

    ne W

    estw

    ood,

    all

    the

    whi

    le fre

    e lan

    cing

    on

    the

    the

    side

    since

    198

    4 w

    ith M

    arce

    l Mar

    ongi

    u an

    d Al

    ain M

    ikli, s

    ince

    198

    4As

    of 1

    992,

    at t

    he c

    ente

    r of T

    otem

    Pre

    ss O

    ffice

    , cre

    ated

    with

    Pat

    rick

    Gira

    ult,

    he c

    ontri

    bute

    d to

    the

    laun

    ches

    an

    d to

    the

    noto

    riety

    of n

    umer

    ous

    avan

    t-gar

    de d

    esig

    ners

    : Je

    rem

    y Sc

    ott,

    Olivi

    er T

    heys

    kens

    , Ben

    oit M

    la

    rd, R

    af S

    imon

    s, V

    eron

    ique

    Bra

    nqui

    nho,

    Ber

    nhar

    d W

    illhel

    m,

    Wal

    ter V

    an B

    eire

    ndon

    ck, B

    runo

    Pie

    ters

    , A.F

    . Van

    devo

    rst,

    Haid

    er A

    cker

    man

    n,Ch

    ristia

    n W

    ijnan

    ts.

    Fuel

    ed b

    y a

    genu

    ine

    pass

    ion

    for d

    esig

    n an

    d cr

    eatio

    n, h

    e re

    gula

    rily

    dete

    cts

    new

    tale

    nts

    even

    bef

    ore

    they

    ve

    finis

    hed

    thei

    r stu

    dies

    , not

    ably

    at th

    e Ro

    yal A

    cade

    my

    of F

    ine

    Arts

    in o

    f Ant

    wer

    p, fe

    rtile

    gro

    unds

    from

    whe

    re

    avan

    t-gar

    de fa

    shio

    n st

    ems.

    Certa

    in e

    vent

    s re

    alis

    ed fo

    r mor

    e in

    stitu

    tiona

    lised

    clie

    nts

    at T

    otem

    hav

    e pe

    rmitt

    ed th

    e la

    rge

    publ

    ic to

    as

    soci

    ate

    and

    disc

    over

    the

    crea

    tion

    of th

    e m

    ost i

    nven

    tive

    fash

    ion.

    Ly

    dia

    Kam

    itsis

    , Dic

    tionn

    aire

    in

    tern

    atio

    nal d

    e la

    Mod

    e. E

    d. d

    u Re

    gard

    .

    - Kuk

    i, th

    ank

    you

    for a

    ccep

    ting

    this

    inte

    rvie

    w. I

    wan

    ted

    to a

    sk y

    ou a

    bout

    the

    impr

    essi

    on y

    ou h

    ave

    read

    ing

    the

    Helle

    nic

    Fash

    ion

    Wee

    k? T

    he H

    elle

    nic

    Fash

    ion

    wee

    k is

    muc

    h co

    ntra

    sted

    : a v

    ery

    stro

    ng w

    ill po

    wer

    and

    effo

    rt to

    mak

    e it

    inte

    rnat

    iona

    l and

    mak

    e th

    ings

    go

    roun

    d. A

    littl

    e bi

    t of a

    wkw

    ardn

    ess,

    som

    e go

    od

    colle

    ctio

    ns, s

    ome

    less

    . I th

    ink

    that

    ther

    e is

    a lo

    t of e

    ffort

    and

    wor

    k to

    do

    to m

    ake

    it ex

    trem

    ely

    succ

    essf

    ul

    in a

    n in

    tern

    atio

    nal p

    oint

    of v

    iew

    , but

    the

    basi

    s is

    her

    e. T

    here

    are

    a lo

    t of g

    ood

    elem

    ents

    that

    nee

    d to

    be

    supe

    rvis

    ed a

    nd p

    ushe

    d to

    a h

    ighe

    r lev

    el.

    - Wha

    t pot

    entia

    ls d

    o yo

    u se

    e in

    Gre

    ece

    s fa

    shio

    n fu

    ture

    ? W

    hats

    the

    stra

    tegy

    that

    nee

    ds to

    be

    follo

    wed

    ? I t

    hink

    that

    wha

    ts

    very

    inte

    rest

    ing

    in G

    reek

    fash

    ion

    is it

    s se

    a si

    de, a

    littl

    e bi

    t exo

    tic (n

    ot in

    a b

    ad w

    ay).

