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PR 124 annual report

Transcript of PR 124 annual report

  • 124 COMMUNICATIONS PUBLIC COMPANY LIMITED

    2551

  • ... ...

    We certainly do not rest on our laurels and aspire to serve our clients even better in the

    years to come

  • 004

    015

    025

    040

    007

    016

    026

    041

    008

    022

    030

    044

    014

    024

    039

    065

    2551

  • 004 004

    2549-2551

    Company performance 2006-2008

    Revenue

    Net profit

    Revenue by type of service

    Revenue from

    Public Relations Consultancy

    Revenue from

    Public Relations Activities

    /million bath

    /million bath

    2551/2008 2550/2007 2549/2006

    2551/2008 2550/2007 2549/2006

    58.6

    -15.8

    109.7

    -48.9

    223.3

    30.8

    16.61

    42.03

    58.64

    24.67

    85.12

    109.79

    24.67

    175.45

    223.39

  • Unit : THB in million

    Assets

    Total assets

    Account receivables (Net)

    Liabilities & Shareholder,s Equity

    Total liabilities

    Total equity

    Income Statement

    Total revenues

    Total expenses

    Net Profit (Loss) After Tax

    Financial Ratios

    Current Ratio

    Quick Ratio

    Account Receivables Turnover

    Average Collection Period

    Total Assets Turnover

    Fixed Assets Turnover

    D/E Ratio

    Interest Coverage Ratio

    Profitability Ratios

    Net Profit (Loss) Margin (%)

    Return on Assets (%)

    Return on Equity (%)

    Financial Highlight 005

    124 ()

    ( : )

    ()

    () (%)

    (%)

    (%)

    Year

    2551

    2008

    79.4

    20.4

    21.6

    57.7

    58.6

    78.1

    (15.9)

    2.4

    1.5

    3.1

    117.9

    0.8

    7.2

    0.4

    (82.2)

    (27.1)

    (19.0)

    (24.2)

    2550

    2007

    85.8

    17.5

    12.2

    73.7

    109.8

    162.2

    (48.9)

    4.5

    3.3

    2.3

    164.5

    0.9

    12.8

    0.2

    (554.8)

    (44.6)

    (37.5)

    (44.8)

    2549

    2006

    175.1

    81.4

    29.9

    145.1

    223.4

    187.8

    30.8

    4.8

    4.8

    3.2

    113.6

    1.3

    19.5

    0.2

    220.7

    13.6

    23.3

    21.8

  • 004 006

  • 007

    ( )

    ( ) ( )

    2551

    2552 2550 2551

    10% 20 -3%

    58.6 2551 15.89

    2551

    124 ()

  • 008

    1. ()

    2. (

    )

    3. ()

    4. ()

    5. ()

    6. ()

    7. ()1

    2 3 4

    5 6 7

  • 009

    8 9

    8. ()

    9. ()

  • 010

    1. (/)

    // 14 2490

    University of California at Los Angeles, USA

    Ohio State University, USA

    Youngstown State University, Ohio, USA

    Director Certification Program

    24/2545

    Chairman 2000

    7/2545

    Audit Committee Program

    ACP 2005

    / 124 ()

    ()

    ()

    ()

    2. (/)

    // 25 2497

    Director Certification Program

    29/2546

    Audit Committees Program

    4/2548

    / 124 ()

  • 011

    ()

    ()

    ()

    ()

    ()

    ()

    3. (/)

    // 2 2493

    Director Accreditation Program

    42/2548

    124 ()

    4. (/)

    // 16 2488

    University of Southern California

    University of Manila

    Director Accreditation Program

    39/2548

    / 124 ()

    2551-

    2548-

    2548-2549

    2532-2545 / 124

    2543-2547

    2543-2544

    2542-2544

  • 5. (/)

    // 11 2512

    Mass Communications California State University Fullerton, USA

    Director Accreditation Program

    40/2548

    / 124 ()

    2545-2547 124

    2543-2545 124

    2540-2543 124

    6. (/)

    // 19 2509

    Xavier University, USA

    Director Accreditation Program

    38/2548

    / 124 ()

    2541-2547

    2539-2541

    2537-2539

    012

  • 013

    7. (/)

    // 19 2513

    California State University at San Bernardino, USA

    California State University at San Bernardino, USA

    Director Accreditation Program

    38/2548

    / 124 ()

    2543-2547 124

    8. ()

    // 28 2510

    124 ()

