ATG Confidential ᾶ For Internal Use Only

Leveraging AMZN Web Services to Enable Tagging & ContentFiltering Solutions

Tagcow Confidential - For Internal Use Only

Contents

• Tagcow Overview

• Usage Stats

• Flagship Partners & Enterprise Customers

• Consumer Demo

• Technology Stack

• Architecture

• Why AWS

• AWS Services Not Used

• Feature Requests

• EC2

• Mechanical Turk

Tagcow Confidential - For Internal Use Only

Tagcow Overview

• Founded in 2006 [ as...Munio Memory Services, Inc.]• Consumer Tagging Service BETA [launched March 2008]• Enterprise Tagging Service [launched April 2008] • Content Filtering Service [launched April 2008] • HQ in American Fork, UT• Funding: Private • Venture Consulting Partner: Atlas Accelerator (www.atlasaccelerator.com)

• 9 employees

“Tagcow’s Enterprise Tagging Service gives search analyst, SEO/SEM managers and merchandising managers the powerful ability to quickly, accurately and affordably add meta data to large sets of images. A real breakthrough!” - Craig Crossman (Computer America)

“Thomas Hawk, the CEO of photo site Zooomr, tried the service and declared it “really, really cool,”

“Image Recognition Problem Finally Solved: Let’s Pay People to Tag Photos”

Tagcow Confidential - For Internal Use Only

Usage Stats

Consumer Services

• Thousands of consumer accounts

• 3 million images tagged

• 13.5 million tags generated (4.5 tags per image)

• 12 month goal to tag 3 billion consumer images

Enterprise Services

• Several signed contracts

• Tagging campaigns to begin next week

• 12 month goal to tag 100 million enterprise images

Tagcow Confidential - For Internal Use Only

Flagship Partners & Customers

Tagcow Confidential - For Internal Use Only

Consumer Demowww.tagcow.com

Technology Stack

Application

• Ruby On Rails

• Apache

• Mongrel

• MySql

AWS• S3

• EC2

• SQS

• Mechanical Turk

Management• RightScale

Architecture

Why AWS?

Control!

Rails and Open Source Support

EC2 On Rails

Amazon Web Services Not Used

Simple DB

• Too late

• Limited Rails Support

Flexible Payment Service

• Already using Authorize.Net

EC2 Features

Management Suite

• Self-managing clustering

• Reporting

Participation in Open Source Projects

• EC2 on Rails

• Rubber

• Fuzed

• Pool Party

Mechanical Turk Features

Partial Penny Rewards

More efficient worker interface

Multiple HIT Requests

QA?www.tagcow.com