Copyright © Siemens Enterprise Communications GmbH & Co KG. All rights reserved. Schutzvermerk /...

Copyright © Siemens Enterprise Communications GmbH & Co KG. All rights reserved.Schutzvermerk / Copyright-Vermerk

Greek ICT Forum

Business ICT and Telecom Management

Καταλύτες για επιχειρηματική ανάπτυξη

Copyright © Siemens Enterprise Communications GmbH & Co KG. All rights reserved.

ICT Forum Οκτώβριος 2007 Γιάννης Γούσης Siemens Enterprise Communications

Business, IT and CommunicationsAgenda

Communication for the open minded

Today’s Communications challenges

Market trends

Build value with Open Communications

The principles of Open Communications

What makes us different


Today’s Communications Challenges

Unacceptable Operations and Support Costs

Multiple interconnected PBXs Meshed networks and complex

routing User licenses tied to sites Proprietary hardware and

devices

Comm. Platform with ApplicationsVoice Network

Premise-Based Hardware Model Expensive, Disparate Voice

Networking Distributed Applications

Increasing Mobility Essential for Business

Need to Modernize Business Processes and Team-Working

Need to Converge IT and Comms

Domains

Human Middleware

VoiceDomain

MobileDomain

ITDomain

The Communication Dilemma:

Fragmented Communications


Highly distributed organizations and

multiple time zones Additional remote workers due to

social and environmental pressures Virtual companies as organizations

outsource non-core functions Increasing difficulty to find and

perpetuate differential advantage Focus on Total Cost of Ownership Continuous productivity and

business process efficiency

improvements

Market TrendsThe changing worlds of business and communication

Business Trends Trends in Communication

SIP……

SOA…..

Hosted, managed

Proliferation of the Internet and IP Multi-tiered convergence: Devices,

networks, and applications Increasing reliance on mobile Reprise of standards – SIP Service Oriented Architecture Increasing managed service spend,

outsourcing and hosting Growth in IT ‘Consumerisation’ Security and continuity become vital

to all organizations


Sustainable value through an Open Communications approach

‘

‘

Vision

Where do you want to go?

Strategy

What are your choices?

Execution

How will you get there?

LifeWorks

Know the future of communications

Open Communications

Communication for the open minded

‘

‘

OpenPath

Our elegant and logical path to

Open Communications


Open CommunicationsIntuitive, mobile and synchronized communications

Services

Ecosystem

OpenPathOpen

Communications

VoiceCommunications

MobileCommunications

ITCommunications

The Seven Principles of Open Communications

Unified Communications

IT-based

Communications

Fixed MobileConvenience

Business Process

Integration

Rich User

Experience

Business Continuity &

Integrity

Open Service

Delivery


From Phone Dialup Laptop Automatic RulesFrom PC

FaxMessages

Voice Messages

EmailMessages

Short Message Service

Unified Communications (UC)

Intelligence in Communications 7


The OutlookTM User Interface


Unification of all relevant business communications (voice, e-mail, video, mobile and IM) into a simple, seamless experience

Presence & rules-based communication

This means…

1. Unified Communications

Productivity gains through simplified access to information and resources, managed availability and collaboration

One & done communication

Evolving, best of breed technology

The value to your organization is

Our proof points

OpenScape, the leading and most flexible unified communication suite

Unified devices & clients, including OpenStage

“The collaborative efforts between Microsoft and

Siemens will deliver a simple and flexible path to a

complete range of unified communications

solutions.”

Anoop Gupta, Corporate Vice President


IT based Communications: What if you were able to..?

Have a Data-Center Deployment Model

With a truly Open System Architecture

And a Global User Licensing Model

That is able to Integrate with your

Business Applications

That Provides Smooth Migration and

Investment Protection for your Current

Network

And Costs You Less to Operate and

Maintain


HiPath 8000 Delivering Transformation

Multiple interconnected PBX Nodes

Proprietary hardware and software

Premises-based Users tied to sites Meshed networks

Converged IP Network More open / standards Regional with remote

branches Central or site specific

applications

Open SIP Softswitch Data-Center Deployment Centralized Applications Carrier-class Resiliency Global User Licenses Users have rich media

IP IP

IPIP

IP SIP

Traditional PBXTDM Communications

VirtualizedOpen

Communications

Distributed Converged VoIP

IP

Management Nightmare Management Dream

HiPath 8000


HiPath 8000 – Support for Infrastructure, Applications, and Business Processes

Applications

Business Support Processes

Your Business Process

WebSphereSAP

with Presence

Contact Center – ProCenter or Genesys

Mobile Presence

Productivity – ComAssistant S

Presence – OpenScape

Messaging – Xpressions

Network Management

Infrastructure

Gateways

Attendant

SIP PhonesSIP

Clients

Media Servers

HiPath 8000

Border Proxy / CAC

PBXs, IP PBXs

Networked HiPath8000s


Communications as a data center-based application

Centralized design

Embracing and developing standards , including SIP and SOA

This means…

2. IT Based Communications

Reduced total cost of ownership

Carrier-class scalability, security & resiliency

Improved network management & control

Standards based – no vendor lock-in

The value to your organization is

Our proof points

HiPath 8000, the leading SIP-based soft switching solution

Development of HiPath 2000/3000/4000 to support SIP-based applications

SOA based applications

“HiPath 8000 is an example of SIP at its finest. It

supports everything we tried that uses SIP, and its

flexibility demonstrates what can be done when a

company tries to follow the standard.”