    2546-2547 124

    2545

    2535-2545 124

    9. ()

    // 1 2509

    124 ()

    2544-2547 124

    2536-2543 124 124

  • 014

    124 () 124 ()

    124 () 124 ()

    124 ()

    3

    28 2549

    2551 4

    4 4

    3

    2551

    124 () 124 ()

    2551

    6977 /

    6446

    21 2552

    ( ) ( )

  • 015

    : 124 () (PR124)

    :

    : 1606 -1608 16 2 ( II)

    591 33

    : 0107574800340

    Home Page : www.124comm.com

    : 0-2662-2266, 0-2662-1957-8

    : 0-2204-2661-2

    : 45,000,000

    : 45,000,000

    : 1

    : 45,000,000

    : ()

    : 2 2/7 4 ()

    10210 10210

    0-2596-9000 0-2832-4994-6

    :

    :

    : 6977

    : 19 14 191

    10500

    0-2231-3980-7 0-2231-3988

    : Ms. Kanyamas Maleetavonkul

    Chief Financial Officer

    Tel: 662 662 2266 ext 108

    Fax: 662 204 2661

    E-mail: kanyamas@124comm.com

    : Mrs. Tidarat Soenvanichakul

    Investor Relations Officer

    Tel: 662 662 2266 ext 114

    Fax: 662 204 2661

    E-mail: tidarat@124comm.com

  • 016

    124 () () 17 2532 1.00

    19 2548

    45.00 45.00

    32.47

    3

    1. (Corporate Communications)

    (Brand Communications)

    (Marketing Communications)

    2. (IPO Public Relations)

    3. (Investor Relations)

    ( ( Issues

    and Crisis Management) (Corporatization)

    (M&A Communications) (Media Relations) (Public Affairs)

    (Community Relations) ) )

    1.

    2.

    3.

    95

    3

    3

    100.00

    211.90

    5.67

    5.82

    223.39

    95

    1

    4

    100.00

    104.68

    0.76

    4.35

    109.79

    96

    1

    3

    100.00

    56.18

    0.46

    2

    58.64

    2551 2550 2549

  • 2

    1. (Retainer Fee)

    2.

    2549-2551

    2549

    2551

    017

    1.

    2.

    2550

    16.60

    42.04

    58.64

    28.31

    71.69

    100.00

    24.67

    85.12

    109.79

    22.47

    77.53

    100.00

    47.94

    175.45

    223.39

    21.46

    78.54

    100.00

  • 018

    1. 2. 3. 4.

    5. 6.

    2

    1.

    2.

    2

    1. 20

    42.04 41.94 47.24

    2549 2550 2551

  • 019

    2.

    57.96 58.06 52.76 2549 57.96 58.06 52.76 2549 57.96 58.06 52.76

    2550 2551

    2550 2551

    2551

  • 020

    124 ()

    20

    Ketchum Fleishman-Hillard

    CNBC CNBC CNBC

    CNBC

    (Goodwill)

  • 021

    Re-Branding

    (Corporate Social Responsibility)

    (Corporate Governance)

    (Policy Consulting)

    1.

    2. 3. 4.

    5. (Proposal) 6. 7.

  • 004

    1.

    2.

    3.

    022

  • 023

    4.

    3 12 3 12 3

    ()

  • 10

    13 2552

    * 1) 2)

    3) 4) 5) 3) 4) 5) 3) 4) 5)

    6) 7) 6) 7) 6)

    1. 12,524,700 27.83

    2. 571,000 1.27

    3. 490,000 1.08

    4. 340,000 0.76

    5. 340,000 0.76

    6 340,000 0.76

    7. 5,000 0.01

    004 024

    1. *

    2.

    3.

    4.

    5.

    6.

    7.

    8.

    9.

    10.

    32.47

    14.69

    4.12

    3.70

    3.02

    2.79

    2.65

    2.61

    2.53

    2.49

    71.08

    14,610,700

    6,612,500

    1,855,700

    1,665,800

    1,360,000

    1,254,568

    1,193,800

    1,175,651

    1,137,136

    1,120,000

    31,985,155

  • 025

    *

    CEO office

    Clipping

    Graphic design and

    printing services

    /

    *

    *

    *

  • 004 026

    1.

    2.

    3.

    4.

    5.

    6.

    7.

    //

    //

    /

    /

    /

    /

    //

    1.

    2.

    3.

    //

    //

    /