PICO: Annual Report 2005

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Transcript of PICO: Annual Report 2005

  • The InnovationInspirationInspirationSpirit fromNature

    2548

    () ()39/4 9 105 ( 56) 10260. 0-2748-7007 0-2748-7591, 0-2748-7589www.picothai.com

    (Thailand) Public Company Lim

    ited ANNUAL REPORT 2005

  • //

    CONTENTSCONTENTS

    PICO GROUP

    2548 2549

    0102

    04

    0506

    10

    16

    343434

    3538

    40

    4252536062

    2233

    ABOUT US

    OUR BUSINESS

    OUR TEAM

    OUR OBJECTIVES

    OUR ENVIRONMENT

    OUR ACHIEVEMENTS

  • 1Public Company Limited(Thailand)

    ( : )

    500

    1,000100

    2547 2548

    2546

    716.5

    182.5 172.1 123.9

    41.741.2

    30.1

    639.1 447.1

    ( : )

    500 1,000100

    2547 2546 2548

    2547 2548

    2546

    429.2

    144.9 126.0 113.2

    284.4 244.0

    121.9

    370.0235.2

    2.39 2.39 1.57 0.51 0.52 0.93 25.47% 26.94% 27.72% 8.03% 10.01% 10.75% 5.82% 6.44% 6.74% 10.44% 13.61% 14.27% 15.79% 22.50% 28.39% () 0.36 0.39 0.89 () 2.48 2.38 3.61

  • Public Company Limited(Thailand) 2 3Public Company Limited(Thailand)

    2548 720 41.7 12.2 1.3 (Oil Shock) 2548

    2549 Event Marketing Visitor Center

  • ABOUT US

    Public Company Limited(Thailand) 4 5Public Company Limited(Thailand)

    : () () : 40854600030 : 39/4 9 105 ( 56) .10260 : 0-2748-7007 : 0-2748-7591Website : www.picothai.com : 115,000,000 : 114,999,980 : 1

    () () Pico Far East Holding Limited Pico Art International Pte., Ltd. Pico Far East Holding Limited 26 (Event Marketing) (Turnkey Event and Exhibition Management) () ISO 9001:2000 ISO - Energy & Environmental Accredited Quality Assessment (EAQA)

    2548 () () 1. 2. 2548 (...) (.) 3. 4. 2548 5. 6.

    (. )

  • Los Angeles

    Chicago

    AtlantaLondon

    Paris

    Cairo

    Bahrain

    Colombo

    New DelhiChengdu

    Chongqing

    Macao

    GuangzhouShenzhenShanghai

    BeijingSeoul

    TokyoQingdaoDongguan

    Taipei

    Hong KongBangkok

    Hanoi

    Ho ChiMinh City

    Kuala Lumpur

    Singapore

    Melbourne

    QatarDubai

    Public Company Limited(Thailand) 6 7Public Company Limited(Thailand)

    AtlantaPico Atlanta 5361 Royal Woods ParkwayTucker, GA 30084, USATel 1 - 770 - 414 1114Fax 1 - 770 - 414 [email protected] Person: Mr. Evarts English

    BahrainPico International (Bahrain) W.L.L.No 1 Manama Centre Government Avenue, Manama Town 316 Kingdom of BahrainTel 973 - 17 - 218898Fax 973 - 17 - [email protected] Person Mr. Miswadi B S

    BangkokPico (Thailand) PublicCompany Limited39/4 Moo 9, Soi Sukhumvit 105 (Lasalle 56) Sukhumvit Rd., BangnaBangna, Bangkok 10260, ThailandTel 66 - 2 - 748 7007 Fax 66 - 2 - 748 [email protected] Person: Mr. Pised Chungyampin

    BeijingBeijing Pico Exhibition Services Co., Ltd.Pico Centre, 8 Li Shui Qiao Bei, Chaoyang District, Beijing 102218 ChinaTel 86 - 10 - 8482 3991Fax 86 - 10 - 6491 [email protected] Person: Mr. Victor Leung

    CairoPico International (Egypt) Ltd.18, Al Lowaa Mahmoud Samy Street, 3/F. Nasr City, Cairo, EgyptP.O. Box: 11671, EgyptTel 20 - 2 - 6717804Fax 20 - 2 - [email protected] Person: Mr. Taha Youssef

    Chicago Pico Chicago1881 Circuit Drive, Round Lake Beach IL60073, USATel 1 - 847 - 740 - 0846Fax 1 - 847 - 740 - [email protected] Person: Mr. Tack Roberts

