CBBC Sector Initiatives & Highlights

www.cbbc.org 建议 Advice Ι 支持 Support Ι 网络 Networking

Retail

2

CBBC Retail, as a vibrant and active industry sector, is launching various

key initiatives

Flagship Events

CBBC Great British

Brands Festival (GBBF)

Extensive Network

British Fashion Council

British Footwear

Association

UK Fashion & Textile

Association (UKFT)

Royal Warrant Holders

Association

Walpole

Flagship Missions

Buyers Missions

Luxury Inward Mission

CBBC Reports

China's Middle Income

Consumers

E-Commerce in China

China's Silver Consumers

Targeting Chinese

Consumers

In the Retail sector, CBBC launched a series of key initiatives, including organising flagship

events and missions, publishing reports and offering extensive partners and member

companies network

In the Retail sector, CBBC advisers and delivery team helped more than 60 member companies,

especially through Business Support Services (BSS)

Note: for more information - http://www.cbbc.org/sectors/retail/

3

CBBC Great British Brands Festival (GBBF) showcasing the best British

products to Chinese consumers

China

GBBF helps British retailers establish a strong base in fast-emerging Chinese consumer markets. We

organise high-profile UK-themed sales exhibitions and establish partnerships with UK Trade & Investment,

Chinese government bodies and trusted business partners in eight cities in China (2016)

Fuzhou

Quanzhou

Guangzhou

Xiamen

Shenzhen

Taiyuan

Changsha

Nanjing

Sep

May

Nov

Oct

Nov

Aug

Note: for more information - http://www.cbbc.org/whatson/great-british-brands-festival/

Sep

Sep

4

CBBC has produced a number of reports, providing knowledge of the

rapidly changing Retail sector in China

Targeting Chinese

Consumers

China's Middle Income

Consumers

China's Silver Consumers:

Growing Opportunities for UK

Companies

E-Commerce in

China

Follow us on social media for our latest work in 2017

CBBC has published a series of reports on China’s Retail sector

Note: for more information - http://www.cbbc.org/services/resources/china-reports/

5

Flagship missions & extensive Network, providing UK companies

routes to Chinese market

Luxury China Inward Mission took a host of business leaders

from Chinese luxury retail to key sites and events in

Edinburgh and London, offer UK companies a route to

business in China by interactions with key decision makers

The delegation also participated in the Royal Warrant

Exhibition. Her Majesty the Queen and HRH Prince of Wales

attended and Chinese delegates were able to see the Queen

and members of Royal family in exhibition

Note: for more information - http://www.cbbc.org/cbbc/media/cbbc_media/CaseStudies/Documents/CBBC-UKTI-Case-Study-Luxury-Inward-Mission.pdf

Flagship Missions

“What a great way to show off Britain to the

Chinese industry, reassuring them Britain is

serious to do business to only the highest of

standards.”

CBBC also partners with a number of Retail

sector related trade associations, helping UK

member companies access more

opportunities in China

Extensive Network

6

CBBC serves a wide range of member companies within the Retail sector

CBBC is a membership organisation that has helped thousands of companies succeed

in the China market. Within the Retail sector, some of our members include:

Note: for more information - https://portal.cbbc.org/member-directory

7

Case Study - CBBC helped UK Retail companies access the full potential

of the fastest growing market in the world (1/2)

Steri Bottle - Distribution Partnerships (BSS)

“The qualified introduction and

recommendation by CBBC, with initial meetings

set up at an appropriate management level,

was extremely helpful to us and I would like to

offer our thanks to the whole CBBC team for

the excellent assistance they provided us…”

Jolyon Money,

Asia-Pacific Managing Director

Spencer & Fleetwood - Find Import & Distribution Partners

Background: a leading UK brand

in infant feeding market, seeking to

expand business through exports

to emerging markets

Results: commissioned a Business Support Services

(BSS) project with CBBC to research national market

representative candidates

o Research into leading players, enable innovative cross

category market entry strategy to sector trade parties

o Selection and appointment of exclusive representative

in China - Asian ‘power house’ Li & Fung

Background:

o Spencer & Fleetwood, a UK confectionery

and gift producer, has over 25 years’

experience exporting throughout the world

o Spencer & Fleetwood sought to find

distribution partners in China

Results: commissioned CBBC to identify, and arrange

targeted meetings with suitable distributors in Shanghai

o CBBC organised a comprehensive meeting schedule

for Spencer & Fleetwood’s staff in Shanghai

o CBBC provided guidance about market entry strategy,

inc. demand for different products, packaging options

and pricing

o Following the trip to China, Spencer & Fleetwood was

delighted to receive a high value order from one of the

distributors it had met through CBBC

Note: for more information - http://www.cbbc.org/case-studies/

8

Case Study - CBBC helped UK Retail companies access the full potential

of the fastest growing market in the world (2/2)

Queen Anne Tableware - Showcase Events

Dartington Crystal - Find Retail Channels (BSS)

Note: for more information - http://www.cbbc.org/case-studies/

Background: Queen Anne Tableware,

a British silver plated tableware

producer, wanted to showcase its new

product line with government backing

“I now have increased confidence of promoting

Queen Anne Tableware in China and look forward to

more cooperation in the future…”

Henry Li, Queen Anne’s representative in China

“We got some great advice on how to approach

customers and do business in China. This has

proved successful and we now have new export

clients for all three of our brands with very

significant orders which should lead to long-term

growth…”

Neil Hughes, Managing Director

Background: a niche luxury

consumer brand in the UK that was

looking to find new export

opportunities in emerging markets

Results: commissioned a Business Support Services (BSS)

project with CBBC to research market landscape and

potential partners

o CBBC supported initial discussions with retailers and

delivered staff training for the launch of product range

o As a result, Dartington signed exclusive agent and

purchase contracts, substantially increased export orders

Results: enlisted the help of CBBC with a reception at the

British Ambassador’s residence to launch a new product

collection and develop relationships with Chinese customers

o CBBC used government connections to arrange

attendance of UK Trade & Investment Deputy Director of

Trade, who gave a speech on the day

o Following the event, Queen Anne witnessed a marked

improvement. Queen Anne emerged as one of its top

three selling brands among all arts and craft products

Click here to join CBBC membership

9

Sector Advisers - A dedicated team of over 130 staff in 11 offices in UK

and 15 strategic locations around China

Demi Ping

Region: China (Beijing-based)

Industry: Retail and E-commerce

Email: Demi.Ping@cbbc.org.cn

Tel: 86-10-85251111 Ext. 305

CBBC Retail Sector Adviser

Note: for more information - http://www.cbbc.org/contact-us/find-an-advisor/

Jack Porteous

Region: UK (London-based)

Industry: Retail

Email: jack.porteous@cbbc.org

Tel: +44 (0) 207 802 2008

10

Join us to access the Largest

China-UK Business Network