iason 19 11 2008 - Corallia2008/11/19  · 4 Broadcom Proprietary & Confidential. © 2007 Broadcom...

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1 Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation. Παρουσίαση της BROADCOM HELLAS Δρ. Ιάσων Βασιλείου BROADCOM HELLAS

Transcript of iason 19 11 2008 - Corallia2008/11/19  · 4 Broadcom Proprietary & Confidential. © 2007 Broadcom...

Page 1: iason 19 11 2008 - Corallia2008/11/19  · 4 Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation. Broadcom’s

1Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

Παρουσίαση της BROADCOM HELLAS

Δρ. Ιάσων Βασιλείου

BROADCOM HELLAS

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2Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

Τι Είναι το “Semiconductor Business”

Product ConceptMarketing & Sales

Design/IP Systems

Manufacturing(outsourced in “Fabless”)

End Product

CAD,IP, etc.

FABs

Packaging

Testing, etc.

Equipment

“End” Customer: Nokia, Apple, Dell,

etc.

Semiconductor “IC”Company

Intel, AMD, Qualcomm, Broadcom, … ODM

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3Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

• Founded in 1991

• Initial public offering in April 1998 (NASDAQ-BRCM)

• Global leader in semiconductors forwired and wireless communications

• 2007 net revenue of $3.78 billion

• Q3 2008 net revenue of $1.30 billion

• One of the largest volume fabless semiconductor suppliers

• Broad IP portfolio with over 11,800 U.S. and foreign patents and applications

• Over 6,800 employees worldwide – $758,000 annualized net revenue per employee

About Broadcom

Driving convergence through unique and innovative product offerings

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4Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

Broadcom’s Global Presence

Hsinchu

71 Sales / Marketing Offices 41 Design Centers

India

GermanyBelgium

AtlantaNorth Carolina

Boston

DallasAustin

San Diego

San Jose New Jersey

Bristol NetherlandsSeattle

Sunnyvale

Houston

Richmond, BC

GermantownIsrael

Santa ClaraFrance

Tokyo

Singapore

Sweden Finland

AndoverMarlborough

Burlington

Colorado Springs

Palm Beach

Seoul

Gumi

Taipei

Cambridge

Chicago

Shenzhen

BeijingShanghai

Irvine

Mequon

Oak Park

Denmark

TempeLongmont Greece

Headquarters in Irvine, CA

Worldwide locations strategically placed to serve our expanding customer base

Montréal

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5Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

Business Market Overview

Over 20 lines of business enabling growth in wired and wireless convergence

Enterprise Networking Broadband Communications

Mobile & Wireless

Wireless ConnectivityMobile Platforms

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6Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

Current Leadership PositionsRe

usab

le IP

and

Tech

nolo

gy S

calin

g

Mobile & WirelessMobile & Wireless

Broadband CommunicationsBroadband Communications

Security SwitchStoragePHYEnterprise NetworkingEnterprise Networking

Cable STBCable modem Satellite STBDigital TV xDSL modem

Red denotes a leadership position

Cellular GPSBluetooth VoIP Wireless LAN

GbE controller

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7Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

Customer Base of Industry LeadersBroadband Communications Enterprise Networking Mobile & Wireless

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BROADCOM Hellas • 2001: Αρχικο σχήμα (HSA)

– Στοχος: RF IC (ολοκληρωμένα κυκλώματα ραδιο-συχνοτήτων) για WLAN.• 2002: Συγχώνευση με Comsilica (California Startup) και δημιουργία

Athena Semiconductors– Αθήνα, Καλιφόρνια, Ινδία (~60 υπάλληλοι)– Στοχος: WiFi and Mobile Digital TV Chipsets

• Οκτώβριος 2005: Εξαγορά AthenaSemi απο Broadcom• Η Broadcom Hellas αναπτύσσει RF ICs (transceivers) για προιόνταασυρμάτων τηλεπικοινωνιών : cellular, mobile TV etc

– H μοναδική ομάδα της Broadcom για RF ICs, εκτος USA– 23 Μηχανικοί - 15 κάτοχοι Διδακτορικού (απο Ελληνικά και άλλα Πανεπιστήμια)

• Analog/RF IC design, System Design, DSP/Digital Design, PCB design/Testing – 30 US patents granted/filed– Δημοσιεύσεις σε αναγνωρισμένα επιστημονικα περιοδικά και συνέδρια– RF IC προίόντα στην αγορά χρησιμοποιώντας τις πλέον προχωρημένες τεχνολογίες

(CMOS 65nm/40nm)

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9Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

BCM2940 MDTV 65nm CMOS SoC

Multi-standard tuner IC test-chip

•BCM2940 SoC DVB-T/H•Tuner – ADC’s – LDO’s•Digital demodulator•Link layer•4 Mbits SRAM

•BRCM Hellas:•Tuner•Overall chip integration and package design•PCB design•Solve productization issues•Overall system testing•Customer support

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10Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

Test Setup

65nm tuner EVB

FPGA with demodulator, ADCs

RF Generator

BRCM Evaluation SW

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11Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

AthenaSemi WiFi IC’s802.11ag (2.4 / 5 GHz)802.11g (2.4 GHz)

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12Broadcom Proprietary & Confidential. © 2007 Broadcom Corporation. All rights reserved – Disclosed under NDA to Nokia Corporation.

IC Industry στην Ελλαδα ;

• Πανεπιστήμια – Υποδομές - $$$$ - Μεταπτυχιακά σεμικροηλεκτρονική απαράιτητα

• Στενή συνεργασία Βιομηχανίας-Πανεπιστημίων• Πώς να γίνει η Ελλαδα ελκυστική για να έρθουν μεγάλες εταιρίες;

– Ανθρώπινο δυναμικό– Θεσμικό πλαισιο– Παραδείγματα : Ιρλανδία, Iσραήλ κλπ, σε IC

• Νέες Ελληνικές εταιρίες ;– “Κατάλληλοι” επενδυτές (με εμπειρία στο συγκεκριμένο χώρο)– Ιδρυτές με εμπειρία– Θεσμικό πλαίσιο– Απαραίτητη συνεργασία-παρουσία στο εξωτερικό