    Chongqing Chongqing Pico Exhibition Services Co., Ltd.1703-4, Tower A Times Square Apartment No. 3 Young Road, Yuzhong District Chongqing 400010, ChinaTel 86 - 23 - 6371 0990Fax 86 - 23 - 6371 [email protected] Representative Office:1605 City Beat, No.16 Daye Road Jinjiang District, Chengdu 610016, China Tel 86 - 28 - 86722039, 86722049Fax 86 - 28 - [email protected] Person: Ms. Allen Li

    ColomboIntertrade Lanka Management (Pvt) Ltd. Sri Lanka Exhibition and Convention Centre, 12 D.R. Wijewardena Mawatha Colombo 10, Sri LankaTel 94 - 11 - 2343239-41/2342903-5 Fax 94 - 11 - [email protected] www.slecc.comContact Person: Ms. Shanti Outschoorn

    Doha Pico International (Qatar) W.L.L.No. 88 ASCO Compound, C-Ring Road New Salata, P.O. Box 24403, DohaState of QatarTel 974 4677988Fax 974 [email protected] Person: Mr. Y C Leong

    DongguanDongguan Pico Exhibition Services Co., Ltd.Reservoir Ind District 1 RoadGuan Jing Tou, Dongguan 523705, ChinaTel 86 - 769 - 777 4471Fax 86 - 769 - 777 [email protected] Person: Mr. Ang Swee Meng

    DubaiPico International (Dubai) L.L.C.Office No. 520, Building 8, 5th Floor Dubai Media City, P.O. Box 37679Dubai, United Arab EmiratesTel 971 - 4 - 339 3188Fax 971 - 4 - 339 [email protected] Person: Mr. Peter Sng

    GuangzhouGuangzhou Pico Exhibition Services Co., Ltd.Room 701-2, Dongshan Plaza 69 Xian Lie Road Central Guangzhou 510095, ChinaTel 86 - 20 - 8732 2990Fax 86 - 20 - 8732 [email protected] Person: Mr. Henry Lee

    Hanoi Theme Concept (Vietnam) Ltd.205 Giang Vo, Dong Da., Unit 10-01 Viet Au Building, Hanoi, VietnamTel 84 - 4 - 5146477Fax 84 - 4 - [email protected] Person: Mr. Vincent Hu

    Ho Chi Minh CityHIECC Management Co., Ltd. Ho Chi Minh International Exhibition & Convention Centre, 2nd Level 446 Hoang Van Thu Str., Tan Binh DistrictHo Chi Minh City S.R. VietnamTel 84 - 8 - 8451088/8450454Fax 84 - 8 - [email protected] www.hiecc.comContact Person: Mr. Low Wan Thiam

    Hong KongPico International (HK) LimitedPico House, 4 Dai Fu Street Tai Po Industrial Estate, N.T. Hong Kong SARTel 852 - 2665 0990Fax 852 - 2664 [email protected] Person: Mr. Steven Fang/Ms. Anne Li

    Kuala LumpurPico International (M) Sdn. Bhd.Wisma Pico, 19-20 Jalan Tembaga SD5/2, Bandar Sri Damansara52200 Kuala Lumpur, MalaysiaTel 60 - 3 - 6275 5990Fax 60 - 3 - 6275 [email protected] Person: Mr. Peter Teh

    LondonPico Exhibition (UK) Ltd.1 Victoria Villas, Richmond, SurreyTW9 2JX United KingdomTel +44 (0)20 8948 6211Fax +44 (0)20 8948 [email protected] Person: Mr. Daren Chia

    Los Angeles Pico Art Exhibit Inc20910 Normandie Ave., Unit #DTorrance, CA 90502, USATel 1 - 310 - 328 6990Fax 1 - 310 - 328 [email protected] Person: Mr. Jolly Chang

    MacaoPico International (Macao) LtdAv. Da Amizade, No. 918 World Trade Centre, 7/F, Flat B, MacaoTel 853 - 727 990Fax 853 - 727 [email protected] Person: Ms. Lita Ley

    MelbournePico Australia Pty Ltd.Level 2, 19-23 Prospect StreetBox Hill VIC 3128, AustraliaTel 61 - 3 - 98973500Fax 61 - 3 - 98973700 [email protected] Person: Mr. Anthony Tan

    New Delhi Pico International Exhibition Pvt. Ltd.Pico Bhawan, A-27/15 Khanpur Extension, New Delhi 110062 IndiaTel 91 - 11 -2609 7063/64Fax 91 - 11 - 2609 [email protected] [email protected] Person: Mr. Edwin Ng

    ParisPico Paris succ de Pico Exhibition (UK) Ltd.14/30 rue de Mantes 92700 Colombes, France Tel 33 1 464 98000Fax 33 1 568 [email protected] Person: Mr. Marc Tronson

    Qingdao Qingdao PICO Exhibition Services Co., Ltd.13/F Century Mansion39 Donghaixi Road Qingdao 266071, China Tel 86 - 532 - 8579 6111Fax 86 - 532 - 8579 [email protected] Person: Mr. Nelson Ge