    Its

    that

    diff

    eren

    ce th

    at h

    as to

    be

    culti

    vate

    d in

    an

    inte

    rnat

    iona

    l way

    with

    out c

    opyin

    g th

    e ot

    her b

    rand

    . Tha

    ts

    how

    the

    Gree

    k fa

    shio

    n w

    ill be

    not

    iced

    .- Y

    ou a

    re h

    ead

    of T

    otem

    , one

    of t

    he m

    ost r

    ecog

    nize

    d pr

    ess

    offic

    es-s

    how

    room

    s in

    the

    wor

    ld. W

    as it

    har

    d fo

    r you

    to s

    tart

    and

    final

    ly re

    achi

    ng th

    e le

    vel y

    ou a

    re o

    n to

    day?

    It w

    as

    a lo

    t of w

    ork

    sinc

    e 25

    yea

    rs. I

    ts

    all a

    bout

    cho

    ices

    : mak

    e th

    e rig

    ht o

    nes

    from

    the

    star

    t in

    orde

    r to

    be

    posi

    tione

    d ho

    w w

    e w

    ant t

    o be

    . The

    n, n

    ever

    cha

    nge

    from

    the

    star

    ting

    poin

    t. On

    my

    side

    , it

    has

    alw

    ays

    been

    abo

    ut w

    orkin

    g w

    ith b

    rillia

    nt d

    esig

    ners

    : the

    com

    mer

    cial

    and

    mas

    s m

    arke

    t pr

    oduc

    ts n

    ever

    inte

    rest

    ed m

    e. I

    built

    Tot

    em th

    e sa

    me

    way

    as

    an a

    rt co

    llect

    or.

    - Wha

    ts a

    n ag

    ents

    resp

    onsi

    bilit

    y? D

    urin

    g th

    e Fa

    shio

    n W

    eek

    in A

    then

    s, I

    witn

    esse

    d yo

    ur c

    are

    for t

    he p

    eopl

    e yo

    u re

    pres

    ent,

    the

    gues

    t des

    igne

    rs o

    f Ath

    ens,

    and

    als

    o yo

    ur p

    ositi

    ve e

    nerg

    y an

    d he

    lp to

    mak

    e ev

    eryt

    hing

    wor

    k.. M

    y re

    spon

    sibi

    lity

    is

    that

    eve

    ryth

    ing

    wor

    ks c

    orre

    ctly:

    Tha

    t the

    peo

    ple

    for w

    ho I

    wor

    k ar

    e gl

    ad a

    nd

    the

    jour

    nalis

    ts a

    re in

    tere

    sted

    in w

    hat t

    hey

    com

    e fro

    m. I

    n fa

    ct, i

    ts

    all a

    bout

    not

    di

    sapp

    oint

    ing

    peop

    le.

    - Wha

    t are

    you

    look

    ing

    for i

    n a

    desi

    gner

    s w

    ork?

    Wha

    t Im

    look

    ing

    for i

    s su

    rpris

    e, a

    ston

    ishm

    ent.

    You

    have

    to k

    now

    that

    I w

    ork

    full-

    time

    in fa

    shio

    n si

    nce

    mor

    e th

    an 2

    5 ye

    ars

    now

    . Iv

    e se

    en a

    lot o

    f thi

    ngs

    so I

    beca

    me

    mor

    e an

    d m

    ore

    dem

    andi

    ng a

    bout

    that

    .- H

    ow d

    o yo

    u ch

    oose

    who

    s ri

    ght f

    or T

    otem

    and

    who

    s n

    ot?

    I wan

    ted

    to

    know

    how

    dem

    ocra

    tic c

    an y

    ou b

    e be

    twee

    n th

    e pe

    ople

    you

    repr

    esen

    t?