Wayne Rash, InfoWorld


Inte

rwo

rkin

g –

Co

rNe

t IP

, Q

.SIG

an

d S

IPQ

Co

mm

on

Ma

na

ge

me

nt

Sys

tem

s

HiP

ath

Se

rvic

es

an

d S

up

po

rt

HiPath PortfolioApplications, Real-Time IP systems, Gateways and Devices

Real-Time IP Systems

HiPath 8000

HiPath 5000

HiPath 4000

HiPath 3000

HiPath 2000

Endpoints

ApplicationsUnified

CommunicationsContact Center

Meta Directory

Specialized Solutions

3rd

Party

Other G / WsRG 8700HiPath 4000HiPath 3000Gateways

HiPath 2000HiPath BizIP


HiPath Applications PortfolioUnified Com, Contact Center, Security and Specialized Solutions

Unified Com.

Mobile Enterprise

HiPath2000

HiPath3000

HiPath4000

HiPath5000

HiPath8000

Other Competitive

Systems

Real-Time Communications Development Platform

Contact Center Security Specialized Solutions

3rd Party

Open, Multi-Vendor Support Presence-Enabled

Process-Integrated Preference-Based

HiPath OpenScape

HiPath Xpressions

HiPath MobileOffice

…

HiPath ProCenter Suite – Packaged Solutions

Customer Solutions

Physical, Logical

HiPath SIcurity Cards

HiPath DirX ID Access

Management

HiMedHiPath EMSHiPath

HospitalityHiPath Trading…

Utilize Open Interfaces and Development Tool Cases


IT and Communications, Healthcare


HiMed... more than just communication

and billing of services

Patient internet Video on Demand

Telephoneentertainmententertainment

Intranet

Nurse call

alarminfotainmentinfotainmentcare, organisation, logistic around the patient

Terminal Server(Citrix, WTS)SmartCard

integrationintegrationOf existing applications(e.g. HIS, hospital information system)

TV / Radio

Building technology


Entertainment – Internet for patientsentertainment and billing of services

Patient internet

LAN / WLANLAN / WLAN LAN / WLANLAN / WLAN

Access and billing involving the pay machine

K800Cockpit 15’’ Multimedia Patient’s Notebook


Infotainment - Intranet/Alerting/Nurse call care, organisation, logistic around the patient

Intranet / alerting / nurse call

intranet / servicesintranet / services

MediSet

DAKS - Alerting

Nurse call -integration

alerting / nurse callalerting / nurse call Cockpit 15’’ Multimedia


Integration - SmartCard/Citrix/building technologyIntegration in existing applications

SmartCard / Citrix, WTS / building technology

HISHIS

Smart Card

Employees / - id-cardEmployees / - id-card

Access to patients file

Citrix /DirX

Building technology /room control


HiMed... more than just communication

and billing of services

Patient internet Video on Demand

Telephoneentertainmententertainment

Intranet

Nurse call

alarminfotainmentinfotainmentcare, organisation, logistic around the patient

Terminal Server(Citrix, WTS)SmartCard

integrationintegrationOf existing applications(e.g. HIS, hospital information system)

TV / Radio

Building technology


Oracle

TelewareAVST

Avaya

Mitel Networks

Interactive Intelligence

NEC

Ericsson

NortelIBM

Cisco Systems

MicrosoftSiemens

Alcatel

Gartner Magic Quadrant for Unified Communications 2006

Ab

ilit

y to

Exe

cute

VisionariesNiche Players

Challengers Leaders

Source: Gartner, June 2006Completeness of Vision

Analysts and industry experts recognise our ability to deliver Open Communications today

“OpenScape is the most mature and open UC product in the market today”

Gartner Magic Quadrantfor Unified Communications 2006

‘

2006 Internet

TelephonyMagazine

Product of the Year OpenStage

“We found that the HiPath 8000 is an example of SIP at its finest. It supports everything we tried that uses SIP, and the HiPath 8000's flexibility demonstrates what can be done when a company really tries to follow the standard.”

– Wayne Rash, InfoWorld

2005 Rated

“Very Good”

SIP-PBX Rated #1

InfoWorld


Who is Siemens Enterprise Communications?

Frost & Sullivan

Enterprise Telephony

Market Leadership Award, 2006

Siemens Enterprise Communications is one of the world’s leading vendors

of Open Communications solutions for enterprises of all sizes

Sales (For Enterprise, FY 05/06) €3.337 bn

Employees worldwide 15,000

Worldwide presence 80 countries


Siemens Enterprise Communications in Greece

R+DSoftware Development

Sales & Service

Siemens Tele Industry SAHiPath Production Factory

580 EmployeesWorldmarket activities

Copyright © Siemens Enterprise Communications GmbH & Co KG. All rights reserved. Schutzvermerk /...

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