    SeoulPico North Asia Ltd.4F Sang Won Building 165-11, Samsung-dong Kangnam-ku, Seoul 135-090Korea Tel 82 - 2 - 5583240Fax 82 - 2 - [email protected] Person: Mr. Jason Bae

    Shanghai Shanghai Pico Exhibition Services Co., Ltd.Pico Building, 118 Chen An RoadHu Yi Highway, Malu Town Jiading District, Shanghai 201801, ChinaTel 86 - 21 - 5910 0990Fax 86 - 21 - 5910 [email protected] Person: Mr. Richard Ng

    ShenzhenShenzhen Pico Exhibition Services Co., Ltd.Room 1309 - 1310 Building A, United Plaza 5022 Binhe Road, Futian Centre District Shenzhen 518033, ChinaTel 86 - 755 - 8290 0540Fax 86 - 755 - 8295 [email protected] Person: Ms. Rita Lui

    Singapore Pico Art International Pte Ltd.Pico Creative Centre, 20 Kallang Avenue Singapore 339411Tel 65 - 6294 0100Fax 65 - 6291 [email protected] Person: Ms. Jean Chia

    TaipeiPico International Taiwan Ltd.3/F, No. 343, Nanking East Road Section 5, Taipei, TaiwanTel 886 - 2 - 2753 5990Fax 886 - 2 - 2766 [email protected] Person: Ms. Florence Tan

    TokyoPico International Ltd.Tokuda Building 4F 7-3 Nihonbashi Kabutocho, Chuo-ku Tokyo 103-0026, Japan Tel 81 - 3 - 38080891Fax 81 - 3 - [email protected] Person: Mr. Tsunemichi Yui

    Principal Offices

    Pico Group

    1. Pico Group

  • Paris

    Bangkok

    Shanghai Chicago

    Albert Smith China Co., Ltd. Shanghai Head OfficeAlbert Smith Bldg, 36 Cao Lian RoadLian Xi Cun, Huangdu Town Jiading District, Shanghai 201804, ChinaTel 86 - 21 - 6959 6990Fax 86 - 21 - 6959 0611/6959 [email protected] Person: Mr. Danny Ku Beijing Rep Office:Tel 86 - 10 - 8484 8880Fax 86 - 10 - 8484 7780Shenzhen Rep Office:Tel 86 - 755 - 8290 0516Fax 86 - 755 - 8295 1282

    Chongqing International Convention and Exhibition CenterChongqing Nanping Convention And Exhibition Center Management Co. Ltd.2 Jiang Nan Avenue, Nan An DistrictChongqing 400060, China Tel 86 - 23 - 6260 9001/6260 9000Fax 86 - 23 - 6260 [email protected]@picoworld.comContact Person: Mr. Louis Cheng

    VTI Hong Kong11/F, Pico Tower, 66 Gloucester RoadWanchai, Hong Kong SARTel 852 - 9182 2522Fax 852 - 3102 [email protected] Person: Mr.Terence Chiu

    World Events Organisation Pte Limited 2nd Floor, Pico Creative Centre20 Kallang Aveneue, Singapore 339411Tel 65 - 6393 0206Fax 65 - 6392 [email protected] Person: Mr. Andrew Lee

    BizArt Asia Ltd11/F, Pico Tower, 66 Gloucester Road Wanchai, Hong Kong SARTel 852 - 2804 0888Fax 852 - 2529 [email protected] Person: Mr. Peter Jung

    Meeting Planners International Pte Ltd20 Kallang Avenue, 2nd Floor Pico Creative CentreSingapore 339411Tel 65 - 6297 2822 Fax 65 - 6296 [email protected] Person: Ms. Sylvia Phua

    GMC Worldwide Limited Pico House 4 Dai Fu Street Tai Po Industrial Estate NT HONG KONG SARTel 852 - 2660 4506Fax 852 - 2664 [email protected] Person: Ms. Sharon Soh

    Beijing Pico Exhibition Services Co., Ltd.Pico Centre, 8 Li Shui Qiao BeiChaoyang District 102218, BeijingTel 86 - 10 - 8481 5260Fax 86 - 10 - 8484 7780 [email protected] Person: Ms. Esther Ho

    BEIJING OFFICE: Pico Center, 8 , Li Shui Qiao Bei Chaoyang District, Beijing 102218, China Tel 86 - 10 - 8484 7975 ext 1002 Fax 86 - 10 - 8484 7957 [email protected] Contact Person: Mr. Kirin Li

    Meeting Planners International (HK) Limited 23/F, Pico Tower, 66 Gloucestor Road Wanchai, Hong Kong SARTel 852 - 2509 3430Fax 852 - 2509 [email protected] Person: Ms. Anita Cheng

