1. & , , & ________________________________ . 2. 3. http://www.businessinsider.com/the-internet-of-everything-2014-slide-deck-sai-2014-2?op=1 4. http://icteval.ktpae.gr/stats/delivery/ http://icteval.ktpae.gr/stats/delivery2/ 5. 1. , , 2. 2 versus B2C 3. = 4. : , 5. , : 6. 1. Business intelligence 2. , & 3. 4. , 5. , 6. (omni-channel) 7. - & - 8. 7. - SWOT / (& -) & / Marketing plan & / 8. 9. 10. Google Adwords 11. (content), , , bundling user experience / (positioning) 12. business models 13. e-business model - & 14. http://www.alibaba.com/ 15. http://www.cosmo-one.gr/ 16. & www.kek.aueb.gr Follow DigiMa on Facebook | Instagram | Slideshare