    Each

    clie

    nt is

    trea

    ted

    the

    sam

    e, I

    can

    t mak

    e it

    anot

    her w

    ay. I

    cho

    ose

    each

    des

    igne

    r, an

    d co

    ntin

    ue to

    do

    so, i

    n an

    equ

    ilibra

    ted

    bala

    nce

    betw

    een

    crea

    tivity

    and

    bus

    ines

    s po

    tent

    ials

    . - H

    ow im

    porta

    nt is

    team

    wor

    k fo

    r you

    ? It

    s ve

    ry im

    porta

    nt o

    f cou

    rse:

    al

    one,

    we

    alw

    ays

    have

    lim

    ited

    capa

    city

    . Tea

    mw

    ork

    allo

    ws

    mul

    tiplie

    d st

    reng

    th a

    nd p

    ossi

    bilit

    ies.

    - Out

    of a

    ll th

    e cr

    eato

    rs y

    ou re

    pres

    ente

    d so

    far,

    who

    rem

    aine

    d lo

    yal t

    o yo

    ur c

    olla

    bora

    tion

    and

    vice

    ver

    sa?

    You

    have

    to u

    nder

    stan

    d th

    at fa

    shio

    n is

    a

    very

    cha

    ngin

    g en

    viron

    men

    t, an

    d so

    unf

    aith

    ful.

    Its

    bette

    r to

    mak

    e th

    at re

    port

    very

    soo

    n, s

    o yo

    u w

    ont

    be

    disi

    llusi

    oned

    . To

    answ

    er y

    our q

    uest

    ion,

    peo

    ple

    like

    Wal

    ter V

    an B

    eire

    ndon

    ck, R

    af, S

    imon

    s, V

    eron

    ique

    Bra

    nqui

    nho,

    Ber

    nhar

    d W

    illhel

    m o

    r AF

    Van

    devo

    rst a

    re lo

    yal t

    o m

    e.- W

    hat h

    appe

    ned

    to Y

    azbu

    key

    or T

    aral

    is fo

    r exa

    mpl

    e? W

    hen

    and

    how

    doe

    s co

    llabo

    ratio

    n st

    op fo

    r you

    ? At

    a c

    erta

    in p

    oint

    , pat

    hs s

    plit

    for m

    ultip

    le re

    ason

    s

    (fina

    ncia

    l pro

    blem

    , opi

    nion

    diff

    eren

    ces

    ). It

    has

    been

    this

    cas

    e fo

    r Yaz

    buke

    y or

    Ta

    ralis

    .- W

    here

    is fa

    shio

    n go

    ing?

    Fas

    hion

    goe

    s ba

    dly!

    The

    col

    lect

    ions

    are

    bor

    ing,

    too

    muc

    h co

    mm

    erci

    al, m

    arke

    ting.

    All

    the

    colle

    ctio

    ns lo

    ok th

    e sa

    me,

    onl

    y th

    e la

    bel c

    hang

    es.

    Fash

    ion

    has

    to c

    hang

    e, fi

    nd it

    s fre

    shne

    ss a

    nd c

    reat

    ivity

    , so

    peop

    le w

    ill be

    inte

    rest

    ed in

    it

    agai

    n.- M

    ost o

    f the

    des

    igne

    rs y

    ou re

    pres

    ent a

    re a

    nyth

    ing

    but F

    renc

    h: M

    ario

    s Sc

    hwab

    , Will

    helm

    , Aro

    ra,

    Vand

    evor

    st?

    Why

    ? W

    hat m

    akes

    them

    so

    spec

    ial a

    part

    from

    thei

    r wor

    k? T

    he p

    robl

    em is

    that

    ther

    e w

    as n

    o in

    cred

    ible

    Fren

    ch d

    esig

    ner t

    hat c

    ame

    out s

    ince

    20

    year

    s. F

    renc

    h fa

    shio

    n sc

    hool

    s w

    ere

    at a

    ver

    y di

    sapp

    oint

    ing

    level

    and

    noth

    ing

    good

    cam

    e ou

    t fro

    m th

    em. T

    hats

    why

    I se

    arch

    ed e

    very

    whe

    re e

    lse b

    ut th

    ere.