    Pico Projects Ltd.Pico House, 4 Dai Fu StreetTai Po Industrial Estate, N.T.Hong Kong SARTel 852 - 2689 5100Fax 852 - 2665 [email protected] Person: Mr. E K Cheng

    GUANGZHOU OFFICE: Rm 701A Dongshan Plaza 69 Xianlie Road Central Guangzhou 510095, China Tel 86 - 20 - 8732 2990Fax 86 - 20 - 3758 8731/3758 [email protected] Contact Person: Ms. Carol Lin

    Pico Sourcing Services Co. Ltd.Room 701-2, Dongshan Plaza 69 Xian Lie Road CentralGuangzhou 510095, ChinaTel 86 - 20 - 8732 2990Fax 86 - 20 - 8732 [email protected] Person: Mr. Henry Lee

    HONG KONG OFFICE: Pico House, 4 Dai Fu StreetTai Po Industrial EstateNew Territories, Hong KongTel 852 - 2665 0990Fax 852 - 2664 [email protected] Person: Mr. Cheung Kwok Wing

    Shanghai Pico Media Service Co., Ltd.Room 502, Bus Building 525 Jianguo Road East Shanghai 200025, ChinaTel 86 - 21 - 6385 8613Fax 86 - 21 - 6387 [email protected] Person: Mr. Alec Chau

    SHANGHAI OFFICE:No. 3, 28 Lane Yulu Road Jing Xin Industrial ParkMalu Town, Jiading DistrictShanghai 201801, ChinaTel 86 - 21 - 6915 5880/6915 3403/6915 6411/6915 5874Fax 86 - 21 - 6915 [email protected] Person: Mr. Alloysius Teng

    Shanghai World Expo Bizarts China Co., Ltd.Flat F, 11/F, Block 2, Jin Ming Building8 Zun Yi Road South, Shanghai 200336, ChinaTel 86 - 21 - 6219 9990Fax 86 - 21 - 6295 [email protected] Person: Mr. Richard Ng

    AnkaraOmni International Yesityurt Sokok No 3/6 06690 - KavaklidereAnkara, TurkeyTel 90 - 312 - 4677054/4679129Fax 90 - 312 - 4677036Contact Person: Mr. Feyzan ErelPico Contact: Mr. Ngew Thye OnHelsinkiFairmatura Ky Huopalahdentie 16 B 32FIN-00330 Helsinki, FinlandTel 358 - 9 - 4584544Fax 358 - 9 - [email protected] Person: Ms. Maarit KaasinenPico Contact: Mr. Daren ChiaKingstonUnilink98 Kenwoods Circle, Kingston, ONK7K 6Y2, CanadaTel 613 549 0404Fax 613 549 [email protected] Person: Derek V. ComplinPico Contact: Ms. Florence TanMadridBrifer Services S.L. Arturo Soria, 32028033 Madrid, SpainTel 34 - 91 - 7672767Fax 34 - 91 - [email protected] Person: Ms. Brita SeligmannPico Contact: Mr. Daren ChiaMilanoSeint Sri (Int'l Exhibition Services)Centro Direzionale MilanofioriPalazzo F1, 20090 Assago (Milano)ItalyTel 39 - 02 - 8253326/8254110Fax 39 - 02 - [email protected] Person: Ms. Franca VegliaPico Contact: Mr. Daren ChiaStockholmFallco Expo AB Blomstervagen 7SE-645 40 Strangnas, SwedenTel 46 - 152 - 22480Fax 46 - 152 - [email protected] Person: Mr. Christer FallsPico Contact: Mr. Richard NgAthensXenophon Stefanidis Consulting Architect 10 Nirvana StreetGR 15451 Athens, GreeceTel 30210 - 6717222Fax 30210 - [email protected] Person: Xenophon StefanidisPico Contact: Mr. Ng Meng Chuen

    Other Operating Companies

    Inter-Expo Exhibition Services Ltd.

    AgentsMeeting Planners

    Public Company Limited(Thailand) 8 9Public Company Limited(Thailand)

    2. () ()

    Best Project Award (Event & Promotions) The Pico Group 2547 Best Project Award (Permanent Exhibits) The Pico Group 2547Best Office Award The Pico Group 2546Most Outstanding Account Servicing Manager Award The Pico Group 2546Best Project Award (Exhibition) The Pico Group 2545Best Office Award The Pico Group 2545Best Manager Award The Pico Group 2545Excellent Performance Under The Standard of ISO 9002 Grand Prix Organizer 2545The Best Constructor (The 22nd Bangkok International Motor Show) Grand Prix Organizer 2544Cleaner Technology Promotion Facility (Certificate) Thailand Environment Institute (TEI) 2544Best Project Award (Museum Exhibits) The Pico Group 2541

