Tagging the Enterprise Enabled by AWS - by Michael Droz

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ATG Confidential ᾶ For Internal Use Only Leveraging AMZN Web Services to Enable Tagging & Content Filtering Solutions Tagcow Confidential - For Internal Use Only

description

Presentation given to Amazon's Web Services team at their headquarters in Seattle, WA, during their quarterly kickoff meeting. Presentation created and presented by the Tagcow.com co-founders Michael Droz and Matt Nichols.

Transcript of Tagging the Enterprise Enabled by AWS - by Michael Droz

Page 1: Tagging the Enterprise Enabled by AWS - by Michael Droz

ATG Confidential ᾶ For Internal Use Only

Leveraging AMZN Web Services to Enable Tagging & ContentFiltering Solutions

Tagcow Confidential - For Internal Use Only

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Contents

• Tagcow Overview

• Usage Stats

• Flagship Partners & Enterprise Customers

• Consumer Demo

• Technology Stack

• Architecture

• Why AWS

• AWS Services Not Used

• Feature Requests

• EC2

• Mechanical Turk

Tagcow Confidential - For Internal Use Only

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Tagcow Overview

• Founded in 2006 [ as...Munio Memory Services, Inc.]• Consumer Tagging Service BETA [launched March 2008]• Enterprise Tagging Service [launched April 2008] • Content Filtering Service [launched April 2008] • HQ in American Fork, UT• Funding: Private • Venture Consulting Partner: Atlas Accelerator (www.atlasaccelerator.com)

• 9 employees

“Tagcow’s Enterprise Tagging Service gives search analyst, SEO/SEM managers and merchandising managers the powerful ability to quickly, accurately and affordably add meta data to large sets of images. A real breakthrough!” - Craig Crossman (Computer America)

“Thomas Hawk, the CEO of photo site Zooomr, tried the service and declared it “really, really cool,”

“Image Recognition Problem Finally Solved: Let’s Pay People to Tag Photos”

Tagcow Confidential - For Internal Use Only

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Usage Stats

Consumer Services

• Thousands of consumer accounts

• 3 million images tagged

• 13.5 million tags generated (4.5 tags per image)

• 12 month goal to tag 3 billion consumer images

Enterprise Services

• Several signed contracts

• Tagging campaigns to begin next week

• 12 month goal to tag 100 million enterprise images

Tagcow Confidential - For Internal Use Only

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Flagship Partners & Customers

Tagcow Confidential - For Internal Use Only

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Consumer Demowww.tagcow.com

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Technology Stack

Application

• Ruby On Rails

• Apache

• Mongrel

• MySql

AWS• S3

• EC2

• SQS

• Mechanical Turk

Management• RightScale

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Architecture

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Why AWS?

Control!

Rails and Open Source Support

EC2 On Rails

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Amazon Web Services Not Used

Simple DB

• Too late

• Limited Rails Support

Flexible Payment Service

• Already using Authorize.Net

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EC2 Features

Management Suite

• Self-managing clustering

• Reporting

Participation in Open Source Projects

• EC2 on Rails

• Rubber

• Fuzed

• Pool Party

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Mechanical Turk Features

Partial Penny Rewards

More efficient worker interface

Multiple HIT Requests

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QA?www.tagcow.com