Τα social media και οι τυπολογίες χρηστών τους

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Άννα Καραδημητρίου Γενική Διευθύντρια Καταναλωτικών Ερευνών της FocusBari

Transcript of Τα social media και οι τυπολογίες χρηστών τους

  • 1. social media

2. internet 12.000 3. & & & 4. social media internet ! 42 48 56 62 68 71 9 20 32 41 46 50 2008 2009 2010 2011 2012 2013 internet (.30 ) ( . 6 ) 2008 2009 2010 2011 2012 : Web id Survey, : 13-70 2013 21% 42% 57% 66% 68% 70% Conversion Rate: 5. 76 67 99 95 91 76 63 30 90 81 58 54 45 85 84 71 46 32 12 58 55 43 13-17 18-24 25-34 35-44 45-54 55+ C1C2 DE internet (.30 ) ( . 6 ) : Web id Survey, 2013, : 13-70 71% 68% 86% 88% 78% 61% 51% 39% 65% 68% 74% Conversion Rate: 6. Social media= , ! : Web id Survey, 2012 : 13-70 , Facebook/ 3 9 13 10 65 1-2 / 3-4 / 5-6 / 14 28 25 9 11 14 15 15 - 30 31 - 60 60 - 90 1,5 2 3+ : 5,7 : 70 7. , : 45.6% : Web id Survey, - 2013, : 13-70 7.6% 2.2% 8. Facebook, social media : 9. % 82 60 35 25 16 14 20 14 8 15 1 : Web id Survey, 2012. : Facebook/ 346 Facebook 10. % 83 78 72 72 48 47 28 Like /follow /video Like /follow fan page Download app fan page O connectivity , branded actions & fun! : Web id Survey, 2012. : Facebook/ 11. , , 70% social media & 35% 35% 18% 12% 12. 8 5 6 5 3 2 4 20 20 19 20 22 17 14 % : FOCUS BARI, Online social media (n=401), 12 , & : Web id Survey, 2012, Social Media users 13. Principal Component Analysis : Web id Survey, 2012, Social Media users , , 3 14. 29 26 46 The unreachable youth The multitasking fans The mainstream watchers 15. The unreachable youth (29%) : , & / active () Facebook= Heavy users & (554) 20% 1.000+ !!! : 16. The multitasking fans(26%) : , + , & (346) : , , ( /) , : Whats in it for me? Social media = 17. The mainstream watchers (46%) : & / Passive users & (226) 18. !