    () 2546 2546 () 2546Bangkok International Motor Show 2002 2545 () Nokia 5210 Launch Nokia (Thailand) Ltd. 2544Selected as Standard Constructor for the 19th 2544Thailand International Motor Expo Bangkok International Motor Show, 2001 2544The Motor Expo, 2001 () (Expo 2002 Hannover) 2544

    The 22nd International Bangkok Motor Show Grand Prix International Group 2543 (/ Plan Publishing Co., Ltd. 2543 /) 2543 () 2542 2542 13 2542The 12th CEPSI Exhibition Bangkok Rai 2542The International Bangkok Motor Show Mercedes-Benz (Thailand) Ltd. 2542

  • Public Company Limited(Thailand) 10 11Public Company Limited(Thailand)

    BUSINESS MODEL

    ArtcomPrinting & Technology Management

    Our BusinessFace to FaceMarketing

    Event Marketing

    Museum

    Others

    TradeshowsB2B

    Consumer ShowsB2C

    Sponsorships (Sports/Ent.)

    Road Shows

    Convention Seminars

    Public Event G2C

    BUSINESS OVERVIEW

    PicoProject Management

    PXEvent Asset Management

    Multi DesignsCreative Design

    Talent Management

    () () (Face to Face Marketing) (Event Marketing) (Museum Exhibition)

    (Event Asset Marketing) () **

    **

    () () Pico Far East Holding Limited ("Pico Far East") 26 .. 2524 Pico Art International Pte., Ltd. ("Pico Art") () 15 .. 2535 15 Pico Far East Pico Art 49.00% 51.00%

    (Face to Face Marketing) (Trade Show) 3 ("") ("") ("") 1 () ("") () () () 16 .. 2546 65 115 16 .. 2546 25 .. 2548

    OUR BUSINESS

  • Public Company Limited(Thailand) 12 13Public Company Limited(Thailand)

    1. (Event Marketing) 2. (Museum Exhibition) 3. (Others)

    1. (Turnkey Event and Exhibition Management) 2. 3.

    1. (Event Marketing) Bangkok International Motors Show Motor Expo Mercedes-Benz, Chevrolet, Toyota, Land Rover ICT Expo 2004-2005 Retail Finance Asia Pacific XV International Aids Conference Asian Sport Summit & EXPO Thailand Science & Technology 2003, 2005 Road Shows Chevrolet, Mercedes- Benz, Ford, Jeep Ford Road Show Nokia, AIS Chevrolet Colorado Launch, Chevy OK Day, Chevy Homecoming Day Road Shows Thailand Elite Card Taiwan Korea

    120 , 200 Grand Opening Ceremony General Motors (Thailand), Assembly Center 1st Zafira Drive Off Line Ceremony 2000, CP Orange Launch 2002 Nokia Big Bang Festival 2001, Fendi Party Night The Species Thailand 2000 IBM Japan Convention' 2000 SUBARU Pavilion 22nd Thailand International Motor Expo 2005 BEST OF NONTHABURI Pavilion . (Heineken, Tiger Beer, Cheers Beer) 2005 Thai Metalex 2005 - 2005 OTOP Premium & kitchen to the World 2005 ASEAN ENERGY BUSINESS FORUM 2004 WORLD TRADE CENTER METRO MANILA, PHILIPPINES . ()

    2. (Museum Exhibition)

    2 BLCP VISITOR CENTER (.)

  • Public Company Limited(Thailand) 14 15Public Company Limited(Thailand)

    3. (Others) (Outdoor Space Rental) 1,000 20,000 (Signage & Graphic Banner) (Furniture Plug-in) (Point of Purchase) Bangkok International Motor Show 2001-2005 BITEC 2004 SIEMENS RETAIL SHOP First Choice Model Graphic Tent Road Shows Chevrolet ()

    ( 5 - ) (4 ) 8 2484 53 4 () () 2

    - - 9 Magic Vision

    - - - 36 , - ,

    magic vision () -

  • Public Company Limited(Thailand) 16 17Public Company Limited(Thailand)

    () ()

    31 2548

    53 2546- () ()2546- () ()2544-

    52 2 . 2548- () ()2546-1 .. 2548 () ()

    44 2546- () ()2534- () ()

    48 17 .. 2548- () ()19 .. 2548- ()1 .. 2548-18 .. 2548 ()2547-2548 ()2543-2546 Senior Director, Corporate Finance

    51 2546- () ()2546- () ()2535-2546 () ()2544-2546 ()

    49 2546- () ()2535- () ()

    49 2546- () ()2543- Vice-President Finance, South Asia Pico Art International Pte., Ltd.2538-2543 Group Financial Officer United Motor Works International Pte., Ltd.