    - Wha

    t is

    Fash

    ion

    Inte

    llect

    ualis

    m fo

    r you

    ? No

    thin

    g, it

    s a

    ver

    y pr

    eten

    tious

    form

    ula

    that

    I fo

    und

    parti

    cula

    rly

    ridic

    ulou

    s. F

    or m

    e, F

    ashi

    on is

    an

    appl

    ied

    art,

    and

    has

    noth

    ing

    to d

    o w

    ith in

    telle

    ctua

    lism

    .- W

    hat i

    s To

    tem

    s p

    rofil

    e? H

    ow h

    ard

    it is

    for y

    ou to

    kee

    p a

    valid

    exi

    sten

    ce in

    a w

    orld

    that

    is c

    hang

    ing

    so fa

    st?

    Tote

    m is

    an

    inte

    rnat

    iona

    l pre

    ss a

    nd p

    ublic

    rela

    tions

    , ver

    y cr

    eativ

    e th

    at re

    pres

    ents

    a s

    elec

    tion

    of th

    e be

    st d

    esig

    ners

    of t

    he m

    omen

    t, fo

    r the

    bes

    t mag

    azin

    es, s

    tylis

    ts a

    nd p

    hoto

    grap

    hers

    . The

    onl

    y w

    ay to

    con

    tinue

    is

    to k

    eep

    an e

    ye o

    n w

    hat

    s go

    ing

    on

    and

    refre

    sh re

    gula

    rly a

    nd c

    ompl

    ete

    the

    sele

    ctio

    n of

    des

    igne

    rs th

    at w

    orth

    to b

    e hi

    ghlig

    hted

    .- D

    o yo

    u th

    ink

    tech

    nolo

    gy h

    elps

    the

    fash

    ion

    indu

    stry

    ? A

    lot!

    Fash

    ion

    need

    s to

    take

    in c

    ount

    all

    the

    evol

    utio

    n of

    new

    te

    chno

    logy

    to b

    e m

    ore

    succ

    essf

    ul a

    nd

    shar

    pene

    d it

    s a

    fund

    amen

    tal t

    hing

    .- V

    IKTO

    R&RO

    LF o

    r Cha

    laya

    n us

    e te

    chno

    logy

    in th

    eir w

    ork

    quite

    ofte

    n.

    Coul

    d al

    l the

    se m

    echa

    nica

    l clo

    thes

    be

    com

    e th

    e pr

    otag

    onis

    ts o

    f the

    futu

    re?

    Certa

    inly

    not h

    ave

    thes

    e tw

    o de

    sign

    ers

    prop

    osed

    it, b

    ut I

    thin

    k th

    at re

    ason

    able

    de

    clen

    sion

    s w

    ill be

    real

    istic

    in th

    e fu

    ture

    .- A

    re y

    ou a

    fraid

    of t

    he fu

    ture

    ? Ce

    rtain

    ly no

    t! In

    a g

    ener

    al w

    ay, I

    m a

    qui

    te

    unsa

    tisfie

    d pe

    rson

    so

    I put

    a lo

    t of h

    ope

    in

    futu

    re.

    - If y

    ou h

    ad th

    e ch

    ance

    to b

    e a

    spec

    tato

    r of

    you

    r ow

    n lif

    e, w

    hat w

    ould

    you

    see

    , th

    ink

    abou

    t you

    . Who

    are

    you

    in y

    our

    own

    wor

    ds?

    I thi

    nk th

    at I

    wou

    ld s

    ee

    som

    ebod

    y th

    at h

    ad w

    orke

    d to

    o m

    uch,

    th

    at g

    ave

    too

    muc

    h tim

    e an

    d en

    ergy

    to h

    is

    wor

    k an

    d no

    t eno

    ugh

    for h

    imse

    lf.- W

    hat i

    s th

    e di

    ffere

    nce

    betw

    een

    clot

    hes

    we

    see

    in m

    useu

    ms

    com

    pare

    d to

    wha

    t one

    can

    see

    in a

    sho

    wro

    om?

    Its

    just

    a q

    uest

    ion

    of e

    ditin

    g, c

    onte

    xt

    and

    pres

    enta

    tion.

    The

    clo

    thes

    rem

    ain

    the

    sam

    e.- W

    hat i

    s lo

    ve a

    nd fr

    iend

    ship

    for y

    ou?

    Two

    thin

    gs th

    at I

    had

    neve

    r kno

    wn

    how

    to

    man

    age.

    ;