    52 2546- () ()2535- ()

    . 51 2546- () ()2540-

    OUR TEAM

  • Public Company Limited(Thailand) 18 19Public Company Limited(Thailand)

    1

    3

    2

    4

    .

    () ()

    31 2548 31 2548 () ()

    51 2546- () ()2540-

    44 2546- () ()2534- () ()

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    48 17 .. 2548- () ()19 .. 2548- ()1 .. 2548-18 .. 2548 ()2547-2548 ()2543-2546 Senior Director, Corporate Finance

  • 57

    6

    8

    () ()

    31 2548

    9

    Public Company Limited(Thailand) 20 21Public Company Limited(Thailand)

    Senior Executive Vice President Event Marketing & Special Project 45 2544- Senior Executive Vice President () ()2538-2543 ()

    Accounting Manager 45 2547- Accounting Manager () ()2539-2547 () ()

    Assistant Vice President Strategic Marketing 38 2548- Assistant Vice President () ()2546-2547 The Shell Company of Thailand Limited & Mekong Cluster2542-2546 The Shell Company of Thailand Limited & Mekong Cluster

    Executive Vice President Event Marketing I 37 2548- Executive Vice President () ()2546- () () 2543-2545 ()

    General Affairs Manager 49 2537- General Affairs Manager () ()

  • 22

    1.

    31

    2548

  • 23

    3

    1) 31 2548 9 1. 2. 3. 4. 5. 6. 7. . 8. 9. 9 17 2548

    1.1

    1.2

    1.3

    1/2546 29 2546

  • 24

    1.4

    (1)

    (2)

    (3)

    2) 31 2548 4 1. 2. 3. 4.

    2.1

    2.2

    2.3

    2.4 2.5 2.6

    2.7

  • 25

    9 1. 2. 3. 4. 5. Senior Executive Vice President/

    Event Marketing & Special Project6. Executive Vice President/

    Event Marketing I7. Assistant Vice President/

    Strategic Marketing8. General Affairs Manager9. Accounting Manager

    3) 2548 5 1. . 2. 3. ( 17 2548)4. ( 2

    2548 )5. . ( 2 2548

    31 2548)

    3.1

    3.2 3.3

    3.4

  • 26

    3.5

    3.6

    3.7

    2.

    68 .. 2535

    3. (1)

    2548

    10 3,988,871

    - (/)

    1. / 135,0002. / 135,0003. / 135,0004. / 135,0005. 135,0006. 93,8717. 910,0008. . / 1,070,0009. / 1,015,00010. / 225,000

    3,988,871

    1. . 2 2548. 31 2548

    2. . 17 2548

  • 27

    2547 12

    26,659,488 2548 9 1 27,229,091

    (2) --

    4.

    15 1)

    2)

    7 3)

    - -

    -

  • 28

    -

    - () () 2 14

    4)

    5)

    () 6)

    7)

    8)

    - 4 - 5 - (Independent Director) 3 3 1 3

  • 29

    1. 5% ( 258 .. 2535)

    2. 1

    3.

    4.

    9)

    3

    10)

    :

    :

  • 30

    11) 1

    6

    2548 6

    1. 5 5/62. 6 6/63. 6 6/64. 6 6/65. 5 5/66. 6 6/67. . 6 6/68. 5 5/6

    *9. 1 1/6 * 17 254812)

    3 2548 4

    2548 4 1. . 4 4/42. 3 3/4

    **3. 3 3/4 *** 4. 1 1/4 **

    2 2548*** 17 2548

    13)

  • 31

    14)

    5.

    1)

    .. 2535 2)

    6. 1)

    - -2)

    31 2548 202 - () () 94 - 67 - 33 - 8

    202

  • 32

    () () 94 - 9 - 9 - 14 - 9 - 43 - 10

    94 3)

    2547 67.59 78.13 2548 3 2 3 5 30 50 100 4)

    1. 2. 3. 4. 5.

    (Project Management) (Teamwork Builder Leadership Skill Program) (Executive TeamBuilding Workshop) (Managerial Leader Workshop) (Synergistic Teamwork) Golden Image, Golden Hammer

    (Operation Manual) (JobDescription) (Job Evaluation) (Job Grading) (Performance Appraisal System) (Salary Structure) (Career Path) (Succession Plan) (Short & Medium TermHR. Plan) (Training Road Map) 2549 (KPI: Key Performance Indicator) (Competencies) (Compensation)

  • 33

    1. 115,000,000 114,999,980 114,670,000

    330,000 1

    2. 10 31 2548

    () 1 34,500,000 30.09 2 29,003,138 25.29 3 3,685,761 3.21 4 DBS VICKERS SECURITIES (SINGAPORE) PTE., LTD. 2,766,900 2.41 5 1,672,600 1.46 6 .. 1,640,138 1.43 7 1,600,000 1.40 8 1,407,677 1.23 9 1,273,185 1.1110 1,271,000 1.11 78,820,399 68.74

    3. 40

    3 40

  • 34

    ISO 9002, ISO 9001:2000

    4

    1. 2.

    3.

    4.

    () ()

    OUR OBJECTIVES

  • 35

    (Event and Exhibition) .. 2547 7,000 ( ) 20% .. 2548 2 15%

    (Mega Project) Event Marketing

    20 1 5 26

    OUR ENVIRONMENT

  • 36

    1-3

    BEC TERO EntertainmentPublic Co., Ltd. Asia Congress EventsCo., Ltd. (Trade Organizer) Niche market profile 2549 hub Convention & Exhibition

  • 37

  • 38

    2548 4.5-4.7

    2540 (capital goods)

    2549 Mega Project 4 2549

    2551 (.) MICE (Meetings, Incentives, Convention, Exhibitions)

    2548 2549

  • 39

  • 40

    1.

    2548 2 OPEC

    (Risk Management)

    2.

    3. 3

    (Immediate Shock) Event Marketing

  • 41

    4.

    5.

    20

  • 42

    OUR ACHIEVEMENTS

    1. 5 2544 2548

    2548 3709 2547 3709 2546 3709 2545 3709 2544 3709

    2. () ()

    2546-2548 ( : )

    2548 2547 2546 2548 2547 2546

    720,220 642,003 449,337 626,313 559,861 388,232 662,664 578,015 401,250 575,901 503,089 344,670 41,702 41,167 30,142 41,702 41,167 30,142 () 0.36 0.39 0.89 0.36 0.39 0.89 () 114,670 102,652 33,741 114,670 102,652 33,741 429,237 369,983 235,154 391,816 337,191 214,274 144,869 125,998 113,206 116,413 100,534 97,975 284,368 243,986 121,948 275,403 236,657 116,299 () 2.48 2.38 3.61 2.40 2.31 3.45 115,000 65,000 15,000 115,000 65,000 15,000 ()

    - 31 - 2548 330,000 114,669,980

    1 - 2547 2548

  • 43

    () ()

    31 ( : )

    2548 2547 2546 2548 2547 2546

    55,669 73,682 34,728 28,238 54,372 22,695 76,467 21,561 1,740 75,014 20,119 308-

    6,398 4,512 5,518 6,278 4,350 5,183 104,102 94,867 72,026 84,912 75,443 63,557

    - 110,500 99,379 77,544 91,190 79,793 68,740 20 81 191 701 707 2,289 - - - - 300 250 271 556 401 271 556 401

    73,197 87,180 41,210 69,253 85,713 37,308 20,364 14,096 10,074 18,307 15,917 8,901

    336,488 296,535 165,888 282,974 257,477 140,892 810 2,810 2,500 - 2,000 2,000 5,608 5,502 5,061 33,319 26,215 22,979 930 480 120 - - - - 82,509 61,432 61,388 72,726 48,421 48,243 2,892 3,224 197 2,797 3,078 160 92,749 73,448 69,266 108,842 79,714 73,382 429,237 369,983 235,154 391,816 337,191 214,274

  • 44

    () () ()

    31 ( : )

    2548 2547 2546 2548 2547 2546

    1,727 1,344 3,619 4,358 5,984 6,765 80,817 68,093 48,693 64,246 52,523 40,803

    82,544 69,437 52,312 68,604 58,507 47,568

    - - 3,571 - - 3,571

    1,831 1,731 2,049 1,830 1,731 1,221 4,536 7,142 5,274 4,573 7,136 5,274

    24,626 23,143 20,209 17,328 18,105 16,833 9,144 5,696 4,680 5,455 1,905 672 644 32 238 644 32 238 - 1,307 - - - - 17,386 15,509 17,489 13,821 11,117 15,214

    140,711 123,997 105,822 112,255 98,533 90,591 - - 6,250 - - 6,250 4,158 2,001 1,134 4,158 2,001 1,134

    4,158 2,001 7,384 4,158 2,001 7,384 144,869 125,998 113,206 116,413 100,534 97,975

  • 45

    () () ()

    31 ( : )

    2548 2547 2546 2548 2547 2546

    330,000 1 330 330 330 330 330 330 14,670,000 1 - - 14,670 - - 14,670 50,000,000 1 - - 50,000 - - 50,000 64,670,000 1 - 64,670 - - 64,670 - 114,670,000 1 114,670 - - 114,670 - -

    115,000 65,000 65,000 115,000 65,000 65,000 330,000 1 330 330 330 330 330 330 14,670,000 1 - - 14,670 - - 14,670 64,670,000 1 - 64,670 - - 64,670 - 114,669,980 1 114,670 - - 114,670 - -

    115,000 65,000 15,000 115,000 65,000 15,000- 101,250 101,250 - 101,250 101,250 - 27,917 9,217 9,217 27,917 9,217 9,217

    7,150 5,065 3,007 7,150 5,066 3,007 24,086 56,124 89,075 24,086 56,124 89,075 275,403 236,656 116,299 275,403 236,657 116,299

    8,965 7,329 5,649 - - - 284,368 243,985 121,948 275,403 236,657 116,299

    429,237 369,983 235,154 391,816 337,191 214,274

  • 46

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    31 ( : )

    2548 2547 2546 2548 2547 2546

    716,499 639,065 447,098 611,994 547,347 380,526 3,278 2,094 1,916 4,216 4,042 4,356 443 844 324 10,103 8,472 3,350 720,220 642,003 449,338 626,313 559,861 388,232 533,995 466,926 323,149 472,309 413,384 282,526 128,669 111,089 78,101 103,591 89,705 62,143 662,664 578,015 401,250 575,900 503,089 344,669 57,556 63,988 48,088 50,413 56,772 43,563 (318) (1,653) (1,606) (318) (1,611) (1,449) (12,899) (17,980) (14,795) (8,393) (13,994) (11,972) 44,339 44,355 31,687 41,702 41,167 30,142 (2,637) (3,188) (1,545) - - - 41,702 41,167 30,142 41,702 41,167 30,142 0.36 0.39 0.89 0.36 0.39 0.89 115,000 102,652 33,741 115,000 102,652 33,741

  • 47

    () ()

    31 ( : )

    2548 2547 2546 2548 2547 2546

    41,702 41,167 30,142 41,702 41,167 30,142

    11,776 11,504 9,710 6,349 5,975 4,914 1,406 1,969 217 702 1,651 -() (1,020) 7 (647) (263) (30) (543) 310 32 994 288 5 502 - 1 - - 1 - (18) (62) (48) - (42) (48) 337 403 225 6,303 1,932 900 (443) (844) (324) (10,102) (8,472) (3,350) 2,637 3,188 1,545 - - -

    56,687 57,365 41,814 44,979 42,187 32,517 () - - - (127) - - (127) (12,403) (23,741) (15,499) (11,992) (12,661) (16,390) 61 111 (148) 5 1,583 (1,016) 285 (155) (123) 285 (155) (123) 13,982 (45,970) (17,193) 16,461 (48,405) (14,972) (6,267) (4,022) (1,258) (5,693) (3,712) (1,143) 519 (1,734) 200 476 (1,727) - () 13,106 17,124 20,989 10,096 10,939 24,415 (2,606) 1,866 1,958 (2,563) 1,860 1,958 1,483 2,934 5,965 (778) 1,272 6,096 3,448 1,017 2,921 3,550 1,233 (812) 612 (206) (3,404) 612 (206) (3,404) - (4,682) 4,682 - (4,682) 4,682 1,171 2,499 (4,402) 1,862 237 (5,289) ()

    70,078 2,406 36,375 57,300 (12,237) 26,392

  • 48

    () () () 31

    ( : )

    2548 2547 2546 2548 2547 2546 2,000 - 5,000 2,000 - 5,000 - (310) - - - - (10,645) (7,141) (6,326) (7,872) (1,509) (4,301) (328) (1,355) - (325) (1,244) - (450) (610) - - (250) - - - (3,922) - (3,922)

    - 197 - - 197 -

    - - - 300 250 -

    - - 1,700 - - 1,700 1,992 97 1,515 806 61 1,304 - 250 - - 250 -

    - - - - (300) - (7,431) (8,872) (2,033) (5,091) (2,545) (219) -

    - - (14) - - (14) - - (1,900) - - -

    - 5,000 - - 5,000 - - 151,250 - - 151,250 - (1,793) (3,730) (3,683) (1,793) (2,902) (2,128) - (14,821) (3,571) - (14,821) (3,571) (21,655) (72,060) (5,000) (21,655) (72,060) (5,000)

    (2,307) (201) (101) - - - ()

    (25,755) 65,438 (14,269) (23,448) 66,467 (10,713) 36,892 58,972 20,073 28,761 51,685 15,460 95,243 36,271 16,198 74,491 22,806 7,346 132,135 95,243 36,271 103,252 74,491 22,806

  • 49

    2546 2548

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    --

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    AR 2005_PDF_PICO_THAI.pdfcover_th.pdfAW_insidecover.pdfp1.pdfp2_3.pdfp4_5.pdfp6_7.pdfp8_9.pdfp10_11.pdfp12_13.pdfp14_15.pdfp16_17.pdfp18_19.pdfp20_21.pdfAW_PAG22_39_PICO_AR.pdfAW_PAG40_59PICO_ARnew.pdfAW_p60.pdfAW_P62.pdf

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